Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Tracking Posts

9 Stats That Will Change Your Mind About Email Marketing

Thursday, August 28th, 2014 by
Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is still the preferred channel for generating high-value leads (State of Marketing Measurement Survey Report 2014). Email marketing isn’t going anywhere, and here’s why: Worldwide, there were 3.6 billion email accounts in 2013. By 2016, that number will reach 4.3 billion […]

One Tool for Better Data: How Clickstream Reporting Improves Your Marketing

Wednesday, August 27th, 2014 by
As more and more businesses realize the power of phone calls when it comes to lead generation, they’re also scrambling to find ways to better track the activity of the leads that come in. The rise of clicks and calls on mobile devices is one driving factor that is causing marketers to look about them for tools that can help track that activity. Customers’ trajectories have changed: they are researching […]

Marketing Challenges Faced by Agencies and How to Solve Them with VBMA

Wednesday, August 20th, 2014 by
Proving your value to clients always is at the top of the list for marketing agencies, and there are many powerful tools for tracking your lead generation efforts. Tools like Google’s Universal Analytics are great for tracking web leads, or Salesforce’s CRM platform that can track how these leads progress through the sales funnel, and lastly, optimization platforms like Optimizely that can help you drive more leads from your website. […]

Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!

Tuesday, August 19th, 2014 by
Every year, the Illinois Technology Association hosts their annual CityLIGHTS Awards, celebrating the brightest in Chicago tech. The goal is to connect technology executives, entrepreneurs, corporate executives, and investors while also highlighting the technology and milestones of the last year. There are multiple categories in which winners can be honored, including the Outstanding Technology Development Award, presented to the company or organization that utilizes or developed a technology tool, process […]

Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool

Monday, August 18th, 2014 by
Today Google announced Website Call Conversions a new tool that will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Previously Google only tracked web form conversions and calls that came directly from mobile search ads. Having a company like Google provide this service further validates what our thousands of active customers […]

Why Your Business Should Be Customer Obsessed

Monday, August 18th, 2014 by
It’s a crazy time to be a marketer. Like any field, things change quickly with the introduction of new data and technology, but that’s what makes being in marketing so exciting right now: data and technology are at the center of many of the changes taking place, and as marketers we’re always running to stay abreast of them. But in the swell of new trends, there is one thing we […]

3 Ways Keyword Spotting Can Improve Marketing, Sales, and Support

Monday, August 11th, 2014 by
Marketing, sales, and support have different objectives, but when it comes to the greater purpose of improving the business as a whole, they have a lot in common. Each organization generally has its own ways of improving its quality, but one tool that all three can count on for doing their jobs better is keyword spotting, a means of analyzing and scoring calls based on specific metrics. Here are three […]

Dawn of the Planet of the Smartphones

Thursday, August 7th, 2014 by
Smartphones may not be a threat to the human race like an army of genetically evolved apes, but they are certainly taking over the world just as quickly. With a growing global presence of 1.75 billion smartphones (eMarketer report, January 2014), it is impossible to ignore the opportunity that this growing mobile audience provides to the marketer. Don’t Fight It Embrace the change that comes with the surge of smartphones. […]

5 Content Marketing Strategies You Should Implement Today

Wednesday, August 6th, 2014 by
Content is the thing that every marketing organization knows they should be doing but aren’t always sure if they’re doing right. Chances are, if you’re aware of the power of content marketing at all, then you’re headed down the right track. But here are 5 content marketing strategies you should start implementing right away if you want the full benefit of what content marketing can offer. Combine Content with SEO […]

Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing

Wednesday, July 30th, 2014 by
Inbound phone calls drive business. They are the leads sales teams want most, and marketing teams and agencies most need to generate. But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. You need insight into what marketing sources and web pages are generating inbound calls – and which aren’t – and whether those calls are leading to quality conversations with sales […]

Why Keyword-Level Call Tracking?

Tuesday, July 29th, 2014 by
Keyword-level call tracking. You’ve heard it, you basically know what it means, but why is it such a big deal? Well, according to a recent Hanapin Marketing report 83% of marketing professionals are optimistic about their paid search campaigns, and 72% plan to spend more on PPC bids than they did in 2013. In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google […]

5 Reasons SMBs Should Be Tracking Marketing Spend

Monday, July 21st, 2014 by
SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. You can reach target audiences Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads […]
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