February 2010
7 Essential Phone Applications For Lead Generation Companies
Monday, February 15th, 2010 by ElanIn the spirit of LeadsCon 2010, here are 7 examples of how lead generation companies are gaining a competitive edge by using phone applications to track, qualify and route phone leads.
1. Call Tracking
When prospects prefer making a phone call to filling out a web form, use Call Tracking to accurately measure phone leads, not just web form submissions.Call Tracking For Website Optimization
Wednesday, February 10th, 2010 by ElanWhile Google Website Optimizer is an extremely powerful tool, it has certain limitations which online marketing agencies must find ways to work around. One of these limitations is its ability to track phone calls as conversions.
Here is one creative example of how WiderFunnel, an online marketing optimization agency, was able to run a landing page A/B test for a client with a phone call as the main conversion goal.
Custom Audio Prompts
Tuesday, February 9th, 2010 by KhyleWe pride ourselves on listening to you, our customer, and taking the Ifbyphone product in the direction that you want it to head. For example, the ability to use custom audio prompts from the portal is a direct result of a customer request.
What are custom audio prompts? Good question. Well, using our API, you've always been able to customize prompts on the fly using Text To Speech (TTS). So if you wanted to tell someone the exact date of an appointment or the balance in an account - you just use a parameter and we tell the caller using our TTS engine.
New Developer API Documentation
Monday, February 8th, 2010 by ElanWe've revamped our API Documentation. The static PDF has been replaced by interactive API documentation that includes a Developer Guide and Test Panel. Here are some highlights:
Cloud Call Center Featured In Entrepreneur Magazine
Friday, February 5th, 2010 by ElanThis month Entrepreneur Magazine is featuring Ifbyphone in an article entitled "Call Center In The Clouds". Here is a brief snippet:
"A modern call center, with interactive voice response systems to classify and route calls, is the ideal answer ,but it's too expensive for most entrepreneurial small businesses. Where can you find an alternative? In the clouds, of course."
Access the full Cloud Call Center article.