Add Click-to-Call to the Mobile Marketing Mix

Interactive is the name of the new marketing game. And click-to-call is a powerful tool for being a player especially as mobile Internet rapidly gains traction.

Mobile Entertainment today highlighted Magnolia Pictures' mobile phone click-to-call banner ad for the horror flick The Signal. Visitors click 'Listen to the Signal' and a call comes through, playing the sound that turns the movie's characters into murderers. Ringleader Digital the ad agency that created the campaign reports that the banner got a 16 percent click-through.

Think about how this could be applied to local businesses. For example, when people search for local restaurants, instead of running a plain banner ad smart restaurants will put click-to-call icon in the banner making it easy for people to choose that restaurant. And if you think about it, people click-through for two reasons: they want to find that restaurant or they're looking for ideas. So help them out.

In the final analysis, that's what click-to-call is all about: Making it easy for interested customers to do business with you not pushing advertising to people who aren't interested.