7 Essential Phone Applications For Lead Generation Companies

In the spirit of LeadsCon 2010, here are 7 examples of how lead generation companies are gaining a competitive edge by using phone applications to track, qualify and route phone leads.

1. Call Tracking
When prospects prefer making a phone call to filling out a web form, use Call Tracking to accurately measure phone leads, not just web form submissions.

2. Local & Toll-Free Phone Numbers
Assign a unique local number to each customer in your directory or advertisement. You’ll project a local presence and be able to accurately measure how many calls you generate for each client or from each ad.

3. IVR – Interactive Voice Response
Use Hosted IVR technology to prequalify leads that call in over the phone. When a prospect calls the number, ask a series of automated questions. Assign a score to each answer. If the prospect is a high quality lead, automatically pass the call along to your client. If not, automatically route the call to voicemail and deal with it later. Feel free to A/B test messaging and make updates at any time. 

4. Call Routing To Multiple Clients
How do you route the prospect to your customer’s sales team? While the possibilities are endless, here are two good options:
    •    By Location – Use a Store Locator to route calls by area code or zip code to the nearest store, sales office, or client.
    •    By Percentage – Use a Call Distributor to route calls by percentage. For example, send 4 clients each 20% of inbound calls, and 2 clients each 10% of inbound leads.

5. Automated Outbound Calls For Double Opt-In Leads
Here’s another idea for generating higher quality leads. After a prospect volunteers contact info via a web form, trigger an interactive outbound call saying, “Thank you for submitting your info to XYZ corp. Please press ’1′ to confirm you’d like vendors to follow-up. If you received this call in error, press 2 now.” This strategy will increase quality and verify the prospect’s phone number. You could even say “Please press ’3′ to receive a quote now over the phone” and then directly transfer the prospect to your client.

6. Whisper Messages
Each time you send your client a phone call, use a ‘whisper message’ to announce, “This is a lead from XYZ Lead Gen Company, would you like to accept the call”. By doing this, you remind your client of the value you provide.

7. Phone API To Automate You Calls & Reporting Data
Of course, to scale you need to automate. Use our Phone API to integrate phone calls with your database. Automatically initiate outbound calls, pull call tracking reports into your database and much more.

Want to learn more about Ifbyphone’s services for Lead Generation companies? Call us or send a Tweet.

Why not watch our Call Tracking Video too: