Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Tracking Posts

The 3 Main Reasons Customers Love Click-to-Calls (and Why You Should Too)

Tuesday, November 25th, 2014 by
Mobile click-to-call is getting a lot of attention lately. Since Google published its study on the role of the click-to-call in the path to purchase, marketers everywhere are finally having the epiphany: “Calls are important, and customers want to call. Wow!” (And marketers can’t afford to ignore call conversions: 25% of searches take place on mobile devices in 2013 – with mobile search expected to surpass desktop search in 2015 […]

As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices

Monday, November 24th, 2014 by
Looks like it’s time to get some new hiking boots because mobile is climbing yet again! 2014 marked the first time that mobile surpassed desktop Internet usage, and we’re now witnessing a new way it continues to grow: in conversions. People are spending more time with the Internet on their smartphones than ever before: 34 hours per month vs. only 27 hours on their desktop computers (Nielsen). A recent report […]

Top 8 Reasons You Need to Include Call Analytics in Your Reporting

Friday, November 21st, 2014 by
Marketing is all about the numbers: everything needs to be quantifiable. Today’s CMOs are fighting harder than ever to prove their worth, and are doing so by showing how marketing campaigns are translating into revenue. This means that every lead needs to be accounted for and the sources of the highest-quality leads should receive more of the budget. Knowing where your best leads come from creates an enormous advantage for […]

4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday

Wednesday, November 19th, 2014 by
Everyone knows that Black Friday is one of the biggest shopping days of the year, and e-commerce and retail marketers plan all year long to get ready for the influx of shoppers, hoping to maximize profits. But with all the flurry around Black Friday, Cyber Monday often slips through the cracks. Cyber Monday has become an extremely popular digital alternative for shoppers who are ready to begin their holiday shopping […]

Infographic: How Smartphones Have Transformed Retail

Thursday, November 13th, 2014 by
There’s no denying it: we’re living in a mobile era. But how have smartphones changed the way we shop? According to the stats in our brand new infographic, smartphones erase the line between online and offline, connecting customers to businesses in ways that mean exciting things for a future of mobile-friendly commerce. Check out the infographic below, and if you want more stats, be sure to download the accompanying info-packed […]

Optimize Your Email Performance with A/B Testing

Wednesday, November 12th, 2014 by
Most marketers are accustomed to the ritual of the A/B test. So much of today’s marketing is driven by data that there’s almost nothing that goes untested. And why wouldn’t you A/B test everything? A lot of marketing technologies these days have A/B test functionality built right into the software. This makes it easy to A/B test most marketing channels, and there are other great A/B test tools out there […]

What Defines a Qualified Phone Lead and Where Should It Go?

Tuesday, November 11th, 2014 by
Studies show that phone calls are the most valuable type of lead, converting to revenue far more frequently than web and other leads. And it makes sense: inbound phone leads tend to come from people further along in the buying process. They have specific questions they need answered to make their decision and engaging with the right sales rep right away can make or break the sale. But at the […]

It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold

Monday, November 10th, 2014 by
The weather here in Chicago has definitely taken a turn for the worse. But just because it’s getting cold outside doesn’t mean you should let your leads go cold. You know how it is: lead databases often get bogged down by countless leads that have seemingly been there since the beginning of time. These leads get the occasional newsletter or company update, but for the most part do not engage […]

The Dangers of Optimizing Mobile Display Ad Campaigns by Click-Through Rate

Thursday, November 6th, 2014 by
Click-through rate (CTR) remains the most common metric being used today for measuring digital advertising. However as mobile advertising continues to grow, marketers need to beware that they aren’t optimizing campaigns for the wrong metric. In a recent study, xAd analyzed 80 mobile campaigns in order to determine what the best measures of mobile campaign performance are. The results were powerful, reminding us that mobile is not the same platform […]

Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged

Tuesday, November 4th, 2014 by
Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are grouped into two categories: engagement and deliverability. Engagement metrics include open rates and click rates. These define whether a member of your email list is interacting with your mailing or ignoring […]

Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It

Wednesday, October 29th, 2014 by
Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $68 billion annually on ads to generate those sought-after calls. Yet marketers are now also finding that creating effective campaigns and web content that drive high volumes of phone leads may not be enough […]

Boo! Stop Scaring Your Customers Away with Bad Customer Service

Monday, October 27th, 2014 by
This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business. The last thing you want to do is scare your customers, no matter what time of the year it is, but the unfortunate truth is that many of us are doing things that are giving our customers nightmares and scaring them […]
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