Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Tracking Posts

Help Me Help You: 4 Solutions to Strengthen the Franchisor/Franchisee Relationship

Thursday, April 24th, 2014 by
A franchisor seeks out franchisees to increase market share. A franchisee wants to participate in the economic growth and learn from industry leaders. The two work harmoniously together to achieve a mutual goal of generating revenue. Match made in heaven! Seems simple enough, right? Wrong. The relationship between the two is far more complex and must be continually nurtured to ensure both parties gain from working together. Franchisors and franchisees […]

In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking

Thursday, April 10th, 2014 by
Fact: The number of smartphone users worldwide will total 1.75 billion this year, while mobile phone penetration is expected to increase from 61.1% in 2013 to 69.4% of the global population in 2017, eMarketer predicts. With more consumers using smartphones and tablets, there will be an increased number of mobile searchers for businesses and information on products or services. It is imperative for companies to leverage the rise of mobile […]

Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!

Monday, March 3rd, 2014 by
Do you ever feel like dark forces are working against your marketing campaigns, creating gaping holes in analytics reports that complicate ROI figures? Have no fear! A few marketing superheroes are here to explain how their technologies can increase campaign efficiency and performance without placing a financial or IT burden on users. Our set of amazing marketing vigilantes work well on their own but offer an even bigger blow to […]

How to Make Your Case for Call Tracking Software

Tuesday, February 18th, 2014 by
You know you’re a marketer if there are a hundred tasks on your plate every day and no time for lunch (hence the candy stash in your bottom desk drawer). When making decisions, there will be challenges and often resistance from stakeholders, especially when you’re considering implementing a new marketing technology like call tracking. It’s understandable, people get busy, distracted, or maybe they don’t see the immediate benefit of the […]

The Mobile Revolution Is Leading Marketers to Evaluate Call Tracking Software

Wednesday, February 12th, 2014 by
If you’ve kept up with the marketing trends for 2014, it probably seems like every marketer is talking about mobile. In fact, they’re talking about mobile on their mobile device (probably while playing Candy Crush). That’s because the move to mobile is having a huge impact on lead generation. There were 30 billion inbound sales calls made to businesses in the US alone last year, and thanks in part to […]

Lessons from the Super Bowl on How to Dominate the Playing Field with Call Tracking

Wednesday, January 29th, 2014 by
It’s that time of year again! Super Bowl Sunday! And as marketers we couldn’t be more excited. Not for the game, mind you, but for the ads! That’s where the most competitive battle really takes place, with businesses spending millions on a single ad they hope will drive awareness and jumpstart sales. Most companies, however, don’t have millions to spend on one 30-second ad spot. Instead, we try to squeeze […]

Call Tracking for Outdoor Advertising: A Marketer’s Best Friend

Friday, January 10th, 2014 by
Most marketing chatter of late has focused on the importance and growth of digital and mobile advertising. But one marketing channel that still gets results (though very little press) is outdoor advertising (or out-of-home advertising). With more than 100 different formats ranging from billboards to park benches to busses and trains to reach to consumers while they are outside their homes and on the go, outdoor advertising is no minor […]

Call Tracking Captures Over 2x More PPC Landing Page Conversions

Monday, June 10th, 2013 by
One of Ifbyphone’s sole purposes in life is to help businesses make better decisions when it comes to their marketing and advertising, so whenever we come across data that might help, we try to share it right away. And lo and behold, we have something to share! We recently did an analysis of our PPC landing pages, setting up an A/B test to examine conversion rates from form downloads compared […]

IRCE 2013: Talking Call Tracking and IVR with Online Retailers and Direct Response Marketers

Thursday, June 6th, 2013 by
“I think we’re going to need a bigger booth.” Roy Schneider said something similar in Jaws in 1975 when he realized the size of the shark he was up against. When we saw the hammerhead that we “caught” for our booth at IRCE 2013, we knew exactly how he felt. But other than figuring out how to make our shark fit in our space, we had a great time at […]

Marketers Take a Big Risk by Using “Dirty” Call Tracking Numbers

Thursday, April 18th, 2013 by
One of the main challenges faced by many businesses is tracking responses from various sources of advertising. Whether they are advertising online or offline, the importance of gathering data from those sources—radio ads, television ads, PPC ads, mobile, print, etc.—is critical: whole marketing strategies are constructed based on this data, and it’s essential that the data isn’t skewed. But many businesses find that their marketing data is being skewed, and […]

Phone Leads Are 3X More Likely to Become Accounts than Web Form Leads

Tuesday, April 9th, 2013 by
Which of your leads are most valuable? Your answer may depend on different things, but your answer should be this: the most valuable lead is the one most likely to convert. So which leads are those? Of the leads that come into your business, which are most likely to become accounts? To find the answer, we did a bit of data analysis on our internal PPC programs over Q4 2012. […]

Firefox Puts the Nix on Third Party Cookies–What it Means for Your Call Tracking

Monday, March 18th, 2013 by
Marketers who are targeting online users may be in for a challenge when it comes to the way they track prospects. Third party cookies have long been used to track a visitor across multiple sites, but Firefox has revealed that they’ll soon be putting the nix on that with version 22: Firefox intends to start blocking third party cookies by default; meaning that many marketers will find themselves in the […]
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