Voice-Based Marketing Automation

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Steve Griffiths's Archive

Facebook, Atlas, and the Future of Personalization

Wednesday, October 1st, 2014 by
On Monday Facebook made an announcement around the relaunch of Atlas. It’s an exciting milestone for marketing technology for one primary reason: personalization. Demand Side Platforms (DSPs) and Data Management Platforms (DMPs) have taken immense amounts of first and third party data, created interconnections between them, and enabled marketers to use that data to serve personalized marketing messages. The ultimate goal of these platforms is to foster true 1-to-1 marketing where every […]

Four Trends in Digital Marketing Technology

Monday, December 16th, 2013 by
I just returned from the BIA/Kelsey Leading in Local show in San Francisco. As usual it was full of great content and speakers covering trends in local, mobile, and sales and marketing technology. Looking back across the three days, there are four key themes I heard: 1. The world of online and offline is blurring. I order a product online, then pick it up in a store. I stand in […]

Re-imagining Cities: A Chicago Hackathon

Wednesday, October 9th, 2013 by
I believe it’s important to give back to those that have helped you along your way. That’s why Ifbyphone is proud to announce we’re working with the team at Lincoln Labs to host a 24-hour hackathon on October 25-26 at our office in downtown Chicago. Lincoln Labs is a non-profit that organizes hackathons across the country, each aimed at solving a problem that benefits the community through the creative use […]

Moneyball for Marketing: Why Metrics Matter

Friday, March 22nd, 2013 by
With baseball opening day right around the corner, I’ve been thinking a lot about Moneyball and how it relates to marketing. Billy Beane, general manager of the MLB team the Oakland A’s, faced a challenge many marketers can relate to: he had a smaller budget than many of his competitors, but he still needed to win. In 2002, the A’s had $41 million in salary with which to build a […]

Be Your Office Hero: Avoid the Top 3 Marketing Mistakes (Through Voice/Phone Marketing Automation!)

Thursday, October 25th, 2012 by
Who wouldn’t want to be the office hero? Here in our office, we have many heroes (and not just those who are triumphant in pickup foosball tournaments!). The truth is, when it comes to being a hero in your office, marketing offers a big chance to emerge victorious—if you avoid some key mistakes. With so much information, advancement and advice out there, knowing what tips to take and what mistakes […]

Insights from IBM’s Global CMO Study

Thursday, March 22nd, 2012 by
  The Chicago Business Marketing Association hosted a great event this morning. Karstin Bodell, Vice President General Business Marketing at IBM, shared the results of a recent CMO study conducted by her firm. The report is based on over 1,700 discussions with Chief Marketing Officers worldwide and touches on a multitude of market and technology factors impacting CMOs today. You can download the full report for free here. I jotted down a few […]

Thoughts On Siri, Voice-Typing And The Newest iPad

Friday, March 16th, 2012 by
It’s release day for the newest iPad, and now that excited buyers have strained Apple’s servers with pre-orders, shoppers are queuing up at retails outlets around the country. A few of the more buzzed-about changes for the third generation of Apple’s tablet device: The quad-core processer, an enhancement that makes this version of the iPad zippier (twice as fast to  be exact) than it’s second generation counterpart The Retina display that […]

Mobile advertising: say, does that smartphone make phone calls?

Thursday, February 16th, 2012 by
  If you’re like me, you’re attached to your smartphone just about 24 hours a day. So it probably comes as no surprise that many marketers view mobile advertising as an exciting opportunity to reach new customers. Data from the IDC shows that $630 million was spent on mobile display advertising in 2011 – a small number compared to the nearly $300 billion spent on advertising overall, but an impressive […]

Is $4 million for a Super Bowl commercial worth it?

Thursday, January 26th, 2012 by
I saw this interesting chart today on the average price of a Super Bowl ad over time. This year’s matchup between the Giants and Patriots is fetching a whopping $4 million for a 30 second spot. That’s more than many companies spend on advertising (or anything for that matter!) in an entire year. It got me thinking: how do you measure the impact of a Super Bowl ad? How do […]

Do People Still Want to Talk to Each Other?

Monday, December 19th, 2011 by
I’m kind of a data nut.  So when I come across a statistic that resonates with me I tend to capture it in Evernote with the thought that someday it will provide some useful purpose.  Well, my list is getting long.  So I decided to share a few related to online purchasing behavior that might be interesting to our readers: 43% of internet search conversions happen over the phone1 59% […]

5 Tips for Marketing Luxury Items

Thursday, November 17th, 2011 by
Jo Ellen Nash of Royal Shell Real Estate and Aaron Wheeler of Oakville Properties gave a great presentation at the NAR Annual Convention last weekend on high-end property marketing techniques.  One of the things I love about real estate marketing is the lessons are transferrable to so many industries – automotive, B2B services, home design, home services – really anything that involves an expensive, infrequent or complex purchase. A lot […]

I Don’t Want to Talk to Someone Until I Do, and Then I Want to Talk Now: The Importance of Lead Response

Monday, November 7th, 2011 by
This week Ifbyphone is heading to Anaheim, CA for the 2011 Annual REALTORS® Conference and Expo. I’m looking forward to it. Real estate is one of our top industries and “Annual” as its commonly referred to is always a fun and memorable event (this year I get to meet Tony Danza). Getting ready for the conference reminded me of another real estate event I attended last year and an interesting […]
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