Voice-Based Marketing Automation

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Best Call Tracking Software For Web Analytics

Wednesday, October 20th, 2010 by

Google Analytics Evangelist Avinash Kaushik wrote a fantastic blog post yesterday Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! in which he recommended a variety of tools for online marketing professionals, including Ifbyphone for multi-channel Call Tracking.

10 Questions To Ask Your Virtual Call Center Provider

Tuesday, October 19th, 2010 by

Virtual Call Center software allows you to effectively route phone calls to available agents. New web-based Virtual Call Center software makes it easy for businesses of any size to configure an inbound sales or support hotline or help desk. As you consider different Virtual Call Center software options, here are 10 questions we recommend you ask potential Virtual Call Center software providers before you make a decision.

1) What Call Queuing options do you offer?

What The Gap Logo Fiasco Tells Us About Telephony

Monday, October 18th, 2010 by

It's not often that corporate logo changes make the news. Sure, you sometimes hear of a company switching to a new name to distance itself from some particularly bad publicity, but reporting on logos themselves is generally relegated to outlets devoted to design and advertising.

Telephone Interactions Deserve Dedicated Support

Wednesday, October 6th, 2010 by

In the latest issue of Wired, tech reviewer Steven Levy asks a question of interest to anyone fasctinated by how business works in our current economy: "Is there a place for the Kindle in a tabletized world?" After all, as Levy describes it, even with a primitive web browser and periodical subscription capabilities, the Kindle is basically built to allow people to do one thing, and that's to read books.

Vote For Ifbyphone CEO Irv Shapiro’s Video

Tuesday, September 28th, 2010 by

Ifbyphone customers, we need your vote!

10 Questions To Ask Call Tracking Vendors

Wednesday, September 22nd, 2010 by

With recent data indicating that as many as 43% of search related conversions occur over the telephone, it's no surprise that marketers are considering adding Call Tracking software to their web analytics suite. As you consider different vendors, here are 10 questions we recommend asking each Call Tracking vendor:

A Customer-Centered World

Tuesday, September 21st, 2010 by

The very orientation of a map depends on the conscious decision-making process of the cartographer. The so-called "God's eye view" (looking down on a deliberately chosen area) which has come to define maps for many centuries was itself a departure from the destination-based maps that were most often used in medieval society.

The Telephone is One of the Best Branding Devices Out There

Monday, September 13th, 2010 by

There's no shortage of curious headlines out there, but this one, courtesy of Business Insider, struck a particular chord: "Tip Of The Day: A Phone Call Offers A Better Branding Opp Than A Super Bowl Ad." Maybe the most surprising thing about this statement is its source: it comes not from a telephony insider or someone with a vested interest in promoting

Communicating Your Brand’s Values

Monday, September 6th, 2010 by

Steve Jobs is now recognized as one of the world's very best public speakers, an expert in branding and marketing whose simple product announcements draw dozens of live-blogs, scores of reporters, and thousands upon thousands of viewers. But how did we get here? Though the sessions weren't quite as big a deal as they are now, Jobs has been speaking frankly with people for a long time. Via Jason Kottke, here's Jobs way back in 1997--four years before the iPod was introduced--explaining his vision for marketing.


How To Make Customer Service a Priority with Ifbyphone

Wednesday, September 1st, 2010 by

80% of big companies contacted in a recent poll described themselves as providing "superior" customer service. When customers themselves were asked the same question, however, their assessment was quite a bit harsher: a total of 8% of companies received "superior" customer service ratings.

Achieve Efficiencies Just Like Fast Food Restaurants Do

Monday, August 30th, 2010 by

Do you know whom you’re talking to when you place an order at a fast food drive-through? In most cases, it’s someone working in the restaurant, maybe even the same person who brings you the paper bag filled with fast food goodness. But, according to a 2006 article from The Boston Globe that I just recently stumbled upon, a growing number of these eateries are now relying on remote workforces to improve service accuracy and efficiency.

10 Questions to Ask Your IVR Provider

Tuesday, August 24th, 2010 by

So you’re ready to make the leap, opting for the convenience, practicality, and cost effectiveness of an IVR. Before you decide on an IVR software provider, it’s crucial to think through which features and options meet your needs.

Here are 10 questions that you should ask when deciding which IVR software vendor to work with:

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