Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Tracking Posts

3 Ways Marketing Automation Is Good for Your Business

Monday, September 15th, 2014 by
At this point, most marketers have heard the term “marketing automation” and the way it can positively impact businesses. But in case you’ve only overheard the benefits, here are three of the most basic ways that marketing automation adds something good to your business. Marketing Automation Fuels Growth Anyone running a company knows how there is always something that needs to be done, especially when you’re trying to grow your […]

Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI

Wednesday, September 10th, 2014 by
Lead scoring has become an integral part of lead generation today, especially for larger businesses that generate hundreds of leads each day. When done well, lead scoring enables sales teams to become more productive by focusing on those prospects most likely to purchase. It can also help guide marketing in the creation of campaigns that deliver more high-quality leads. And for agencies contracted to drive leads to enterprise clients, lead […]

How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers

Tuesday, September 9th, 2014 by
As consumers, we love media. And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms. That’s over half of our day exposed to media in one form or another! A recent […]

Guest Post: Are You Maximizing Call Tracking Potential?

Thursday, September 4th, 2014 by
The following guest post was authored by Jillian Zacchia, Content Generation Specialist at Acquisio. With the death of the flip phone and the massive smartphone takeover, users began to shift away from desktop search in favor of a more practical and local search solution – mobile. Since then, mobile search ad spend has increased, year after year, as marketers hope to turn the hoard of mobile users and searchers into […]

9 Stats That Will Change Your Mind About Email Marketing

Thursday, August 28th, 2014 by
Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is still the preferred channel for generating high-value leads (State of Marketing Measurement Survey Report 2014). Email marketing isn’t going anywhere, and here’s why: Worldwide, there were 3.6 billion email accounts in 2013. By 2016, that number will reach 4.3 billion […]

One Tool for Better Data: How Clickstream Reporting Improves Your Marketing

Wednesday, August 27th, 2014 by
As more and more businesses realize the power of phone calls when it comes to lead generation, they’re also scrambling to find ways to better track the activity of the leads that come in. The rise of clicks and calls on mobile devices is one driving factor that is causing marketers to look about them for tools that can help track that activity. Customers’ trajectories have changed: they are researching […]

Marketing Challenges Faced by Agencies and How to Solve Them with VBMA

Wednesday, August 20th, 2014 by
Proving your value to clients always is at the top of the list for marketing agencies, and there are many powerful tools for tracking your lead generation efforts. Tools like Google’s Universal Analytics are great for tracking web leads, or Salesforce’s CRM platform that can track how these leads progress through the sales funnel, and lastly, optimization platforms like Optimizely that can help you drive more leads from your website. […]

Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!

Tuesday, August 19th, 2014 by
Every year, the Illinois Technology Association hosts their annual CityLIGHTS Awards, celebrating the brightest in Chicago tech. The goal is to connect technology executives, entrepreneurs, corporate executives, and investors while also highlighting the technology and milestones of the last year. There are multiple categories in which winners can be honored, including the Outstanding Technology Development Award, presented to the company or organization that utilizes or developed a technology tool, process […]

Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool

Monday, August 18th, 2014 by
Today Google announced Website Call Conversions a new tool that will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Previously Google only tracked web form conversions and calls that came directly from mobile search ads. Having a company like Google provide this service further validates what our thousands of active customers […]

Why Your Business Should Be Customer Obsessed

Monday, August 18th, 2014 by
It’s a crazy time to be a marketer. Like any field, things change quickly with the introduction of new data and technology, but that’s what makes being in marketing so exciting right now: data and technology are at the center of many of the changes taking place, and as marketers we’re always running to stay abreast of them. But in the swell of new trends, there is one thing we […]

3 Ways Keyword Spotting Can Improve Marketing, Sales, and Support

Monday, August 11th, 2014 by
Marketing, sales, and support have different objectives, but when it comes to the greater purpose of improving the business as a whole, they have a lot in common. Each organization generally has its own ways of improving its quality, but one tool that all three can count on for doing their jobs better is keyword spotting, a means of analyzing and scoring calls based on specific metrics. Here are three […]

Dawn of the Planet of the Smartphones

Thursday, August 7th, 2014 by
Smartphones may not be a threat to the human race like an army of genetically evolved apes, but they are certainly taking over the world just as quickly. With a growing global presence of 1.75 billion smartphones (eMarketer report, January 2014), it is impossible to ignore the opportunity that this growing mobile audience provides to the marketer. Don’t Fight It Embrace the change that comes with the surge of smartphones. […]
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