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Click-to-Call
Call Tracking For Website Optimization
While Google Website Optimizer is an extremely powerful tool, it has certain limitations which online marketing agencies must find ways to work around. One of these limitations is its ability to track phone calls as conversions.
Here is one creative example of how WiderFunnel, an online marketing optimization agency, was able to run a landing page A/B test for a client with a phone call as the main conversion goal.
Joomla 1.5 Click To Call Module Is Now Available
Spooky Click-to-Call Helps Haunted House Business Despite Scary Economic Times
As Halloween approaches, so does peak season for the $500 million haunted house industry. As part of its seasonal haunted house marketing strategy, Missouri based Raycliff Manor worked with Ifbyphone to launch a unique approach to attracting new visitors.
3 More Hidden Powers Of Click-to-Call
Thomas Howe just wrote a post describing 5 hidden powers of Click-to-Call.
While he is right on, I'd like to add a few of my own thoughts to his list:
Make Your Site "Stickier" With Click-to-Call
A recent post at the CSS-Edge Web development blog highlights how interactivity like click-to-call can help make your website "stickier." In a strategy to go beyond simply matching consultants with projects, the freelance job site Elance has incorporated click-to-call to allow prospective providers and buyers to communicate without giving out a phone number.
Call to Action Belongs on Every Communication
Would you hand out a business card without a phone number or email? Not likely. Yet every day marketers publish ads that don't have a call to action. And that's a mistake, writes marketing maven Jeff Bacon:
"In general, I strongly recommend that everything you do has a call to action, where you tell the prospect what you expect them to do and provide the means for them to do it."
Advertisers Overlook Mobile Opportunities
A new study by Forrester Research of interactive marketing finds that the "third screen" -- mobile phone -- gets short shrift in marketers' plans, reports Rick Mathieson at Marketing Unbound.
"...only about 28% of marketers are using mobile marketing - and a full 36% say they have no plans to...Meanwhile, 15% said they don't know their goals for mobile marketing."
Marry brand and direct response advertising for online advantage
Direct response and brand advertising aren't necessarily mutually exclusive. You can marry the two in online marketing to build brand recognition as well as move customers to action. That's the message of blogger Jamie Riddell at Cheeze.com.
Mobile TV Growth Will Drive Call-to-Action Mobile Advertising
There's been a lot of hype about mobile advertising in the last few years. But the reality has left many asking with the old commercial "Where's the beef?"
In Mobile TV, says Frank Dickson of Multimedia Intelligence. In a post at RCR Wireless, Dickson says that as mobile TV grows, so will the mobile advertising opportunity.
Fewer Clicks Equals More Conversions
Your Web advertising program is only as good as your landing page. That's the message of this post at the Small Business Wordpress blog.
"If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the landing page has just that. There is nothing worse than a customer who is ready to buy but can't."
Direct Response Delivers Just What it Promises - Immediate Feedback
The folks at Brand UK Blog don't mince words. Here's what they say about brand advertising in a recent post: "For a small or medium size business it is a complete waste of money."
Got that? Now, direct response on the other hand, does just what it says -- gives you immediate feedback on how well your campaign is working.
And how effective is that? Let me tell you from personal experience.
How Contacts Can Call You Through Your LinkedIn Profile
LinkedIn is a powerful networking resource for individuals and SMBs alike. Unfortunately, when using LinkedIn the only obvious way for someone to contact you is by sending a message through LinkedIn's interface.
