Voice-Based Marketing Automation Blog

Archive from July 2008

Your Biggest Competitor Could be Bad Design

Wednesday, July 9th, 2008 by IBPstaff

One of my college teachers had a whimsical way of getting students to think about what they were doing and why. Instead of simply asking them to solve a problem or accomplish a task, he asked us "how can you make it worse?" or "how can you ensure that this project will fail?"

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Go For Fully Trackable Advertising, Says Biz Guru Tim Ferriss

Wednesday, July 2nd, 2008 by IBPstaff

In a recent post, best-selling author and business guru Tim Ferriss ("The 4-Hour Work Week") advises startups to return to basics to achieve consistent -- and growing -- profitability.

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Make it Easy on Your Customer

Tuesday, July 1st, 2008 by IBPstaff

Biz Chicks Rule has some good advice for small businesses looking to get the most bang for the marketing buck. Author Bridget Wright highlights the importance of building relationships with customers and making it easy for people to engage: "Good direct response advertising also makes it as convenient as possible for a prospect or customer to respond." Can you say, Click-to-Call?

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