Marketing pioneer John Wannamaker once said, “Half the money I spend on advertising is wasted… The trouble is, I don’t know which half.” Still today, most marketers don’t know which of their advertising channels are most effective. Investment in online has increased due to an improved ability to track success, yet offline channels will continue to dominate spend for the foreseeable future. We have compiled an infographic around key marketing […]
Jo Ellen Nash of Royal Shell Real Estate and Aaron Wheeler of Oakville Properties gave a great presentation at the NAR Annual Convention last weekend on high-end property marketing techniques. One of the things I love about real estate marketing is the lessons are transferrable to so many industries – automotive, B2B services, home design, home services – really anything that involves an expensive, infrequent or complex purchase. A lot […]
Looking for more information about call tracking software? Here are 20 of our favorite Call Tracking resources, from blog posts, to slide decks, to videos. SearchEngineLand Articles 10 Industry Benchmarks For Your Call Tracking Conversion Rate 18 Considerations To Determine Which Call Tracking Metrics Matter For Your Business 4 Ways PPC Goals Can Affect A Call Tracking Strategy But Wait, There’s More! 3 SEM Lessons From Infomercials & Direct Response […]
The holidays are approaching fast–is your business ready for Black Friday? Black Friday: it’s the Super Bowl of retail, the day when businesses large and small hope to hit year-end profit goals and declare shopping season victory. But with the potential for more profit comes added pressure; there are more customers to serve (and satisfy), a larger pool of employees to manage and a bigger, faster-moving inventory to handle. We’ve […]
This week Ifbyphone is heading to Anaheim, CA for the 2011 Annual REALTORS® Conference and Expo. I’m looking forward to it. Real estate is one of our top industries and “Annual” as its commonly referred to is always a fun and memorable event (this year I get to meet Tony Danza). Getting ready for the conference reminded me of another real estate event I attended last year and an interesting […]
Real estate is one of those industries where lead capture and lead response are fundamental to success. So much time, effort, and money are spent to market and sell a property. The marketing mix is also vast – street signs, flyers, newspaper ads, and online ads are just some of the pieces in the marketing mix. With all these moving parts, it is critical for a brokerage to understand just […]
Tuesday, September 13th, 2011
Want to fill your sales pipeline with more leads? Of course, everyone does! Let us help by introducing you to Unbounce, the fastest and most powerful D.I.Y. landing page platform service for marketers.
Monday, September 12th, 2011
We’re just days away from launching the updated, enhanced version of SourceTrak! The official launch isn’t until late night, Wednesday the 14th, but we like you so much we decided to give you an advance preview of the update—which includes a sharp-looking new interface and enhanced, one-click controls.
[Get a glimpse of the next version of SourceTrak]
Conversion optimization is one of the most efficient ways to increase lead flow and online sales, and at Ifbyphone we regularly help marketers measure conversion rates where the call-to-action is a phone call.
It's a new year and as the page is turned on 2010 many businesses are facing the prospect of a new marketing budget. While some companies will be forced to adapt to the reduced availability of funds, it's more important than ever--for all businesses--that the money being spent on advertising is the most effective it can be. Optimizing your advertising spend isn't just about spending less money on advertising: it's about making better use of the money you do spend. With that in mind, here are 6 ways to optimize your advertising spend.
Tuesday, December 21st, 2010
With advertising budgets being slashed across the nation, it is more important than ever to know which of your marketing efforts actually work. What leads to clicks, calls, and--ultimately--sales? Here are 5 ways to measure the response rate of your marketing:
Tuesday, November 30th, 2010
The buzz around Call Tracking is continuing to grow within the online marketing world and across the search engine marketing blogosphere. While market demand and technological innovations have played a critical role in this growth, the following bloggers have all made significant contributions to educating the marketplace about the existence and importance of Call Tracking software.