Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Tracking Posts

Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey

Wednesday, December 17th, 2014 by
Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey. Highlights from the Winter 2014 release include: A completely redesigned SourceTrak interface that modernizes and simplifies call analytics Support for cross-domain/sub-domain and multi-location […]

6 Steps to Improving Your Visual Marketing, with Guy Kawasaki

Friday, December 12th, 2014 by
Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 million Twitter followers speak to his expertise on the subject, so we thought we’d round up some of his tips here, along with a few of our own. 1. Create or Curate Great Content […]

Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls

Thursday, December 11th, 2014 by
Attribution is the heart and soul of marketing analytics. Being able to determine which leads, opportunities, and revenue come from your marketing efforts is crucial. Search marketing now accounts for 49% of digital marketing budgets (MarketingProfs), and being able to prove the ROI driven by those online sources is the only way to keep that budget growing. For many marketers, web forms are the primary way to capture online leads. […]

Phone Leads: A Source of Missing ROI Data for Marketing Event Planners

Tuesday, December 9th, 2014 by
For most companies, trade shows are one of the most important marketing programs they run. Beyond being a potentially excellent source for lead generation, many companies use trade shows as an opportunity to not only meet with current customers, but also advance their brand. But as any marketing event planner knows, exhibiting at events and sponsoring programs at shows can be very expensive. According to IDC, companies spend about 19.6% […]

A Beacon for the Future of Mobile Marketing

Wednesday, December 3rd, 2014 by
Maybe you’ve already heard of beacons, but if you haven’t we’re here to get you up to speed and help navigate this new technology. Since it is estimated that the demand for beacons is going to drive a 60 million-unit market by 2019, their potential for the future of location-based marketing warrants some attention from marketers. In a very literal sense, beacons have historically served to help guide people to […]

The 5 E-Commerce Mistakes That Could Be Killing Your Sales

Tuesday, December 2nd, 2014 by
With 71% of shoppers believing that they will get a better deal online than in stores, and with mobile e-commerce up 35% compared to last year for the first quarter of 2014, it is more important than ever for businesses in all verticals to do everything they can with their online presence to ensure the best possible sales outcomes. To help, we have outlined the 5 e-commerce mistakes you might […]
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How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns

Wednesday, November 26th, 2014 by
With so many different analytics platforms being used by marketers, it’s hard to get a complete picture of your marketing results. Many marketers use different platforms for tracking SEM marketing, content marketing, events, social, email, etc. The issue with most of these platforms is they don’t give great insight into what happens after a lead interacts with your marketing. For example, Google AdWords gives you analytics on click conversions, but […]

The 3 Main Reasons Customers Love Click-to-Calls (and Why You Should Too)

Tuesday, November 25th, 2014 by
Mobile click-to-call is getting a lot of attention lately. Since Google published its study on the role of the click-to-call in the path to purchase, marketers everywhere are finally having the epiphany: “Calls are important, and customers want to call. Wow!” (And marketers can’t afford to ignore call conversions: 25% of searches take place on mobile devices in 2013 – with mobile search expected to surpass desktop search in 2015 […]

As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices

Monday, November 24th, 2014 by
Looks like it’s time to get some new hiking boots because mobile is climbing yet again! 2014 marked the first time that mobile surpassed desktop Internet usage, and we’re now witnessing a new way it continues to grow: in conversions. People are spending more time with the Internet on their smartphones than ever before: 34 hours per month vs. only 27 hours on their desktop computers (Nielsen). A recent report […]

Top 8 Reasons You Need to Include Call Analytics in Your Reporting

Friday, November 21st, 2014 by
Marketing is all about the numbers: everything needs to be quantifiable. Today’s CMOs are fighting harder than ever to prove their worth, and are doing so by showing how marketing campaigns are translating into revenue. This means that every lead needs to be accounted for and the sources of the highest-quality leads should receive more of the budget. Knowing where your best leads come from creates an enormous advantage for […]

4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday

Wednesday, November 19th, 2014 by
Everyone knows that Black Friday is one of the biggest shopping days of the year, and e-commerce and retail marketers plan all year long to get ready for the influx of shoppers, hoping to maximize profits. But with all the flurry around Black Friday, Cyber Monday often slips through the cracks. Cyber Monday has become an extremely popular digital alternative for shoppers who are ready to begin their holiday shopping […]

Infographic: How Smartphones Have Transformed Retail

Thursday, November 13th, 2014 by
There’s no denying it: we’re living in a mobile era. But how have smartphones changed the way we shop? According to the stats in our brand new infographic, smartphones erase the line between online and offline, connecting customers to businesses in ways that mean exciting things for a future of mobile-friendly commerce. Check out the infographic below, and if you want more stats, be sure to download the accompanying info-packed […]
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