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July 2008
In Good Times and Bad, Direct Response Advertising Delivers the Goods
Wednesday, July 30th, 2008 by IBPstaffIf you watched TV during the 1960s - or AMC's hot new show about the 1960s advertising universe, Mad Men - "David Oglivy" is a name to be conjured with.
It's about the Applications
Wednesday, July 30th, 2008 by KhyleVoice 2.0 Thought Leader Thomas Howe analyzed the applications available from the iPhone App Store today. At the end of the article he paid us a compliment:
As a telephony developer, keep your eyes glued to ifbyphone - they are first out of the gate.
We're excited that people are using our iPhone application and are generally giving it good reviews.Front Page Of The Chicago Sun-Times Business Section
Tuesday, July 29th, 2008 by ElanThe Chicago Sun-Times, one of the two major newspapers in Chicago, featured us today on the front page of the business section.Introducing The Ifbyphone Lead Distributor
Tuesday, July 29th, 2008 by ElanJust a few days after launching the Ifbyphone Voice Broadcast app for the iPhone, today we are introducing the Ifbyphone Lead Distributor.
Basically, the Ifbyphone Lead Distributor allows Ifbyphone customers to establish a virtual call center without any start-up expense.
As an excerpt from our press release states,
IfByPhone's iPhone Application: Updates
Tuesday, July 29th, 2008 by KhyleThe launch of our Voice Broadcast application for the iPhone went very well. The application is rapidly climbing in popularity, and we've listened to the feed back from our users. To that end, we're making some changes.
- Our iPhone accounts will now work forever (instead of the previous 6 months before signing up for a package). Users can use the 100 free minutes and not pay a thing.
IfByPhone's Voice Broadcast is now on the iTunes App Store
Friday, July 25th, 2008 by KhyleA couple months ago, when we announced that we were developing an iPhone application, we got a lot of positive Read full post
Ifbphone's New Plugins & Press Pages
Ifbyphone has recently added 2 new pages to our website, and we invite you to take a look.
- A Press Page: Features recent articles, press releases, & blog entries about us.
- A Plugins Page: Ifbyphone is now displaying our iPhone App, Facebook App, Joomla Module, Yahoo Widget, and sev
Yell.com Mobile Aims for Best of Both Worlds: Browser and Phone
In a new post, mobile advertising guru Andrew Grill highlights U.K.-based Yell.com's new mobile map-based "yellow pages" services. The free-to-use (ad supported) service takes advantage of both browser and phone capabilities to offer a true Web 2.0/Voice 2.0 experience -- for example, ever
2 Weeks Until AdTech Chicago
Ifbyphone is looking forward to attending AdTech Chicago, which starts two weeks from today on August 5-6 at Navy Pier.
Our suite of telephone application services provides all of the tools needed to integrate telephony into your next campaign.
Never More Than a Click Away
Travel Go, the Travel Channel's new mobile travel information service offers a wealth of destination information to any Internet-connected mobile phone. And what's even better is that when you're searching for a restaurant or entertainment while you're on vacation, the service is designed so that "one click does it all" -- from finding to calling for reservations.
Click-to-Call Measures Value for Advertising Dollars
Chances are that belt-tightening is in your budget for the foreseeable future. That doesn't leave much room for anything that can't be justified in cold, hard numbers - including advertising. You have to demonstrate results for every dollar spent.
That's why the advertising experts at Impact Branding and Strategic Marketing Solutions emphasize that each and every campaign must be measurable. Impact Media suggests: