Boost landing page conversion rates with our new partner: Unbounce

Want to fill your sales pipeline with more leads? Of course, everyone does! Let us help by introducing you to Unbounce, the fastest and most powerful D.I.Y. landing page platform service for marketers.

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Get a sneak peek at the newest version of SourceTrak

We’re just days away from launching the updated, enhanced version of SourceTrak! The official launch isn’t until late night, Wednesday the 14th, but we like you so much we decided to give you an advance preview of the update—which includes a sharp-looking new interface and enhanced, one-click controls.

 

[Get a glimpse of the next version of SourceTrak]

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8 Free Conversion Optimization Resources

Conversion optimization is one of the most efficient ways to increase lead flow and online sales, and at Ifbyphone we regularly help marketers measure conversion rates where the call-to-action is a phone call.

Top 6 Ways to Optimize Your Advertising Spend

It's a new year and as the page is turned on 2010 many businesses are facing the prospect of a new marketing budget. While some companies will be forced to adapt to the reduced availability of funds, it's more important than ever--for all businesses--that the money being spent on advertising is the most effective it can be. Optimizing your advertising spend isn't just about spending less money on advertising: it's about making better use of the money you do spend. With that in mind, here are 6 ways to optimize your advertising spend.

5 Ways To Measure Response Rates

With advertising budgets being slashed across the nation, it is more important than ever to know which of your marketing efforts actually work. What leads to clicks, calls, and--ultimately--sales? Here are 5 ways to measure the response rate of your marketing:

The Most Influential Call Tracking Bloggers

The buzz around Call Tracking is continuing to grow within the online marketing world and across the search engine marketing blogosphere. While market demand and technological innovations have played a critical role in this growth, the following bloggers have all made significant contributions to educating the marketplace about the existence and importance of Call Tracking software. 

Call Tracking – 10 Benefits of Measuring “Call Us” Ads

Wondering how to more effectively measure response rates to your advertisements? Here are 10 Benefits of using unique Call Tracking numbers for each of your advertisements.

1. Show Me The Money

Demonstrate ROI for your campaigns by using unique Call Tracking Numbers to measure which ads generate a profitable response rate. If you're buying ad space, consider using your data to negotiate better rates.

2. Make Faster Decisions

How To Measure the ROI of Social Media

Everyone is doing social media. This is new. While businesses may have been willing to experiment with this platform because of its low start-up cost, the question will soon arise how social media is actually making a difference for their company. Because even with the low barrier to participation, social media is not free, even if that Twitter account is. You need to devote significant human resources--whether this means dedicating the time of someone on staff or adding someone new--to do a good job.

7 Ways To Measure Marketing Results & Decrease Costs

Gone are the days in which a company's marketing strategy consisted of a plan no more sophisticated than placing an ad in The New York Times, closing your eyes, and hoping for the best. There's a reason why Mad Men is set this season in 1965. While the goals of marketing haven't necessarily changed since Don Draper's day, the methods and procedures have improved dramatically in the last 35 years. You can now measure the effectiveness of your marketing with great precision, shifting resources to the initiatives that actually work and eliminating the unsuccessful ones.

Best Call Tracking Software For Web Analytics

Google Analytics Evangelist Avinash Kaushik wrote a fantastic blog post yesterday Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! in which he recommended a variety of tools for online marketing professionals, including Ifbyphone for multi-channel Call Tracking.

10 Questions To Ask Call Tracking Vendors

With recent data indicating that as many as 43% of search related conversions occur over the telephone, it's no surprise that marketers are considering adding Call Tracking software to their web analytics suite. As you consider different vendors, here are 10 questions we recommend asking each Call Tracking vendor:

Step-By-Step Call Tracking Guide

Here's an 11 slide guide to setting up Call Tracking for your online marketing campaign. This will work for tracking phone calls from PPC, SEO, or even social media. Once you view the overview, feel free to give us a call if you have more questions about how to track phone calls.