Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

Archive for Call Routing Posts

Facebook, Atlas, and the Future of Personalization

Wednesday, October 1st, 2014 by
On Monday Facebook made an announcement around the relaunch of Atlas. It’s an exciting milestone for marketing technology for one primary reason: personalization. Demand Side Platforms (DSPs) and Data Management Platforms (DMPs) have taken immense amounts of first and third party data, created interconnections between them, and enabled marketers to use that data to serve personalized marketing messages. The ultimate goal of these platforms is to foster true 1-to-1 marketing where every […]

Feature Friday: Store Locator Look-Up Methods

Friday, September 26th, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! There are several ways for callers to find you, but watch this video to […]

How to Avoid Customer Service Disasters

Wednesday, September 17th, 2014 by
We have all had those truly horrific customer service experiences where we’ve called to ask a simple question or get a minor problem fixed and have hung up the phone baffled, angry, and with a negative view of the company we just interacted with. We have waited on hold for what seems like an eternity, potentially talked to multiple people who weren’t able to solve our issue, and ended the […]

Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI

Wednesday, September 10th, 2014 by
Lead scoring has become an integral part of lead generation today, especially for larger businesses that generate hundreds of leads each day. When done well, lead scoring enables sales teams to become more productive by focusing on those prospects most likely to purchase. It can also help guide marketing in the creation of campaigns that deliver more high-quality leads. And for agencies contracted to drive leads to enterprise clients, lead […]

Why Your Business Should Be Customer Obsessed

Monday, August 18th, 2014 by
It’s a crazy time to be a marketer. Like any field, things change quickly with the introduction of new data and technology, but that’s what makes being in marketing so exciting right now: data and technology are at the center of many of the changes taking place, and as marketers we’re always running to stay abreast of them. But in the swell of new trends, there is one thing we […]

Dawn of the Planet of the Smartphones

Thursday, August 7th, 2014 by
Smartphones may not be a threat to the human race like an army of genetically evolved apes, but they are certainly taking over the world just as quickly. With a growing global presence of 1.75 billion smartphones (eMarketer report, January 2014), it is impossible to ignore the opportunity that this growing mobile audience provides to the marketer. Don’t Fight It Embrace the change that comes with the surge of smartphones. […]

4 Things That Make For Happier Call Center Customers

Tuesday, August 5th, 2014 by
Call center agents have it hard for a number of reasons, and often those reasons are the same reasons customers point to for their own frustration. After all, what makes call center customers frustrated ends up being what makes agents frustrated as well: long hold times mean unhappy customers, and unhappy customers means frustrated agents. But there are a few tools that can be used to combat some of the […]

5 Reasons SMBs Should Be Tracking Marketing Spend

Monday, July 21st, 2014 by
SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. You can reach target audiences Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads […]

5 Awkward Phone Conversations That Could Have Been Avoided With VBMA

Tuesday, July 15th, 2014 by
Everyone has had at least one awkward phone conversation that makes them wish they could turn their phone into a device that would teleport them into another galaxy, and business calls are no exception. Some conversations are just plain awkward and cannot be avoided, but here are a few ways you can use voice-based marketing automation (VBMA) to make them less painful. Awkward Conversation: The Collection Call Whether you’re a […]

7 Sales Stats That Will Change How You Sell

Monday, July 7th, 2014 by
Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one. Sometimes we get comfortable in the way that we do our jobs, and it’s not always efficient or effective when it comes to making a sale. Here are 7 things you and your sales team might be doing that aren’t […]

How Healthcare Providers Can Grow Their Medical Practice

Wednesday, June 25th, 2014 by
One of the most common kinds of phone calls we receive on a daily basis is from healthcare providers. Many of them want to find a way to communicate better with patients, but some of them are grappling with another side of running an office: generating leads. Yes, healthcare providers need to grow their practice just like any other business, so we thought we’d put together some tips for how […]

Smartphones Are Transforming the Way Marketers Generate and Manage Leads

Monday, June 23rd, 2014 by
Everyone today has a smartphone. And it’s forcing a shift in lead generation similar to what marketers experienced the last two decades with the Internet. The Internet forced marketers to go digital, using new online strategies (email, banners, and PPC ads) in conjunction with traditional offline advertising (TV, radio, direct mail, and print) to drive prospects to a web address to fill out a form or make a purchase. As […]
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