Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Routing Posts

Callers Are Ready to Convert, Make Sure You’re Ready to Talk

Monday, February 23rd, 2015 by
Do you have an efficient process in place to connect callers with the right agent right away? If the answer is “no,” then it’s about time. But why does speed matter? Leads contacted within the first hour of a query are 60 times more likely to convert than companies that wait 24 hours or longer (HBR). To establish this speed within your business, it’s not only important to make sure mobile callers […]

Let’s Get Personal: Customizing the Call Experience for the Consumer

Wednesday, February 18th, 2015 by
Marketing has become extremely personal. Through vast amounts of data collection, marketers are able to tailor more interactions around the specific consumer. Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. And the best part about personalization? Consumers love it. 74% of online consumers get frustrated […]

5 Famous Movie Quotes that Prove VBMA is the Perfect Valentine

Wednesday, February 11th, 2015 by
It’s almost Valentine’s Day, but showing your customers love should be a year-round activity. That being said, February 14th is when we are reminded of the way love should be, and all the cheesy romance movies that come on this time of year set a great example. But this year, if you want to give your customers a great Valentine’s Day gift, give them voice-based marketing automation (VBMA). All the […]

Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation

Wednesday, February 4th, 2015 by
As a modern marketer, you probably deal with a variety of campaigns and strategies in your day-to-day: email marketing, social media, display, lead gen, and more. You’re accountable to your boss (who might also be the CEO), but you’re also accountable to sales and even customer support. You’re always juggling the need to prove ROI, align with sales, and prove to your customers that your service is great. Sound familiar? […]

Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns

Wednesday, January 28th, 2015 by
How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”? One too many, I’m sure. Radio, print, social media, TV, PPC, SEO, email, mobile – these are just a few of the channels agencies use to drive leads for their clients. So it’s critical to get credit for every lead you generate. Marketing agencies understand lead attribution […]

The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue

Thursday, January 22nd, 2015 by
Every now and then there’s a commercial that captures the public’s attention and inserts itself into mainstream thought and humor. If the company who created that commercial is (very) lucky, it becomes “household:” a theme, image, or concept that everyone understands and relates to. It’s more than going viral, as viral videos or memes on the Internet are often a flash in the pan and fade until the next big […]

12 Ways to Get Your Sales Team’s Phones Ringing

Thursday, January 15th, 2015 by
Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. But all the numbers show that while digital is as hot as ever, mobile is the channel where marketers can’t afford to be behind the times. After all, mobile search is expected to surpass desktop search this very year, and 56% of mobile searches trigger a phone call to a business […]

3 Stats You Need to Know to Provide Stellar Customer Service

Thursday, January 8th, 2015 by
Recently we created an infographic that illustrated the increasing frustration of customers across all industries with the level of customer service they receive. We’ll include the infographic below, but we wanted to highlight three stats that matter for businesses of all kinds to help guide you in your quest to stellar customer service. 71% of visitors expect help within 5 minutes when making a purchase online. Yes, it’s true: speed […]

5 Tips for Creating a Killer Call-to-Action

Monday, January 5th, 2015 by
Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns. The same goes for paid search and social media: as marketers, we have a thousand different moving pieces that make up our overall strategy. But sometimes the trickiest part of marketing isn’t the tweeting and the blogging and the bidding—it’s getting your audience […]

15 Business Stats for Starting 2015 Off Strong

Friday, January 2nd, 2015 by
It’s officially 2015, and while you may still be getting back into the swing of things at the office after the holidays, soon it will be time to put the pedal to the metal and get in gear for the New Year. Get into the right frame of mind for all the exciting things the year has in store: here are 15 business stats for 2015 to help you keep your […]

4 Tips to Make the Most of Your Bid Management Tool

Wednesday, December 31st, 2014 by
PPC is already a complicated area for many marketers, especially when advertising on multiple search engines and attempting to keep up with the dynamically shifting landscape of digital marketing. Many companies—particularly agencies or businesses that advertise on many search engines and ad platforms —opt to use bid management tools such as Kenshoo, Marin, DoubleClick, and Acquisio to help handle the day-to-day management of their campaigns. Bid management tools can be […]

5 Tips for How Sales Organizations Can Benefit from VBMA…from a Sales Manager

Monday, December 29th, 2014 by
It’s a unique experience as a sales person to actually use the product you sell, but as a sales manager at Ifbyphone, that’s exactly what I do every single day. With the help of our technology, I’ve been able to streamline several aspects of my job and manage my sales reps more effectively—and honestly, that first-hand experience makes our product a lot easier to sell. When you’ve seen for yourself […]
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