Call Tracking Captures Over 2x More PPC Landing Page Conversions

One of Ifbyphone’s sole purposes in life is to help businesses make better decisions when it comes to their marketing and advertising, so whenever we come across data that might help, we try to share it right away. And lo and behold, we have something to share! We recently did an analysis of our PPC landing pages, setting up an A/B test to examine conversion rates from form downloads compared [...]

IRCE 2013: Talking Call Tracking and IVR with Online Retailers and Direct Response Marketers

“I think we’re going to need a bigger booth.” Roy Schneider said something similar in Jaws in 1975 when he realized the size of the shark he was up against. When we saw the hammerhead that we “caught” for our booth at IRCE 2013, we knew exactly how he felt. But other than figuring out how to make our shark fit in our space, we had a great time at [...]

Google Universal Analytics: Benefits of Integrating Call Tracking

Many of you are eager for more insight into Google’s newly released Universal Analytics, and we are eager to provide it. Our first blog on the subject gave you the basics and introduced our Universal Analytics integration. Now we’re back to dig a little deeper into some of the truly powerful things you can do with the assistance of this new tool to extract more information about your marketing campaigns. [...]

Marketers Take a Big Risk by Using “Dirty” Call Tracking Numbers

One of the main challenges faced by many businesses is tracking responses from various sources of advertising. Whether they are advertising online or offline, the importance of gathering data from those sources—radio ads, television ads, PPC ads, mobile, print, etc.—is critical: whole marketing strategies are constructed based on this data, and it’s essential that the data isn’t skewed. But many businesses find that their marketing data is being skewed, and [...]

Phone Leads Are 3X More Likely to Become Accounts than Web Form Leads

Which of your leads are most valuable? Your answer may depend on different things, but your answer should be this: the most valuable lead is the one most likely to convert. So which leads are those? Of the leads that come into your business, which are most likely to become accounts? To find the answer, we did a bit of data analysis on our internal PPC programs over Q4 2012. [...]

The Secret Agent’s Guide to Call Tracking: 3 Tips for Marketing Success

If secret agents had marketing plans—and they don’t, because they’re secret agents—they would likely be the most effective marketing plans known to man. Why? Because spies live by these three rules, and if you follow them, your marketing campaigns can capture leads the way James Bond captures bad guys. Know your source. You should always know your source. In spyland, this means being cautious about from who you accept your [...]

Moneyball for Marketing: Why Metrics Matter

With baseball opening day right around the corner, I’ve been thinking a lot about Moneyball and how it relates to marketing. Billy Beane, general manager of the MLB team the Oakland A’s, faced a challenge many marketers can relate to: he had a smaller budget than many of his competitors, but he still needed to win. In 2002, the A’s had $41 million in salary with which to build a [...]

Firefox Puts the Nix on Third Party Cookies–What it Means for Your Call Tracking

Marketers who are targeting online users may be in for a challenge when it comes to the way they track prospects. Third party cookies have long been used to track a visitor across multiple sites, but Firefox has revealed that they’ll soon be putting the nix on that with version 22: Firefox intends to start blocking third party cookies by default; meaning that many marketers will find themselves in the [...]

Sherlock Holmes Isn’t a Stalker: Call Tracking Is Good for Customer Experience

When I was in sixth grade, caller ID became available on residential phones, and my mother didn’t like it: “What if I don’t want them to know my number?! It’s like they’re stalking me!” she would demand. But as a sixth grader, I spent a lot of time on the phone and there was no greater joy than calling my friend and having her answer the phone with “What do [...]

The Annual Ifbyphone Marketing Measurement Survey

We’re going to hit you with a number right off the bat: more than 70% of marketers are not able to deliver campaigns that measure specific results. How do we know? Because those marketers told us. Last year, we asked over 400 marketing decision makers to complete our survey, and the results were amazing. Four out of five marketing executives expect measureable campaigns…yet only 29% of marketers can deliver. So [...]

4 Tips That Will Take Your Customer Satisfaction from “Like” to “Love”

When it comes to showing your customers and prospects love, every day should be Valentine’s Day. Sometimes it’s the little things that can make a customer feel neglected, but it’s also the little things you can do to make them feel loved. When it comes to customer satisfaction, you can think back to your courting days for your strategy. How did you woo your valentine? If you need some help, [...]

10 Industry Benchmarks for Your Call Tracking Conversion Rate

Whether you’re a marketing guru who knows all about call tracking, a small business owner just beginning to implement measurement tools, or a casual techie who doesn’t know a thing about any of the above, you probably recognize the importance of benchmarking performance. When you’re studying your success, it’s critical that you understand the value of your initiatives; and often, finding an industry benchmark to compare yourself to is a [...]