Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Routing Posts

5 Reasons SMBs Should Be Tracking Marketing Spend

Monday, July 21st, 2014 by
SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. You can reach target audiences Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads […]

5 Awkward Phone Conversations That Could Have Been Avoided With VBMA

Tuesday, July 15th, 2014 by
Everyone has had at least one awkward phone conversation that makes them wish they could turn their phone into a device that would teleport them into another galaxy, and business calls are no exception. Some conversations are just plain awkward and cannot be avoided, but here are a few ways you can use voice-based marketing automation (VBMA) to make them less painful. Awkward Conversation: The Collection Call Whether you’re a […]

7 Sales Stats That Will Change How You Sell

Monday, July 7th, 2014 by
Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one. Sometimes we get comfortable in the way that we do our jobs, and it’s not always efficient or effective when it comes to making a sale. Here are 7 things you and your sales team might be doing that aren’t […]

How Healthcare Providers Can Grow Their Medical Practice

Wednesday, June 25th, 2014 by
One of the most common kinds of phone calls we receive on a daily basis is from healthcare providers. Many of them want to find a way to communicate better with patients, but some of them are grappling with another side of running an office: generating leads. Yes, healthcare providers need to grow their practice just like any other business, so we thought we’d put together some tips for how […]

Smartphones Are Transforming the Way Marketers Generate and Manage Leads

Monday, June 23rd, 2014 by
Everyone today has a smartphone. And it’s forcing a shift in lead generation similar to what marketers experienced the last two decades with the Internet. The Internet forced marketers to go digital, using new online strategies (email, banners, and PPC ads) in conjunction with traditional offline advertising (TV, radio, direct mail, and print) to drive prospects to a web address to fill out a form or make a purchase. As […]

The Visual Web: How It’s Connecting Marketers to Customers Like Never Before

Friday, June 13th, 2014 by
If you thought platforms like Instagram and Pinterest were only interesting to those planning a wedding, think again. At yesterday’s Visual Marketing Summit in Chicago, the VP of Marketing and Insights of comScore, Andrew Lipsman, gave a keynote that drove home the importance of digital marketing in the age of smartphones and tablets. The Visual Web, as Lipsman calls it, is the new era of the internet; comprised of platforms […]

3 Simple Things That Are Holding Your Sales Team Back

Thursday, June 5th, 2014 by
Any salesperson will tell you that while the challenges of doing their job are many, sometimes it’s the little things that hold them back from success. Sometimes it’s not the actual closing of the deal that’s hard: it’s the details along the way that make them less efficient. Here are three simple things that might be holding your sales team back, and what you can do to fix them. Problem: Inbound […]

4 Ways to Create Customer Devotion

Wednesday, June 4th, 2014 by
Most businesses toss around the phrase “loyal customers” when the discussion of building a fan base arises, but Enjoy Life Foods—a privately owned company that has become a fan favorite for their offering of foods free of the most common allergens, including gluten and dairy—has reached even higher when it comes to how they interact with their audience. They weren’t satisfied with loyal customers: they wanted devoted customers. At a […]

Google Recognizes Importance of Phone Calls, But There’s Still a Missing Piece

Thursday, May 29th, 2014 by
Google recently posted a blog about the new ability they are offering users: the ability to look a little deeper into the data from calls placed to AdWords mobile click-to-call ads in Google search. Of the ads, Google says the following: “AdWords mobile click-to-call ads allow advertisers to connect with customers online in a relevant and meaningful way. In fact, over 40 million calls are made directly to businesses from Google ads each month […]

4 Reasons Marketing and Sales Teams Rely on Ifbyphone’s Salesforce CRM App

Monday, May 19th, 2014 by
Marketers have begun to discover what sales teams knew all along: phone leads are the most valuable leads sales reps can get. After all, phone leads convert into revenue 10x more than web leads, according to analyst firm BIA/Kelsey. It’s become common knowledge: inbound calls are the leads sales teams want most, and therefore the leads that marketers most need to generate and track in their CRM system. There has […]

2014 Marketing Measurement Trends [INFOGRAPHIC]

Friday, May 16th, 2014 by
For this year’s annual industry benchmark study, we polled more than 500 marketing professionals and executives to learn the latest trends in marketing measurement best practices. Our expert responses revealed CEOs expect more frequent measurement of conversion-related marketing metrics. The diversity of marketing channels being measured continues to increase with the birth of mobile platforms, underscoring the value of data integration technology. Mobile marketers have embraced the multichannel approach to […]

The Baker’s Guide to Good Marketing

Monday, May 5th, 2014 by
Before I was a marketer…I was a baker. Not a real baker, if we’re being honest, but by the time I was eleven I had reached two conclusions: 1) I really liked cake, and 2) no one else was going to make cake for me whenever I wanted because I was eleven, so I’d better learn to do it myself. So I worked my way through the Betty Crocker cookbook […]
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