February 2009

How Ifbyphone Helps Marketing Companies Define Their Value

To say the economy is bad might be a bit of an understatement. It's affecting companies and people in every sector of the economy. People are naturally looking for ways to tighten their belts. Every expense is now being looked at a second and third time. Is this expense delivering value? If you are working with your clients to help increase their sales, you need to show more than web traffic these days.

Voice Broadcasting Service To Make Automated Phone Calls To A List Of People

Are you looking for a way to easily and automatically call a list of people? Maybe you are planning an event and want to call everyone reminding them to RSVP. Maybe you are a coach reminding your team about the time and location of the next game. Or perhaps, you have a list of prospects you want to call and invite to transfer back to you if they are interested in your service.

PPPC - What's the extra P for?

In online advertising lingo, one of the most commonly used three letter acronyms is PPC, meaning pay-per-click. While the pay-per-click model is great for ecommerce websites, or website that ask you to fill out a form for a free white paper / ebook / subscription / etc., the PPC model is broken for plumbers, lawyers, other other service professionals that rely on phone calls.

With that thought in mind, I'd like to introduce another acronym for online advertising and lead generation called PPPC, or Pay-Per-Phone-Call.

Let me explain how you can use this model. . .