Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Tracking Posts

3 Things You Must Understand About Mobile Marketing Today

Tuesday, February 24th, 2015 by
We recently wrote about digital ad benchmarks and what they reveal about mobile vs. desktop conversions. There’s a lot to keep up with in regards to mobile in a marketing landscape changing as quickly as this one, but businesses who are seeing the most success in their embrace of mobile marketing understand these 3 things, and if you don’t want to get left in the dust, you must also. #1) […]

Tracking Mobile Call Conversions from Google Call Extensions

Thursday, February 19th, 2015 by
With the growth of mobile website traffic and the explosion of smartphone adoption worldwide, it’s more important than ever to understand the behavior mobile users exhibit when engaging with your business. And when searching on a mobile device, consumers often prefer to connect with a company by calling rather than filling out a web form. As a result, the number of phone calls stemming from mobile search is exploding. So […]

Let’s Get Personal: Customizing the Call Experience for the Consumer

Wednesday, February 18th, 2015 by
Marketing has become extremely personal. Through vast amounts of data collection, marketers are able to tailor more interactions around the specific consumer. Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. And the best part about personalization? Consumers love it. 74% of online consumers get frustrated […]

3 Avenues to Content Segmentation Success

Monday, February 16th, 2015 by
We recently highlighted content curation as one of five ways you can reboot your content strategy this year. I’m back to dig a little deeper and demonstrate why it’s important to segment your content as part of your curation strategy. Segmentation not only helps you get a better idea of how to repurpose content, but also how you can use different voices within your organization to reach different audiences. “Flagship” […]

Make Your Landing Pages Work Smarter For Your Business

Thursday, February 12th, 2015 by
Here’s a scenario: You’ve been using landing pages for quite some time and they’ve been a good source of gathering contact information from leads or for driving traffic to your main site. And it’s often more relevant and effective than sending potential customers to your homepage. But what remains elusive is a deeper understanding of the behavior and path those visitors took through your site. What businesses need are tools […]

Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers

Friday, February 6th, 2015 by
It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this year local mobile search will outpace desktop searches for the first time ever (eMarketer). In order to truly wield the awesome power that mobile advertising has to offer, an understanding of consumer actions and behavior is absolutely necessary. A recent report on Q4 2014 online advertising by Marin Software helps […]

5 Reasons to Be Aware of Native Advertising

Thursday, February 5th, 2015 by
Native is a term we’ve been hearing more and more in the marketing world over the past couple of years. In reality it’s nothing new to us, but rather goes by yet another new name. Call it sponsored content, advertorial, contextual advertising, or simply a subset of content marketing. Whichever name you choose to apply, it represents the opportunity for marketers to interact with consumers in a more personalized and […]

Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation

Wednesday, February 4th, 2015 by
As a modern marketer, you probably deal with a variety of campaigns and strategies in your day-to-day: email marketing, social media, display, lead gen, and more. You’re accountable to your boss (who might also be the CEO), but you’re also accountable to sales and even customer support. You’re always juggling the need to prove ROI, align with sales, and prove to your customers that your service is great. Sound familiar? […]

Measuring the Impact of Your Email Nurture Campaigns

Monday, February 2nd, 2015 by
B2B marketers are responsible for pushing as many qualified leads to sales as possible. Marketing that focuses on demand generation may create a high number of new leads, but that doesn’t necessarily mean they will convert into customers. The B2B buying process has evolved into the “customer journey,” and your marketing needs to reflect that. Most of the time, one phone call or email won’t drive an immediate conversion. Prospects […]

2015 Will Be the Year of Turning Big Data into Actionable Insights

Friday, January 30th, 2015 by
We are living in the era of Big Data. The amount of data being collected has been growing exponentially, with no sign of slowing down anytime soon. It is predicted that in 2015, worldwide spending on Big Data-related software, hardware, and services will grow to $125 billion (IDC). Big Data provides a treasure trove of possibilities for marketers, but we have spent so much time fine-tuning our data collection that […]

Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns

Wednesday, January 28th, 2015 by
How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”? One too many, I’m sure. Radio, print, social media, TV, PPC, SEO, email, mobile – these are just a few of the channels agencies use to drive leads for their clients. So it’s critical to get credit for every lead you generate. Marketing agencies understand lead attribution […]

The Top 5 Questions Sales People Get About Call Tracking

Tuesday, January 27th, 2015 by
In today’s mobile-dominated world, many businesses have finally begun to understand the importance of tracking phone calls, as well as which sources are driving these calls into their organization. Recent studies and statistics (such as the fact that 6% to 8% of mobile users are more likely to click on PPC ads that contain phone numbers; or the fact that inbound calls are worth 500% to 1000% more in revenue […]
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