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June 2008
JumpForward & IfByPhone in partnership
Monday, June 30th, 2008 by KhyleThere is a great deal of value in allowing your users the ability to contact the right people, at the right time with the right information. One of the great benefits of social media is that it allows you to get in contact with people who you are interested in. I can go to Facebook and keep up with the lives of former classmates, current friends and even business associates. I can go to Twitter and participate in conversations as disparate as SEO, fatherhood or the stunning sweep of the Cubs by the first place White Sox this past weekend.
A Clean, Well Lighted Path to Conversion
Friday, June 27th, 2008 by IBPstaffMike Cooch outlines six basic essentials for a good website and delivers solid information on how to achieve it in this month's Everon Technology Insider. Rule number six is: "Clear a conversion path/instructions."
Don't Leave Home Without a Personal Concierge
Thursday, June 26th, 2008 by IBPstaffVentureBeat reports that American Express customers can now take Reardon Commerce's personal concierge with them when they leave home. It illustrates the converging of several trends: context-centric application mash-ups, multiple ways of interacting -- voice, SMS, email, Web.
Roll Your Own VoIP with Communications-as-a-Service
Tuesday, June 24th, 2008 by IBPstaffWith virtualization - and its fellow travelers: on-demand functionality and free form mashups -- as the belles of the tech ball these days, it's surprising how little buzz there is about these subjects in the telephony space. There the prevailing model remains a fixed suite of functionality from a single vendor.
Mobile Web Dynamics Favor Advertisers and "Click-to"s
Wednesday, June 18th, 2008 by IBPstaffIt's a mistake to see the mobile Web as just a "smaller" version of the desktop Web. That mobile Web is really a whole new animal with completely different dynamics. Nothing makes that clearer than this post, Get Clickthrough Rates Through the Roof, by Mike Baker, CEO of Nokia mobile Web marketing subsidiary Enpocket. Baker reports that mobile Web clickthrough rates average 2-6 percent -- and gives one example where CTR was an exceptional 8 percent.
Customer Service Click-to-Call Rings Up Bottom Line Value
Tuesday, June 17th, 2008 by IBPstaffCustomer service is an often overlooked opportunity to turn browsers into buyers and buyers into return customers. In How to Mine Your Customer Service Department for Nuggets of Marketing Gold, Marketing Sherpa provides detailed guidance on how to do -- including the value of click-to-call to make your company easily accessible, and to give agents a leg up on caller information.
Big Bang for Small Biz from Web Marketing
Monday, June 16th, 2008 by IBPstaffIn a recent post, Mike Moran at Small Business Answers says that the dynamics of the Web favor small businesses. Not only because the Web levels the playing field, but also because small businesses don't have the time, money or resources to get tied up in the analysis paralysis that plagues big companies.
Version 2.8 Released
Friday, June 13th, 2008 by KhyleWe have released the new version of IfByPhone. It hasn't been that long since we did a dot release, but, frankly, our developers are incredible. Full release details can be found on our support page. Here are a couple highlights:
* Scheduled & Emailed Reports: You can now schedule a report to run on any frequency you choose and select from reporting periods of previous day, week, month or year.
Tying things together
Thursday, June 12th, 2008 by KhyleI'm a big fan of Social Media in general. Anything that can bring people together and help create interesting conversations has a great deal of value.
Look What's Learning to Talk - The Web
Sunday, June 8th, 2008 by IBPstaffMy son just finished a term paper on the history of computers. One of the more interesting details he unearthed in the course of his research is this 1980 remark by an anonymous IBM employee:
"Why on earth would you care about the personal computer? It has nothing at all to do with office automation. It isn't a product for big companies who use 'real' computers."
Even Shopping Carts Need Click-to-call
Wednesday, June 4th, 2008 by IBPstaffEven shopping cart businesses can benefit from adding rich voice applications like click-to-call to e-commerce sites.
Time Entry Demo using IfByPhone IVR Survo technology
Monday, June 2nd, 2008 by KhyleOur vision, stated here time and again, is that the phone is the best technology that small and medium businesses have at their disposal. Normally it is in the context of using our technology to drive more conversations (using Click-to-call, IVR applications, Virtual Receptionist, Voice Broadcast, etc).