Voice-Based Marketing Automation

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How Your Employees Can Make or Break Your Business

Wednesday, July 16th, 2014 by
When business owners think about how they’re going to take their company to the next level, many factors enter into the equation: market share, revenue, product launches, and marketing, to name a few. There are a multitude of other things that you can add or change in your strategy that can impact your business—positively or negatively—but there is one that is often overlooked: employees. Customer Service: From First Impression to […]

Feature Friday: Manager Panel Filters

Friday, July 11th, 2014 by
We’re back with a new Feature Friday video! When you manage a call center, you want to know what your agents are up to. Who’s open? Who’s closed? With Ifbyphone, you can have a default mode set up upon opening your manager panel to show you agents in specific modes. You’re also able to change this filter on the fly. Check out this video to see how! Have another idea […]

Marketing and Baseball, Too Much Data?

Thursday, July 10th, 2014 by
Baseball is synonymous with numbers. In no other sport are current players compared more often statistically with those that have come before. And in baseball, everything is tracked: every pitch, swing, hit, catch, and error. But it doesn’t end there: there is tracking within the tracking. For example, not only is a pitch tracked as a ball or a strike, but the type of pitch, how fast it went, its […]

The Future of Big Data in Marketing Looks Bright

Tuesday, July 8th, 2014 by
Big Data: the term on everybody’s lips the last few years. It can be described as the latest technologies generating massive volumes of information to provide deeper insight into market activity and audience behavior. Big Data has applications in several industries, but let’s stick to its impact on sales and marketing today and in the future. Don’t Be Scared of Big Data Back in the day, Big Data’s rise coincided […]

Why Ifbyphone? The New Director of Marketing Tells His Story

Thursday, July 3rd, 2014 by
I recently joined the Ifbyphone Marketing team and have been asked the same question by former colleagues, friends, and family: “Why did you join Ifbyphone?”  The answer has been easy: Technology and Culture. I’ve had the opportunity to work across various industries and sectors in my career, including companies like FCB, Yahoo, MTV Networks, and Allscripts, and when people ask me what it was like to work there, I find […]

High Marketing IQ: Learn From Today and Optimize Tomorrow

Monday, June 30th, 2014 by
Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? If so, you are setting yourself up to commit an epic marketing mistake: making decisions without statistical evidence or support. Long gone are the days of throwing a marketing campaign out into the real world while already developing the next campaign’s messaging and appearance. […]

Techweek Chicago 2014: What Food Trucks Can Teach You About Business

Thursday, June 26th, 2014 by
Techweek Chicago has just begun at the Merchandise Mart and already the fun is in full swing. There are panels to be attended and presentations to be watched, and we at Ifbyphone will be attending as many as possible to learn as much as we can from an event focused on the entrepreneurs and visionaries that make the tech space great. But there’s also another aspect of Techweek that drew […]

Feature Friday: IVR Question Types for Better Data

Friday, June 20th, 2014 by
Getting the right data means asking the right questions. If you’re having trouble determining what questions to ask in specific scenarios, this video is for you. Follow along as we break down which IVR questions you should be using to get the right information from your callers. Have another idea for a video?  Tweet us @IfbyphoneCST today!  

Chicago Tech Community: Anyone Can Learn to Code, Part 1

Tuesday, June 17th, 2014 by
Big things are happening for the technology community in Chicago, and it’s no surprise that they’re happening at 1871. The tech hub in Merchandise Mart known for hosting events and talks by tech experts to foster Chicago talent is now home to yet another geek-friendly function, and it’s headed up by Jay Wengrow, web developer, engineer, and educator. It’s called Anyone Can Learn to Code, and when Wengrow says “anyone,” […]

Feature Friday: Agent Panel Persistence

Friday, June 6th, 2014 by
If you have agent panel screen pops enabled, then you’ll love hearing about Agent Panel Persistence in today’s Feature Friday. Ifbyphone engineers and developers have made the last 20 calls that were directed to the agent accessible via your agent panel accessible via your agent panel. And don’t worry: there’s nothing to enable in your account. Now learn more about how we actively seek out new ways to enhance the software! […]

Tech Start-Up Tips: Big-Picture Thinking with the Founder of FeedBurner

Monday, June 2nd, 2014 by
1871 in Chicago is known for being the place where digital start-ups get their start. That means hosting events with tips for burgeoning entrepreneurs, networking events, and also their monthly “Founders Stories,” at which local founders of various tech companies are invited to come and share their start-up tips and knowledge for the benefit of those who wish to follow in their footsteps. Last week, we attended Founder Stories to […]

8 Tips from BuzzFeed on Creating Shareable Content

Tuesday, May 27th, 2014 by
At Digital Megaphone’s recent Social Media Masters Summit, we had the pleasure of hearing Colleen Callinan of BuzzFeed deliver a very helpful, very informative presentation on what makes BuzzFeed’s content so shareable. Callinan offered a series of tips that every marketer should be able to use to create their own strategy of shareability, so we thought we’d pass them along to you! 1) Make Content You Would Be Proud to […]
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