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August 2008
Automated Phone Polling Using Voice Broadcast & Hosted IVR
Friday, August 29th, 2008 by ElanNow that the 2008 Presidential and Vice Presidential candidates have all been announced, let's briefly look at an emerging phone technology in the political polling space.
Fewer Clicks Equals More Conversions
Thursday, August 28th, 2008 by IBPstaffYour Web advertising program is only as good as your landing page. That's the message of this post at the Small Business Wordpress blog.
"If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the landing page has just that. There is nothing worse than a customer who is ready to buy but can't."
Direct Response Delivers Just What it Promises - Immediate Feedback
Monday, August 25th, 2008 by IBPstaffThe folks at Brand UK Blog don't mince words. Here's what they say about brand advertising in a recent post: "For a small or medium size business it is a complete waste of money."
Got that? Now, direct response on the other hand, does just what it says -- gives you immediate feedback on how well your campaign is working.
And how effective is that? Let me tell you from personal experience.
How Contacts Can Call You Through Your LinkedIn Profile
Friday, August 22nd, 2008 by ElanLinkedIn is a powerful networking resource for individuals and SMBs alike. Unfortunately, when using LinkedIn the only obvious way for someone to contact you is by sending a message through LinkedIn's interface.
Why Do I Click to Call? Let Me Count the Ways
Wednesday, August 20th, 2008 by IBPstaffHow many ways can you use a click-to-call? UK-based mobile phone dealer Dial-a-Phone has given it some thought in a post with the deceptively dull title Click to Call VoIP And The Consequences For Mobile Phones. In addition to the usual suspect -- advertising -- author Kathryn looks at online dating and social media applications.
Adding Voice to your Business Process means huge ROI
Thursday, August 14th, 2008 by KhyleI wanted to share a quick story of one of our customers. They write software that (among other things) manages shifts for busy and complicated work environments. In the past, when people couldn't make it into work for any reason, someone had to guess who might be available, look up their contact information, make a series of calls, and ask if someone could fill in. That takes time. But our client knew there was a better way.
ClueCon + Ad:Tech Chicago = Busy Week
Wednesday, August 13th, 2008 by KhyleIt was a busy week for all of us at IfByPhone last week, but no one was busier than our CEO, Irv Shapiro. We had a booth at Ad:Tech Chicago last week and were able to meet hundreds of interesting people. Additionally, Irv gave a speech focusing on how our applications and technology relate to marketing and advertising campaigns in today's landscape.
One-Stop Shop for Mobile Web Advertising How-To
Wednesday, August 13th, 2008 by IBPstaffThe mobile Web really is different and advertisers are taking note. Mobinttechno's recent post, Mobile Advertising Channels and Mobile Sites offers one-stop shopping for what you need to know to ramp up mobile Web advertising campaigns.
Ifbyphone Store Locator - Route Calls By Location
Friday, August 8th, 2008 by ElanIfbyphone recently announced the Ifbyphone Store Locator, yet another business solution in our suite of instant phone applications. Store Locator routes incoming calls to a business phone number to the location nearest to the caller. For example, a franchise can advertise one number nationally.
Telephony Podcast: Ifbyphone CEO Irv Shapiro
Friday, August 8th, 2008 by ElanTelephonyOnline.com is featuring a Podcast interview about Ifbyphone.
To hear it, visit the URL below: http://telephonyonline.com/podcasts/ifbyphone-irv-shapiro-0806/
Ifbyphone on Facebook!
Tuesday, August 5th, 2008 by KhyleOne of the things we pride ourselves on is responsiveness. We like talking to our customers (we're a phone company of sorts after all). So to that end, we're now on Facebook.
Head on over and become a fan of IfByPhone. Also, stop by my profile and friend me (Khyle) here.
The More Things Change, the More the Advertising Bottom Line Stays the Same
Sunday, August 3rd, 2008 by IBPstaffI seem to be on a retro track these days. I tripped over this Team Rubber post recently about the father of "measured" advertising, Claude C. Hopkins, whose 1923 classic "Scientific Advertising," broke new ground for the then-infant advertising industry.
"For those who are sometimes tempted to believe that advertising has been thoroughly re-invented by Google, Hopkins is a salutatory read," says Team Rubber's writer.