Voice-Based Marketing Automation Blog
Archive from July 2008
One of my college teachers had a whimsical way of getting students to think about what they were doing and why. Instead of simply asking them to solve a problem or accomplish a task, he asked us "how can you make it worse?" or "how can you ensure that this project will fail?"
In a recent post, best-selling author and business guru Tim Ferriss ("The 4-Hour Work Week") advises startups to return to basics to achieve consistent -- and growing -- profitability.
Biz Chicks Rule has some good advice for small businesses looking to get the most bang for the marketing buck. Author Bridget Wright highlights the importance of building relationships with customers and making it easy for people to engage: "Good direct response advertising also makes it as convenient as possible for a prospect or customer to respond." Can you say, Click-to-Call?