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In Good Times and Bad, Direct Response Advertising Delivers the Goods

If you watched TV during the 1960s - or AMC's hot new show about the 1960s advertising universe, Mad Men - "David Oglivy" is a name to be conjured with.

Yell.com Mobile Aims for Best of Both Worlds: Browser and Phone

In a new post, mobile advertising guru Andrew Grill highlights U.K.-based Yell.com's new mobile map-based "yellow pages" services. The free-to-use (ad supported) service takes advantage of both browser and phone capabilities to offer a true Web 2.0/Voice 2.0 experience -- for example, ever

Never More Than a Click Away

Travel Go, the Travel Channel's new mobile travel information service offers a wealth of destination information to any Internet-connected mobile phone. And what's even better is that when you're searching for a restaurant or entertainment while you're on vacation, the service is designed so that "one click does it all" -- from finding to calling for reservations.

Click-to-Call Measures Value for Advertising Dollars

Chances are that belt-tightening is in your budget for the foreseeable future. That doesn't leave much room for anything that can't be justified in cold, hard numbers - including advertising. You have to demonstrate results for every dollar spent.

That's why the advertising experts at Impact Branding and Strategic Marketing Solutions emphasize that each and every campaign must be measurable. Impact Media suggests:

In a Web 2.0 World, It’s All Direct Response Advertising

That's the message of Brand Rant blog author Sean Duffy in his post, "All advertising is now direct response." Duffy's message is that because people can go to your website anytime and anywhere, everywhere that you're communicating your message -- print, TV, radio, trade shows, speeches -- is direct response.

Your Biggest Competitor Could be Bad Design

One of my college teachers had a whimsical way of getting students to think about what they were doing and why. Instead of simply asking them to solve a problem or accomplish a task, he asked us "how can you make it worse?" or "how can you ensure that this project will fail?"

Make it Easy on Your Customer

Biz Chicks Rule has some good advice for small businesses looking to get the most bang for the marketing buck. Author Bridget Wright highlights the importance of building relationships with customers and making it easy for people to engage: "Good direct response advertising also makes it as convenient as possible for a prospect or customer to respond." Can you say, Click-to-Call?