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September 2008
Make Your Site "Stickier" With Click-to-Call
Friday, September 26th, 2008 by IBPstaffA recent post at the CSS-Edge Web development blog highlights how interactivity like click-to-call can help make your website "stickier." In a strategy to go beyond simply matching consultants with projects, the freelance job site Elance has incorporated click-to-call to allow prospective providers and buyers to communicate without giving out a phone number.
Call to Action Belongs on Every Communication
Sunday, September 21st, 2008 by IBPstaffWould you hand out a business card without a phone number or email? Not likely. Yet every day marketers publish ads that don't have a call to action. And that's a mistake, writes marketing maven Jeff Bacon:
"In general, I strongly recommend that everything you do has a call to action, where you tell the prospect what you expect them to do and provide the means for them to do it."
Advertisers Overlook Mobile Opportunities
Tuesday, September 16th, 2008 by IBPstaffA new study by Forrester Research of interactive marketing finds that the "third screen" -- mobile phone -- gets short shrift in marketers' plans, reports Rick Mathieson at Marketing Unbound.
"...only about 28% of marketers are using mobile marketing - and a full 36% say they have no plans to...Meanwhile, 15% said they don't know their goals for mobile marketing."
Ifbyphone Voice Broadcast App Featured On iTunes App Store
Tuesday, September 16th, 2008 by ElanSince July we've been blogging about our Voice Broadcast App For the iPhone. As of this morning, Apple is featuring the Voice Broadcast App on the front page of the iTunes App Store. Here is a nice screenshot:
Marry brand and direct response advertising for online advantage
Wednesday, September 10th, 2008 by IBPstaffDirect response and brand advertising aren't necessarily mutually exclusive. You can marry the two in online marketing to build brand recognition as well as move customers to action. That's the message of blogger Jamie Riddell at Cheeze.com.
Mobile TV Growth Will Drive Call-to-Action Mobile Advertising
Friday, September 5th, 2008 by IBPstaffThere's been a lot of hype about mobile advertising in the last few years. But the reality has left many asking with the old commercial "Where's the beef?"
In Mobile TV, says Frank Dickson of Multimedia Intelligence. In a post at RCR Wireless, Dickson says that as mobile TV grows, so will the mobile advertising opportunity.
iPhone App Development Platform Podcast
Thursday, September 4th, 2008 by ElanYesterday Ifbyphone CEO Irv Shapiro participated in a discussion with Truphone's James Body and Martin Rosinski of Palringo on Alex Saunder's Squawkbox about the iPhone Development Platform.
Virtual Call Center Solution For Small & Medium Size Businesses
Thursday, September 4th, 2008 by ElanThis past weekend the Chicago Sun-Times highlighted Ifbyphone's suite of telephone applications, including the Ifbyphone Virtual Call Center Solution for small and medium size businesses.