Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Routing Posts

Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent

Thursday, October 23rd, 2014 by
You can’t afford to not use customer location data to efficiently route incoming calls to your business. Why? If your business has multiple stores or offices within a city, region, or even across the country, it is highly likely that directing inbound callers to their closest location is of interest to you. Or maybe you run a sales team where you assign leads to agents based on geographic territory. Geo-location can determine […]

5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried

Wednesday, October 8th, 2014 by
If your system of inbound call routing is as simple as a call coming in and your system sends it to the first available sales representative, we’re not judging you. Really, we’re not. But how your business responds to inbound sales calls can be the difference between losing a sale and closing it. Before you start raising your eyebrow, know this: each use case is easy to implement. With Ifbyphone’s simple web […]

Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation

Friday, October 3rd, 2014 by
There are a lot of things that you can eat for lunch these days. With so many options, deciding what to eat for lunch has turned into a midday crisis. You can do sushi, Mexican, American, salads, wraps, and the list goes on. Things have definitely gotten overwhelming. However, there is the one category of lunch food that will never go out of style and is good every day of […]

4 Reasons to Focus on Location-Based Marketing

Thursday, October 2nd, 2014 by
Ever had a hard time getting connected to the correct location of a business or the one closest to you? Chances are, the business you are looking for may not be effectively marketing themselves within their immediate area, oftentimes missing valuable customers like yourself. Not focusing on location-based marketing may lead your business down the same path. With 91% of people constantly within arm’s reach of their smartphones (Nielsen, 2014), […]

Facebook, Atlas, and the Future of Personalization

Wednesday, October 1st, 2014 by
On Monday Facebook made an announcement around the relaunch of Atlas. It’s an exciting milestone for marketing technology for one primary reason: personalization. Demand Side Platforms (DSPs) and Data Management Platforms (DMPs) have taken immense amounts of first and third party data, created interconnections between them, and enabled marketers to use that data to serve personalized marketing messages. The ultimate goal of these platforms is to foster true 1-to-1 marketing where every […]

Feature Friday: Store Locator Look-Up Methods

Friday, September 26th, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! There are several ways for callers to find you, but watch this video to […]

How to Avoid Customer Service Disasters

Wednesday, September 17th, 2014 by
We have all had those truly horrific customer service experiences where we’ve called to ask a simple question or get a minor problem fixed and have hung up the phone baffled, angry, and with a negative view of the company we just interacted with. We have waited on hold for what seems like an eternity, potentially talked to multiple people who weren’t able to solve our issue, and ended the […]

Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI

Wednesday, September 10th, 2014 by
Lead scoring has become an integral part of lead generation today, especially for larger businesses that generate hundreds of leads each day. When done well, lead scoring enables sales teams to become more productive by focusing on those prospects most likely to purchase. It can also help guide marketing in the creation of campaigns that deliver more high-quality leads. And for agencies contracted to drive leads to enterprise clients, lead […]

Why Your Business Should Be Customer Obsessed

Monday, August 18th, 2014 by
It’s a crazy time to be a marketer. Like any field, things change quickly with the introduction of new data and technology, but that’s what makes being in marketing so exciting right now: data and technology are at the center of many of the changes taking place, and as marketers we’re always running to stay abreast of them. But in the swell of new trends, there is one thing we […]

Dawn of the Planet of the Smartphones

Thursday, August 7th, 2014 by
Smartphones may not be a threat to the human race like an army of genetically evolved apes, but they are certainly taking over the world just as quickly. With a growing global presence of 1.75 billion smartphones (eMarketer report, January 2014), it is impossible to ignore the opportunity that this growing mobile audience provides to the marketer. Don’t Fight It Embrace the change that comes with the surge of smartphones. […]

4 Things That Make For Happier Call Center Customers

Tuesday, August 5th, 2014 by
Call center agents have it hard for a number of reasons, and often those reasons are the same reasons customers point to for their own frustration. After all, what makes call center customers frustrated ends up being what makes agents frustrated as well: long hold times mean unhappy customers, and unhappy customers means frustrated agents. But there are a few tools that can be used to combat some of the […]

5 Reasons SMBs Should Be Tracking Marketing Spend

Monday, July 21st, 2014 by
SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. You can reach target audiences Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads […]
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