Voice-Based Marketing Automation

Manage, Measure and Automate Sales and Service Calls

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How IT Plays a Greater Role in Marketing  

The line between marketing and IT continues to blur, according to a recent survey from Ifbyphone, which specializes in voice-based marketing automation solutions.

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What Marketers Can Learn From Moneyball  

Any CEO will tell you that running a company is a lot like running a sports team. You put together a strong team, give them the tools to become all-stars, and motivate them every step of the way to beat the competition.

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Ifbyphone Guide to Voice-Based Marketing Automation Explains Value of New Technology  

This new eBook explains what voice-based marketing automation (VBMA) is and why so many businesses are implementing it. The guide also offers expert tips for how marketers, salespeople, and support professionals can apply VBMA technology to generate and track leads, close business faster, and provide better customer service.

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CEO scrutiny drives marketing ROI, tech hires  

According to the company's “2013 State of Marketing Measurement Survey,” 20% of CEOs are requesting weekly updates from marketing departments on how marketing efforts are affecting revenue. In response 32% of companies are adding marketing resources. Analytics roles are increasingly prominent: 31% of marketing departments now have a marketing technologist, and 44% have analysts and researchers on their teams, the study found.

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Survey Says: CEOs Set Sights On Marketing  

According to the survey, there is increasing “CEO support for marketing as the new growth engine”—something that we’ve been hearing more and more about lately. While the CMO/CIO connection remains a strategic one, savvy CEOs are beginning to realize there’s gold in them marketing hills.

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Ifbyphone Survey Reports Marketing Measurement Trends: Bigger Budgets, More CEO Scrutiny, Emerging Measurement Technologies to Drive Marketing ROI  

The Ifbyphone 2013 State of Marketing Measurement Survey was conducted online by Ifbyphone between February 19 and March 8, 2013 with more than 400 respondents across the U.S. who are responsible for marketing within their company. This is the second in a series of annual surveys conducted by Ifbyphone to identify the emerging trends and issues in marketing measurement.

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ITA pivots, refocuses on larger high-growth companies  

The Chicago-based trade group will focus on tech companies that have moved beyond the startup phase but are still growing fast.ITA will focus on companies that are growing into the hundreds of employees, signing leases on sizeable chunks of office space and dealing with the taxes and regulations that go along with size. Another key challenge is finding management talent as they get bigger.

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Ifbyphone Integrates with Google Universal Analytics  

Ifbyphone's call tracking application enables businesses to track inbound calls back to the originating marketing source, including online, offline, and mobile ads, paid and organic searches, social media platforms, and referring Web sites. It also has advanced keyword-level tracking to tie calls back to the exact online or mobile search term the caller used to find a business’s Web site.

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Ifbyphone Delivers Industry’s First Solution for Marketers to Track Customer Calls in Google Universal Analytics  

This new enhancement enables Universal Analytics users to view rich, context-specific call tracking data alongside their other marketing analytics, so they can understand what marketing sources are driving inbound calls, what online and offline interactions customers make before and after phone calls, and what events help and hinder sales.

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Ifbyphone Delivers Industry’s First Solution for Marketers to Track Customer Calls in Google Universal Analytics  

This new enhancement enables Universal Analytics users to view rich, context-specific call tracking data alongside their other marketing analytics, so they can understand what marketing sources are driving inbound calls, what online and offline interactions customers make before and after phone calls, and what events help and hinder sales.

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How To Determine ROI For Mobile Campaigns  

Putting mobile aside for a second and speaking of marketing campaigns in general, marketers determine any campaign’s ROI in different ways depending on the goals of the campaign. Some marketers will compare the monetary cost of a program to the raw number of leads it generated, then determine ROI based on their cost per lead (CPL). More sophisticated marketers will measure a campaign’s cost per sales opportunity instead of CPL. And the most successful marketers are the ones that are able to measure ROI by determining how much revenue a program helped generate.

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Ifbyphone Infographic Details Evolution of Marketing Growth Hacker  

CHICAGO--(BUSINESS WIRE)--Ifbyphone, the leader in voice-based marketing automation, today published its latest infographic, “A Century of Marketing and the Evolution of the Growth Hacker.” The graphic illustrates how marketers evolved their strategies over the last century to capitalize on new media innovations from radio and television to the Internet and mobile devices. It also details the parallel rise of ad measurement data that is currently enabling marketers to drive revenue generation with sophistication and accuracy.

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Is The Telephone Dead? IfByPhone Doesn’t Think So  

Have you ever visited a website to make a big purchase and found no telephone number exists?  Or, if you do call about a specific product, you get routed to a person that has no idea what you’re talking about?  Well, this question stumped technology entrepreneur, Irv Shapiro, who thought there was a better way to track and route callers for businesses- and make money doing it.

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Site Visitor-to-Phone Lead Conversion Rates Vary Widely by Industry  

Ifbyphone has released new industry benchmarks showing to what extent different industries capture phone leads from their websites (“call-based conversion rate”). To obtain the data, the company used its SourceTrak technology – which logs page visits for every instance in which a dynamic number is inserted on a business’ webpage, and then tracks calls originating from those pages.

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2012 Top 50 Employers for Gen Y Emerging Talent in Chicago  

Ifbyphone was named one of Brill Street's Top 50 Employers for Gen Y Emerging Talent in Chicago. Gen Y is talented, purpose-driven, social, mobile, tech-savvy and anxious to grow their careers. They value flexibility and want to be their voice to be heard, even as they just enter the workforce.

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