Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Routing Posts

BYOD: A Building Block of the New Mobile Office

Thursday, December 18th, 2014 by
Here’s a number for you: 70% of mobile professionals will conduct their work on personal devices by 2017. BYOD, or bring your own device, can be defined as the practice of requiring the employees of an organization to use their own computers, smartphones, or other devices for work purposes, and is part of the foundation for our new, 21st-century mobile office. The concept of a mobile office has in part […]

Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey

Wednesday, December 17th, 2014 by
Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey. Highlights from the Winter 2014 release include: A completely redesigned SourceTrak interface that modernizes and simplifies call analytics Support for cross-domain/sub-domain and multi-location […]

Infographic: The Key to World-Class Customer Service

Monday, December 15th, 2014 by
Recent studies show that customers across all industries are increasingly frustrated with the level of service they receive. In fact, 84% of consumers began doing business with a competitor following a poor customer service experience. In the age of the Internet, competitors are a dime a dozen, and it’s easy for customers to find them. So what is the key to good customer service, and how do you use it to […]

Three Stats Marketers Need to Know When Thinking About Smartphones

Monday, December 8th, 2014 by
Recently we created an infographic demonstrating the role smartphones have played in transforming retail. We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. 30 Billion Inbound Sales Calls Were Made from Mobile Search in the US in 2013 …and 73 billion are expected in 2018. This […]

Feature Friday: Queue Callbacks

Friday, December 5th, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll ever work with! When you’ve been waiting in a call queue, the last thing you want […]

The 5 E-Commerce Mistakes That Could Be Killing Your Sales

Tuesday, December 2nd, 2014 by
With 71% of shoppers believing that they will get a better deal online than in stores, and with mobile e-commerce up 35% compared to last year for the first quarter of 2014, it is more important than ever for businesses in all verticals to do everything they can with their online presence to ensure the best possible sales outcomes. To help, we have outlined the 5 e-commerce mistakes you might […]
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The 3 Main Reasons Customers Love Click-to-Calls (and Why You Should Too)

Tuesday, November 25th, 2014 by
Mobile click-to-call is getting a lot of attention lately. Since Google published its study on the role of the click-to-call in the path to purchase, marketers everywhere are finally having the epiphany: “Calls are important, and customers want to call. Wow!” (And marketers can’t afford to ignore call conversions: 25% of searches take place on mobile devices in 2013 – with mobile search expected to surpass desktop search in 2015 […]

4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday

Wednesday, November 19th, 2014 by
Everyone knows that Black Friday is one of the biggest shopping days of the year, and e-commerce and retail marketers plan all year long to get ready for the influx of shoppers, hoping to maximize profits. But with all the flurry around Black Friday, Cyber Monday often slips through the cracks. Cyber Monday has become an extremely popular digital alternative for shoppers who are ready to begin their holiday shopping […]

Infographic: How Smartphones Have Transformed Retail

Thursday, November 13th, 2014 by
There’s no denying it: we’re living in a mobile era. But how have smartphones changed the way we shop? According to the stats in our brand new infographic, smartphones erase the line between online and offline, connecting customers to businesses in ways that mean exciting things for a future of mobile-friendly commerce. Check out the infographic below, and if you want more stats, be sure to download the accompanying info-packed […]

What Defines a Qualified Phone Lead and Where Should It Go?

Tuesday, November 11th, 2014 by
Studies show that phone calls are the most valuable type of lead, converting to revenue far more frequently than web and other leads. And it makes sense: inbound phone leads tend to come from people further along in the buying process. They have specific questions they need answered to make their decision and engaging with the right sales rep right away can make or break the sale. But at the […]

Your Customers Are Unhappily On Hold—and They’re Telling the World

Monday, November 3rd, 2014 by
You can find a lot of useful information on social media. You can learn what your business is doing right—mentions of your company, customer testimonials, etc.—and (less pleasantly) what your business is doing wrong, based on complaints and critique. Those complaints hurt: according to a recent study by Edison Research, when customers complain about a brand on social media, 79% do so in hope that their friends/followers see their dissatisfaction […]

Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It

Wednesday, October 29th, 2014 by
Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $68 billion annually on ads to generate those sought-after calls. Yet marketers are now also finding that creating effective campaigns and web content that drive high volumes of phone leads may not be enough […]
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