Automated polling is commonly used to collect data on public opinion, especially for political polls.
These automated phone surveys offer a number of benefits over phone banks, boiler rooms, or virtual call centers where live people are asking the survey questions.
One major benefit is that using outbound IVR technology to deliver political robo surveys provides more consistency:
- Every respondent hears the same question
- From the same voice
- With the same inflection
Secondly, automated polling is more cost-effective than hiring a person to make survey calls. For example, interactive phone surveys can be completed for as little at 3.5 cents per minute, or $2.10 per hour, compared to a call center agent who can cost as much as $10, $15 or even $25+ per hour.
Thirdly, thanks to the cost savings, pollsters can call a much larger set of people to gather data for any given poll.
Want to learn about about using IVR surveys and outbound voice broadcasting? We regularly work with political candidates and organizations to setup calling campaigns, and can even provide the back-end IVR, outbound calling, web-interface, and reporting software and infrastructure for polling companies. If you’re interested in learning more, give us a call.
