Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Tracking Posts

Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing

Wednesday, July 30th, 2014 by
Inbound phone calls drive business. They are the leads sales teams want most, and marketing teams and agencies most need to generate. But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. You need insight into what marketing sources and web pages are generating inbound calls – and which aren’t – and whether those calls are leading to quality conversations with sales […]

Why Keyword-Level Call Tracking?

Tuesday, July 29th, 2014 by
Keyword-level call tracking. You’ve heard it, you basically know what it means, but why is it such a big deal? Well, according to a recent Hanapin Marketing report 83% of marketing professionals are optimistic about their paid search campaigns, and 72% plan to spend more on PPC bids than they did in 2013. In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google […]

5 Reasons SMBs Should Be Tracking Marketing Spend

Monday, July 21st, 2014 by
SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. You can reach target audiences Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads […]

Don’t Make Marketing Decisions Based on Bad Data

Friday, July 18th, 2014 by
Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Marketing automation provide tools that allow you to track and control a lot of your marketing activities, all from one portal. When used properly, marketing automation platforms like Marketo, Hubspot, Eloqua, and Ifbyphone can give powerful insight into your marketing universe. Get the Most Out of Your Marketing […]

5 Awkward Phone Conversations That Could Have Been Avoided With VBMA

Tuesday, July 15th, 2014 by
Everyone has had at least one awkward phone conversation that makes them wish they could turn their phone into a device that would teleport them into another galaxy, and business calls are no exception. Some conversations are just plain awkward and cannot be avoided, but here are a few ways you can use voice-based marketing automation (VBMA) to make them less painful. Awkward Conversation: The Collection Call Whether you’re a […]

7 Sales Stats That Will Change How You Sell

Monday, July 7th, 2014 by
Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one. Sometimes we get comfortable in the way that we do our jobs, and it’s not always efficient or effective when it comes to making a sale. Here are 7 things you and your sales team might be doing that aren’t […]

Get a Leg Up On Local Search with Call Tracking

Wednesday, July 2nd, 2014 by
So, you want to start marketing to a local audience via search. That should mean the campaign strategies are simpler than those used for a larger, national initiative, right? Marketers focused on local search will tell you that between regular product updates, changes to search engine algorithms, the constant changes in PPC bidding, and the increasing number of mobile devices in use, it is hard to stay ahead of the […]

Future Trends in Content Marketing

Friday, June 27th, 2014 by
Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. According to the Content Marketing Institute and MarketingProfs: 92% of marketers use content marketing 58% of B2B marketers and 60% of B2C marketers will increase content marketing […]

How Healthcare Providers Can Grow Their Medical Practice

Wednesday, June 25th, 2014 by
One of the most common kinds of phone calls we receive on a daily basis is from healthcare providers. Many of them want to find a way to communicate better with patients, but some of them are grappling with another side of running an office: generating leads. Yes, healthcare providers need to grow their practice just like any other business, so we thought we’d put together some tips for how […]

Smartphones Are Transforming the Way Marketers Generate and Manage Leads

Monday, June 23rd, 2014 by
Everyone today has a smartphone. And it’s forcing a shift in lead generation similar to what marketers experienced the last two decades with the Internet. The Internet forced marketers to go digital, using new online strategies (email, banners, and PPC ads) in conjunction with traditional offline advertising (TV, radio, direct mail, and print) to drive prospects to a web address to fill out a form or make a purchase. As […]

4 Times You’re Going to Wish You Had a Phone Number on Your Website

Thursday, June 19th, 2014 by
For some reason, some businesses tend to act like they’ve committed some great feat of business strategy when they manage to avoid phone calls from their customers. “We have a contact us box!” some will squawk. “We handle customer inquiries on social media!” others will brag. But the fact of the matter is, whether you like it or not and whether or not it’s convenient, customers are going to call […]

5 Quick Tips for Content Marketing Wins

Wednesday, June 18th, 2014 by
According to the Content Marketing Institute, 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content.  The vast majority of companies are developing content marketing plans each year that include benchmarks, performance analytics and ROI reporting to see how the brand compares to its competitors. With marketing budgets on the rise, companies must constantly be innovating their tactics and deploying the right strategies to stay […]
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