Voice-Based Marketing Automation Blog

INFOGRAPHIC: Close more leads by improving lead response time

What do a belated birthday greeting and mistimed punch line have in common? They’re just not as effective when they’re late. The same is true for responding to inbound marketing leads.

In fact, research shows that leads convert 22 times more often when you make …

Ifbyphone’s Top 11 Marketing Blog Posts From 2011

Okay, it’s officially the time of year when every blog pulls out its “Best Of 2011″ link round up. If you’re new to the Ifbyphone blog, or just want a nice refresher, here are my top 11 of my favorite blog posts from 2011. As …

WEBINAR – How To Improve Advertising ROI in 2012

Want to get head start maximizing your advertising ROI in 2012?

Register for our Webinar on November 30, 2011 at 12:00 CST.

Join Irv Shapiro, founder and CEO of Ifbyphone and two-time Inc. 500 winner, as he shares insights into how you can boost advertising …

20 Call Tracking Software Resources

Looking for more information about call tracking software? Here are 20 of our favorite Call Tracking resources, from blog posts, to slide decks, to videos.

SearchEngineLand Articles

10 Industry Benchmarks For Your Call Tracking Conversion Rate

18 Considerations To Determine Which Call Tracking Metrics …

Top 10 Resources For DIY Online Marketing Success

Whether you’re just getting into online marketing or are already an industry veteran, there’s always something new to learn. Here are 10 online marketing resources that will transform you from “zero” to online marketing “hero” as you put together your marketing plan for the upcoming …

Boost landing page conversion rates with our new partner: Unbounce

Want to fill your sales pipeline with more leads? Of course, everyone does! Let us help by introducing you to Unbounce, the fastest and most powerful D.I.Y. landing page platform service for marketers.

How To Automate Customer Satisfaction Surveys By Phone Using IVR

In the video, we share how our customers are successfully using IVR software to automate their customer satisfaction surveys.

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Official Pictures of Ifbyphone’s New Office: 300 West Adams

Today is our first day in the new Ifbyphone Word Headquarters at 300 West Adams, located in downtown Chicago. We hope you’ll come by to visit next time you are in town, but in the meantime here are a few pictures.

Top 4 Ways Your Business Can Use SMS

Don’t Let These 3 Direct Marketing Mistakes Happen To You

Before you launch your next direct marketing campaign, here are three items to add to your pre-launch checklist:

1. Double Check The Contact Information
One mistake we see all-too-often is that companies mistakenly print the wrong phone number, or a phone number they don’t yet …

7+ Tips For Running A More Efficient Medical Office

As a healthcare industry professional, you’re faced with countless challenges to improve patient care, manage costs, and keep your appointment book full. One solution is to automate basic, yet critical, administrative tasks such as appointment confirmations and payment reminders.

Here are three MUST READ articles explaining …

3 Tips For Making Your Website More Readable

Ifbyphone is a voice based marketing automation company. We help businesses manage, measure, and automate voice communications. For example, you can use Ifbyphone’s software to measure which marketing efforts generate the most phone leads, manage how you distribute “hot leads” to sales reps, and automate follow-up communications.

We are now on at least the 7th iteration of our website since 2005. Getting better at explaining our value proposition on our website has helped us grow to over 50 employees, earn the trust of thousands of customers, and raise millions of dollars from investors. 

To help your own business grow, here are 3 tips for making your website easier to read.

1. Try Hubspot’s Website Grader to get a feel for your Readability Level grade

One tool we use to improve our website is Hubspot’s Website Grader, which now gives our website a rank of 99/100. In additional to some technical recommendations, Website Grader told us our readability level ranked as “Doctoral Degree.” We knew we had to simplify how we talk about what we do. Customers shouldn’t need a doctoral degree to understand our website.

2. Focus your website’s copy on “Business Benefits” instead of “Technical Features”

One of the ways we’re working on simplying our message is by writing about benefits instead of features. Why do that? Here’s a great example:

A few years ago, this was how we described Ifbyphone: 

“Ifbyphone is a hosted voice application and platform company with a simplified approach to the deployment of stand-alone and web-integrated voice services for small and medium sized businesses.”

Today, here is how we describe the benefits of Ifbyphone to some target industry verticals: