Voice-Based Marketing Automation
Voice-Based Marketing Automation Blog
Archive from November 2007
How Much Analytics Is Too Much…?
You can never know enough about how your business is running, how customers are interacting with your employees and the different services you offer, or what time of a day, month, or year is the busiest for your business in terms of incoming calls. The …
Who Else is Listening to Your Customers?
Verizon did something quite remarkable with their new cellular telephones: the phones alert you “as well as anyone else nearby” when you dial the police emergency number. As you might imagine, that’s not always a good thing. More precisely, Verizon is implementing a government …
Voice Broadcasting as an Email Alternative
Voice Broadcasting used properly is an effective and reliable alternative to email. Ifbyphone’s services are ideally suited for delivery of customer service information, customer notifications and employee communications. All information valuable to the recipient. For example, let’s say you own a heating and air conditioning …
Does Speech Technology Work?
Let’s travel back in time for a moment, way, way back to the year 2005. The Internet was beginning to recover from the bubble burst a few years before and IVR technology with automated speech recognition, while commonly used by the customer service departments of …
The Gooey World of VUI Management
Speech is a tricky thing. It can be hard enough to get a co-worker sitting at the desk next to you understand what you’re saying, let alone trying to make a computerized voice machine send you to the right message over the telephone. With so …
For Better Applications, Listen to What Your Customers Say
When I go to Starbucks for a cup of tea, I’m always asked what size tea I want. At first I didn’t want to spend time remembering Startbucks’ silly jargon for the different sizes, and I tried to tell them “small” or “medium”; but then …
Images and Text – What Grabs The Eye?
In a previous blog, we discussed the way placement, image, text, and branding are all vital to a successful Click-to-Call. Those are the basics that lead to more conversations with your customers. But let’s talk specifics. What types of images really grab a Web …
Is Google good for Small and Medium Sized Business (SMB)?
Only if it gets them a phone call. Why? Because the majority of SMBs will never have a website with a shopping cart. Not because they’re behind the times, but because they aren’t selling things that can go in a shopping cart. Think about plumbers, …
10 Tips For Click-to-Call Success
It’s Saturday and you’ve gone to the local superstore to purchase flowers, tools, or a new wine chest for the living room. You’ve walked into the store, but it’s huge like a warehouse, so making it there is only the beginning of your search. What …
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