Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Tracking Posts

2015 Will Be the Year of Turning Big Data into Actionable Insights

Friday, January 30th, 2015 by
We are living in the era of Big Data. The amount of data being collected has been growing exponentially, with no sign of slowing down anytime soon. It is predicted that in 2015, worldwide spending on Big Data-related software, hardware, and services will grow to $125 billion (IDC). Big Data provides a treasure trove of possibilities for marketers, but we have spent so much time fine-tuning our data collection that […]

Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns

Wednesday, January 28th, 2015 by
How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”? One too many, I’m sure. Radio, print, social media, TV, PPC, SEO, email, mobile – these are just a few of the channels agencies use to drive leads for their clients. So it’s critical to get credit for every lead you generate. Marketing agencies understand lead attribution […]

The Top 5 Questions Sales People Get About Call Tracking

Tuesday, January 27th, 2015 by
In today’s mobile-dominated world, many businesses have finally begun to understand the importance of tracking phone calls, as well as which sources are driving these calls into their organization. Recent studies and statistics (such as the fact that 6% to 8% of mobile users are more likely to click on PPC ads that contain phone numbers; or the fact that inbound calls are worth 500% to 1000% more in revenue […]

A Few Reasons Why Voice is Vital to Your Call Analytics

Tuesday, January 20th, 2015 by
If your business drives a lot of phone leads, it’s likely you’ve wondered what exactly happens on the calls and how it impacts your business. The more inbound calls you get, the more opportunity you have to drive sales and revenue, and the more valuable these calls become. But what happens when they don’t convert, and you have no insight into why? How do you know if your customers are […]

12 Stats That Prove Mobile is Making Voice More Important Than Ever

Monday, January 19th, 2015 by
The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Smartphones have helped to reestablish phone calls as the most effective channel for generating leads and revenue. The rise of mobile sets up an enormous opportunity for marketers, and the best way to take advantage of it is by having a voice automation solution to help you capture and optimize all of […]

Don’t Be Fooled by These 3 Content Marketing Myths

Friday, January 16th, 2015 by
While there are numerous examples of quality content, and no shortage of experts in content marketing with insights to share, there’s also a lot of bad advice floating around out there on what qualifies as good content strategy. We want to make sure you don’t listen to that bad advice, so here are a few mistakes to avoid when it comes to your content production. Content Must Go Viral in […]

12 Ways to Get Your Sales Team’s Phones Ringing

Thursday, January 15th, 2015 by
Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. But all the numbers show that while digital is as hot as ever, mobile is the channel where marketers can’t afford to be behind the times. After all, mobile search is expected to surpass desktop search this very year, and 56% of mobile searches trigger a phone call to a business […]

The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps

Wednesday, January 14th, 2015 by
The holidays are behind us and 2015 is here! Budgets have been trimmed, plans are in place, and event season is in full swing! With over 1,600 trade shows and conventions taking place each year in North America, it can be difficult to determine which shows to attend. Trade shows and conventions offer businesses a unique opportunity to generate leads, meet new customers, and build relations with existing accounts. To […]

Automatically Capture Data on Every Inbound and Outbound Call in Your CRM Platform

Tuesday, January 13th, 2015 by
Automation has taken many steps towards reducing the overwhelming amount of data that is usually entered into a CRM system. Marketing automation platforms like Act-On and HubSpot are great at capturing when a prospect interacts with your brand presence. Email automation providers, such as Yesware, can automatically save each email to Salesforce ensuring that no emails are lost. The more things that can be automatically logged in your CRM, the […]

5 Ways to Reboot Your Content Strategy in 2015

Monday, January 12th, 2015 by
2015 is a new year, which means content marketers have the opportunity to start fresh with their content strategies. In fact, 50% of marketers say they have a content strategy but it is not documented, and as we create more content this year (69% are doing so), there’s no better time to refresh our strategies. Below are 5 ways marketers can reboot their content strategy in 2015. Hint: an overarching […]

3 Stats You Need to Know to Provide Stellar Customer Service

Thursday, January 8th, 2015 by
Recently we created an infographic that illustrated the increasing frustration of customers across all industries with the level of customer service they receive. We’ll include the infographic below, but we wanted to highlight three stats that matter for businesses of all kinds to help guide you in your quest to stellar customer service. 71% of visitors expect help within 5 minutes when making a purchase online. Yes, it’s true: speed […]

5 Best Practices for Infusing Your Business with a Mobile-First Mentality

Wednesday, January 7th, 2015 by
Your business thrives off people searching and finding your business online. You know it, we know it, and our customers know it because they’re the ones perpetuating this behavior in an increasingly digital age. Our customers now have constant access to information: 91% of people have their mobile devices within arm’s reach 24/7 (Nielsen). More and more businesses are recognizing the need to incorporate a mobile strategy in their marketing […]
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