Voice-Based Marketing Automation Blog

Don’t lose your “voice” in marketing automation and email marketing

With all the software, business, and communication acronyms and initials that abound, I sometimes feel like I’m swimming in alphabet soup. I’m forever mixing up the UPS and USPS, and forget about keeping any procedural TV cop dramas straight (I’m looking at you, NCIS…

INFOGRAPHIC: Close more leads by improving lead response time

What do a belated birthday greeting and mistimed punch line have in common? They’re just not as effective when they’re late. The same is true for responding to inbound marketing leads.

In fact, research shows that leads convert 22 times more often when you make …

Is $4 million for a Super Bowl commercial worth it?

I saw this interesting chart today on the average price of a Super Bowl ad over time. This year’s matchup between the Giants and Patriots is fetching a whopping $4 million for a 30 second spot. That’s more than many companies spend on advertising (or …

WEBINAR – Learn How Leading Companies Measure Online And Offline Advertising ROI

Want to maximize your advertising ROI in 2012? Register for our Webinar on February 1, 2012 at 12:00 CST.

Join Irv Shapiro, founder and CEO of Ifbyphone and two-time Inc. 500 winner, as he shares insights into how you can boost advertising ROI up to …

Build Relationships and Track Ads Like My Grandpa

When I was a kid, my grandpa and dad owned a publishing business called Nelson-Hall. In its heyday, Nelson-Hall was a leading publisher of social science textbooks and general readership books on subjects like locksmithing, jujitsu, and world disasters (my favorite book originally published by …

New year, new look at Ifbyphone

Each year the calendar rolls over to January 1st, resolutions start to fly. For many of us, those resolutions center on improvement: looking better, feeling healthier, being more productive. At Ifbyphone, since our range of offerings has grown (with tools like MyLeadResponder or an …

Do People Still Want to Talk to Each Other?

I’m kind of a data nut.  So when I come across a statistic that resonates with me I tend to capture it in Evernote with the thought that someday it will provide some useful purpose.  Well, my list is getting long.  So I decided to …

Ifbyphone’s Top 11 Marketing Blog Posts From 2011

Okay, it’s officially the time of year when every blog pulls out its “Best Of 2011″ link round up. If you’re new to the Ifbyphone blog, or just want a nice refresher, here are my top 11 of my favorite blog posts from 2011. As …

[Tips] How hotlines can ease your holiday returns and exchanges

The proverb “It is better to give than to receive” rings true especially during the holidays. Gift giving is fun, gift returning…not so much. For recipients, returns are a hassle (who wants to trek back to the store to unload that Billy Big-Mouth Bass?) …

“Every Marketing Dollar Needs To Be Accounted For…”

Download the survey report now

Ifbyphone®, the leader in voice-based marketing automation, today announced the findings of its 2011 State of Marketing Measurement Report. The survey data reveals a large gap between executive demands and ability to demonstrate return on marketing investment. While four …

A lesson from the Muppets: amazing content will drive sales

This past Sunday my wife and I decided to see the matinee showing of “The Muppets.” I won’t give you a movie review; there are people who do a better job of that on other blogs (although I approve of Rotten Tomatoes’ rating…

WEBINAR – Want to close that real estate lead? Answer the phone!

Want to understand the importance of ad tracking and lead response for REALTORS(R)?
Register for our webinar on Wednesday, December 14, 2011 at 12:00 p.m. CST

Join Ifbyphone CEO, Irv Shapiro as he discusses the importance of tracking and measuring the effectiveness of all your …