June 2010
Average Direct Marketing Response Rates in 2010
Thursday, June 24th, 2010 by ElanAccording to the DMA's 2010 Response Rate Trend Report, here are the average direct marketing response rates in 2010 for telemarketing, email, direct mail, catalogs and paid search.
Key Findings:
4 Ways To Activate Ifbyphone Call Recording
Tuesday, June 22nd, 2010 by ElanYesterday a customer landed on our website after asking Google, "can you record calls with ifbyphone?" so I figured I'd answer the question on our blog. Yes, you can record calls with Ifbyphone. Here are 4 ways to make it happen:
1. If you route calls via a Find Me, you can select the "Record Calls" check box.
2. If you route calls via Call Distributor, you can select the "Record Callls" check box.
4 Creative IVR Applications
Tuesday, June 15th, 2010 by ElanWhile I hate getting stuck in poorly designed IVR phone menus just as much as you do, here are 4 examples of using IVR to create a "wow, that's cool" customer experience.
1. Don't press any buttons. The Moshi IVR Alarm Clock recognizes what you say. Not ideal for sleep talkers.
Trackable Telephone Numbers For Franchise Direct Mail
Wednesday, June 2nd, 2010 by ElanJohn Jorgenson's article Automate Your Marketing and Track the Results in the May 2010 issue of Franchising World offers a number of suggestions for how franchises, and really any business, can strategically assemble different marketing channels to create a synergistic effect. Here's the paragraph that really caught my attention: