Internet Marketing Pioneer ClickFuel Selects Ifbyphone to Help Clients Dynamically Track Phone Calls From Online Ad Campaigns

ClickFuel Business Customers Select Ifbyphone-Powered Service, Using Trackable Phone Numbers to Pinpoint Sources of Sales Leads and Create High Impact Campaigns 

CHICAGO – July 28, 2009 – Ifbyphone today announced that ClickFuel, a full-service Internet marketing innovator, is using Ifbyphone’s call-tracking services to provide small and medium businesses (SMBs) with advanced tools for tracking online ads that generate phone calls. Since ClickFuel added the service to its suite of advertising intelligence offerings, every new ClickFuel customer has implemented Ifbyphone’s call-tracking technology.

SMBs typically receive 75 to 90 percent of their sales leads by phone, but traditionally Internet marketing firms have been able to track only online sales leads for their customers. ClickFuel’s new service is the latest example of how marketers are leveraging Ifbyphone’s suite of applications to improve the success of their customers’ advertising campaigns.

“The huge void for SMBs has been in phone sales lead tracking, with most firms focusing on website checkouts, submitted requests and downloads,” said ClickFuel founder and online marketing industry veteran, Colby West. “With Ifbyphone’s service, we assign specific phone numbers to each customer’s advertisements to determine – based on the number of leads for the ad money spent – which efforts are working and which ones need to be re-examined.”

With Ifbyphone’s call-tracking service, ClickFuel can now identify the source of sales leads its SMB customers receive. Additionally, Ifbyphone’s Google Analytics Integration makes it possible to track phone calls directly alongside website data in Google Analytics. Using trackable phone numbers, ClickFuel can better optimize customer campaigns and accurately assess their return on investment (ROI).

ClickFuel also chose Ifbyphone’s call-tracking services because of the company’s price structure, where customers pay only for minutes used. 

“Other providers assess high monthly usage and/or billing minimums, which may work for the largest corporations but would have put our services out of reach for SMBs,” West said. “Ifbyphone’s approach is a perfect match for our customers and for us.”

“ClickFuel is a crystal-clear example of how marketing and advertising firms are improving the efficiency and effectiveness of their customers’ sales efforts using our phone automation services,” said Ifbyphone CEO Irv Shapiro. “The marketing industry is hard at work evaluating and implementing economical tools to help their SMB customers – which don’t have the internal expertise – make the most of their advertising and sales efforts.”

Telecom innovator Ifbyphone offers a suite of hosted phone applications, including Call Tracking, IVR Software, Voice Broadcasting, Virtual Call Center and more.  To see the complete suite of Ifbyphone’s services, please visit http://www.ifbyphone.com.

About Ifbyphone

Ifbyphone provides businesses a suite of phone automation services to enhance customer conversations, drive sales and lower costs. Leveraging Ifbyphone’s easy-to-use services, business users, marketers and developers can quickly create solutions ranging from simple call routing solutions to advanced interactive voice response systems. For more information, visit www.ifbyphone.com.

About ClickFuel

Based in Boston, ClickFuel Inc. (www.clickfuel.com) provides Internet marketing services to SMBs. The company has developed a suite of solutions that can help these firms build an online presence and reach more potential customers via the Web. ClickFuel was founded in 2008 and recently raised $2.5 million in Series A financing, led by Baird Venture Partners. The company is led by former Monster Worldwide senior executive Steve Pogorzelski, CEO of ClickFuel. The company was started by the former co-founder of AuctionPal, Colby West.