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February 2008
Voice Mashups
Monday, February 25th, 2008 by KhyleVoice Mashups are everywhere. I came across this very interesting post today. I have the same experience as the author. I can't go a day without seeing a mention of Voice Mashups in a press release or a blog post. It's easy to understand why this concept is gaining popularity. Everyone has a phone; everyone understands how to use a phone.
Phone 2 Directions, an Ifbyphone-powered Phone Mashup
Monday, February 25th, 2008 by MosheAs much as I'd like to attend the eComm conference, I can't be there in person because of a schedule conflict; if you can, try to make it to the conference, which promises to be very interesting. Ifbyhnone is one of the sponsors, by the way.
And Ifbyphone helped sponsor one of the more interesting demos, written by yours truly. To help you find the way... here's something new. Call +1 312 252 1758 to get directions to the conference location. And you don't have to enter a starting address -- instead, you enter a phone number.
MashUps on the Up
Monday, February 11th, 2008 by AdamIn a recent NY Times article we learn that Microsoft, whose philosophy for the last 25 years has been to build "shrink-wrapped software," is slowly moving towards the Web 2.0 side of the Net and introducing MashUps into its development plan. While it's hardly a trend at the company, it does show a transition from Microsoft, who has often been reluctant to stray from its lucrative mold, towards the Web-based applications popular at Google and in the rest of Silicon Valley.
It's not that complicated
Thursday, February 7th, 2008 by KhyleYou've seen this message in this space before, but it is definitely worth repeating. More phone calls means more leads. Here is an interesting discussion from SEORoundtable on whether or not you should put phone numbers on landing pages (a page intended to capture a lead).
Read the comments and the forum discussion for yourself. But the bottom line is that when you put a Click-to-call link on your site, you'll generate more phone calls. With the rates being charged for Click-to-call service, a small business only has to generate a few calls a month for this to be a money-making endeavor.
What it comes down to is catering to your client base. Some people actually like talking on the phone. Do some people prefer Email? A call back? Sure. But putting a Click-to-call will stop some of those surfers from moving on to your competitors site.
Click here to call me.