Voice-Based Marketing Automation Blog
Archive for Call Tracking Posts
Avinash Kaushik, in a session about "Nonline Driven Analytics" at the "think with Google" summit, recently said, "When people come to your website using different strategies, you can show them a different phone number to actually track if people are taking the call to action that you desire. Quantify the value of those calls to action because that is where promotions come from.
At Ifbyphone, we eat our own dog food. We use our own products not just so that we can test, tweak, and improve them for you, but because they actually save us time and money while enabling us to provide you with better customer service.
Given all of the web analytics tools out there, tracking online conversions is relatively easy. The big challenge for marketers is tracking offline conversions like phone calls. Since most businesses still rely on phone calls, not web form submissions, this is a critical piece of online marketing.
Here Are 7 Phone Call Tracking Tools To Add To Your Online Marketing Arsenal
We spent this week speaking with hundreds of advertising and marketing professionals at AdTech Chicago. What were most companies interested in doing? Being able to buy unique phone numbers, customize the call routing, and track the volume of calls to each number, all instantly.
Many people come to our website looking for answers and best practices about how to track phone calls. For example, here are some common questions we receive about phone call tracking:
Ifbyphone provides a powerful suite of call tracking tools for SEM (Search Engine Marketing). Yesterday, we announced that ClickFuel, a leader in Search Engine Marketing, chose our platform for their client's SEM call tracking needs.
A big challenge in online marketing is how to track offline conversions. These days, web analytics tools make it very easy to measure the exact effectiveness of your website, but not everyone's call-to-action is a click. If you're in a service oriented business, there is a good chance you're hoping visitors to your website will call you.
A hot topic lately has been how to track and analyze traffic from social media, and more specifically from Twitter. I want to address how to track phone calls, or phone leads, your business receives by using Twitter, or any other social media tool. As you go down the list, each example gets a little more interesting.
Marketing dollars are very scarce in today’s economy and businesses need to therefore know which advertising campaigns are working and which are failing. Possessing this information will enable companies to efficiently prioritize their marketing budget and spend money on ads that will be seen by their true target market. How can a company track this information?
Apparently Google decided to stop offering, and eventually turn-off, phone call tracking numbers. I just received the following email from Google stating:
In a recent post, best-selling author and business guru Tim Ferriss ("The 4-Hour Work Week") advises startups to return to basics to achieve consistent -- and growing -- profitability.