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Three Important Elements of a Powerful A/B Testing Strategy

Monday, September 29th, 2014 by
Successful B2B and B2C companies throughout the world are using A/B testing to optimize marketing campaigns and increase conversions. While it may seem like an easy concept to implement, A/B testing often takes time, resources, and a well-thought out strategy in order to reveal meaningful results. A proper A/B test has two variations of a web page – the A and the B version. You drive traffic in even proportions […]

Social Media Week Chicago: How to Integrate Stats into Your Marketing

Thursday, September 25th, 2014 by
So much of what gets discussed at Social Media Week is “fun stuff”: how to engage your customers with exciting new interactive campaigns, how to use the latest technology, etc. That’s why we decided to attend an event that was a little more serious, focused on something that marketers know the importance of but often overlook: stats. We sat with Pat Kopisckie from HY Connect and Greg Kirkorsky from STATS […]

Social Media Week Chicago: Elements of Word of Mouth Marketing

Tuesday, September 23rd, 2014 by
Day 2 of Social Media Week found us on the 82nd floor of Chicago’s Willis Tower for the 2014 and Beyond: The Future of Going Social event, where Suzanne Fanning of WOMMA (Word of Mouth Marketing Association) gave us her expert outlook on what businesses of all sizes need to know about word of mouth marketing, with some excellent tips that you can use to improve your relationship with your […]

Social Media Week Chicago: Building a Tech City with Rahm Emanuel

Monday, September 22nd, 2014 by
As many of you know, today marked Day 1 of Social Media Week, the worldwide event with a presence in 24+ cities internationally, uniting to provide ideas and inspiration to make the most of our hyper-connected world. To kick off Social Media Week Chicago, we chose an event that we thought spoke to our hearts at Ifbyphone: Building the City of the Future, with Mayor Rahm Emanel and 1871 CEO […]

4 Tips from Silverpop on Creating an Incredible Customer Experience

Thursday, September 18th, 2014 by
Yesterday we attended Silverpop’s Digital Marketing University, where we returned to the college experience for a day and learned everything our Silverpop professors could teach us about marketing in the digital space in an increasingly customer-driven world. Here are four highlights from the syllabus for those of you who couldn’t join us in class. Marketing Should Own the Customer Experience Bryan Brown of Silverpop started his talk by asking the […]

Diversity and Successful Brand Vision with BET CEO Debra Lee

Friday, September 12th, 2014 by
On Wednesday, the Executives’ Club of Chicago kicked off its Women’s Leadership series by hosting CEO of BET Networks Debra Lee for a discussion on diversity and creating content that has a strong impact. Having been part of the network for 30 years, a network that hosts some of the most popular programs of the season across all adult viewers, Lee was able to offer some valuable advice to the […]

What Marketers Can Learn from Fantasy Football

Monday, September 8th, 2014 by
It’s that time of year again, when even people with the most minute interest in the NFL are participating in fantasy football leagues. From the time it first became publicly available for free on the Internet to now, fantasy football has continued to grow in popularity. With over 30 million people playing, fantasy football is turning out to be almost as important to the fans as the sport itself.  Even […]

Feature Friday: Utilizing Schedules

Friday, September 5th, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Most businesses aren’t answering phone calls live 24/7.  Weekends and evenings are usually spent […]

How Bacon Can Improve Your Marketing

Tuesday, September 2nd, 2014 by
If you’ve been paying attention, you may have noticed that bacon has taken over…well, everything. Every restaurant offers a special bacon meal, including sundaes. Liquor stores sell bacon-infused vodka. Bacon-flavored bubble gum exists. Bacon-scented air fresheners, too. (Yes, that last one is real.) There is even a Wikipedia entry titled “Bacon mania,” examining the rise of bacon obsession and how it’s led to all-time high sales–$4 billion in 2013, MarketWatch […]

Chicago Tech Community: Anyone Can Learn to Code, Part 3

Friday, August 29th, 2014 by
In case you haven’t been following our blog series about Chicago technology bootcamp, Anyone Can Learn to Code, I’ll give you the skinny: ACLTC is a 12-week bootcamp at Chicago startup hub 1871, currently consisting of a small group of students (men and women of a wide range of ethnicities and backgrounds) that meet five evenings a week with the common goal of becoming professional software engineers. The founder of […]

Employment: One Piece of a Disruptive Business Model

Monday, August 25th, 2014 by
If you’re a growing business in Chicago, then you know firsthand how much is going on for thriving, innovative companies—especially if you’re in the tech field. As companies of all sizes seek to disrupt their industries with new thinking, uprooting the ways we think about doing business, it becomes ever more important to consider all aspects of what it means to be a disruptive business. Last week we had the […]

Feature Friday: Configuring a Phone Number

Friday, August 22nd, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers have a clear understanding of how exactly they can make their Ifbyphone experience perfect.  After all, we strive to be the easiest company you’ll work with! You’re using Ifbyphone because you like to be the one in control.  You don’t want […]
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