Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Routing Posts

Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns

Wednesday, January 28th, 2015 by
How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”? One too many, I’m sure. Radio, print, social media, TV, PPC, SEO, email, mobile – these are just a few of the channels agencies use to drive leads for their clients. So it’s critical to get credit for every lead you generate. Marketing agencies understand lead attribution […]

The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue

Thursday, January 22nd, 2015 by
Every now and then there’s a commercial that captures the public’s attention and inserts itself into mainstream thought and humor. If the company who created that commercial is (very) lucky, it becomes “household:” a theme, image, or concept that everyone understands and relates to. It’s more than going viral, as viral videos or memes on the Internet are often a flash in the pan and fade until the next big […]

12 Ways to Get Your Sales Team’s Phones Ringing

Thursday, January 15th, 2015 by
Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. But all the numbers show that while digital is as hot as ever, mobile is the channel where marketers can’t afford to be behind the times. After all, mobile search is expected to surpass desktop search this very year, and 56% of mobile searches trigger a phone call to a business […]

3 Stats You Need to Know to Provide Stellar Customer Service

Thursday, January 8th, 2015 by
Recently we created an infographic that illustrated the increasing frustration of customers across all industries with the level of customer service they receive. We’ll include the infographic below, but we wanted to highlight three stats that matter for businesses of all kinds to help guide you in your quest to stellar customer service. 71% of visitors expect help within 5 minutes when making a purchase online. Yes, it’s true: speed […]

5 Tips for Creating a Killer Call-to-Action

Monday, January 5th, 2015 by
Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns. The same goes for paid search and social media: as marketers, we have a thousand different moving pieces that make up our overall strategy. But sometimes the trickiest part of marketing isn’t the tweeting and the blogging and the bidding—it’s getting your audience […]

15 Business Stats for Starting 2015 Off Strong

Friday, January 2nd, 2015 by
It’s officially 2015, and while you may still be getting back into the swing of things at the office after the holidays, soon it will be time to put the pedal to the metal and get in gear for the New Year. Get into the right frame of mind for all the exciting things the year has in store: here are 15 business stats for 2015 to help you keep your […]

4 Tips to Make the Most of Your Bid Management Tool

Wednesday, December 31st, 2014 by
PPC is already a complicated area for many marketers, especially when advertising on multiple search engines and attempting to keep up with the dynamically shifting landscape of digital marketing. Many companies—particularly agencies or businesses that advertise on many search engines and ad platforms —opt to use bid management tools such as Kenshoo, Marin, DoubleClick, and Acquisio to help handle the day-to-day management of their campaigns. Bid management tools can be […]

5 Tips for How Sales Organizations Can Benefit from VBMA…from a Sales Manager

Monday, December 29th, 2014 by
It’s a unique experience as a sales person to actually use the product you sell, but as a sales manager at Ifbyphone, that’s exactly what I do every single day. With the help of our technology, I’ve been able to streamline several aspects of my job and manage my sales reps more effectively—and honestly, that first-hand experience makes our product a lot easier to sell. When you’ve seen for yourself […]

Ifbyphone’s Top 14 Blogs of 2014

Friday, December 26th, 2014 by
Like any good team, every year (and every month, and every week…) we analyze our content to see what is performing best so we can give our audience more of what they want. As we begin to plan our content strategy for 2015, we rounded up our top 14 blogs of 2014 and put them together for you here. The best of 2014, in one blog post! 1.) 4 Things Winnie the […]

Why You Should Be Interested In Multi-Location Call Tracking

Wednesday, December 24th, 2014 by
Your website is important. Maybe that’s an obvious statement, but it’s true nonetheless. This next one might not be quite as obvious yet: your mobile website is even more important. We know smartphone users continue to grow (the U.S. alone will top 200 million by 2017), but we are only recently seeing how much advertisers are recognizing this growth. They are putting their money where consumers are: in mobile search. […]

BYOD: A Building Block of the New Mobile Office

Thursday, December 18th, 2014 by
Here’s a number for you: 70% of mobile professionals will conduct their work on personal devices by 2017. BYOD, or bring your own device, can be defined as the practice of requiring the employees of an organization to use their own computers, smartphones, or other devices for work purposes, and is part of the foundation for our new, 21st-century mobile office. The concept of a mobile office has in part […]

Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey

Wednesday, December 17th, 2014 by
Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey. Highlights from the Winter 2014 release include: A completely redesigned SourceTrak interface that modernizes and simplifies call analytics Support for cross-domain/sub-domain and multi-location […]
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