Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for General Posts

How to Create Stellar Video Content for Marketing in 2015

Monday, January 26th, 2015 by
In 2017 video will account for 69% of all consumer Internet traffic (Cisco). Content marketing via video is growing rapidly and having a video content marketing strategy is necessary. According to DigitalSherpa, videos help to increase people’s understanding of your product or service by up to 74%. Video is not only growing – it’s effective. Below is a list of everything your marketing team needs to create stellar video content […]

Feature Friday: Choosing Your Broadcast Type

Friday, January 23rd, 2015 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Voice broadcasts are one of our most used applications, and for good reason. Calling […]

Feature Friday: User Model

Friday, January 9th, 2015 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Ifbyphone accounts often have a team of people using the account, rather than just a […]

What the Grinch Can Teach You about Running a Business

Monday, December 22nd, 2014 by
It’s that time of year when the holiday classics are on every channel. Movies like It’s A Wonderful Life are filled with inspiration for how to improve your relationships with your family…and with yourself. But when it comes to improving relationships with your customers and prospects, there’s another film that you can learn something from: The Grinch. First: Don’t Be A Grinch It’s really just that simple. Don’t be a […]

6 Tips from Potbelly’s CEO on How to Grow a Successful Business

Tuesday, December 16th, 2014 by
As a Chicago company, we were excited for the chance to hear another Chicago company’s insights on building for success. We joined Potbelly CEO, Aylwin Lewis, at Executives’ Club of Chicago this morning to hear how the little sandwich shop that started on Lincoln Avenue grew into a multimillion dollar company with almost three-hundred locations nationwide and internationally. Lewis, the former CEO and President of Sears, had humble beginnings in […]

6 Steps to Improving Your Visual Marketing, with Guy Kawasaki

Friday, December 12th, 2014 by
Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 million Twitter followers speak to his expertise on the subject, so we thought we’d round up some of his tips here, along with a few of our own. 1. Create or Curate Great Content […]

The Brand New Ifbyphone Support Community Has Officially Launched

Wednesday, December 10th, 2014 by
We hinted at its existence before…but today we’re taking customer support to the next level with the official launch of the Ifbyphone Support Community. With a central location that combines tutorials, jumpstarts, and user submitted questions and answers, Ifbyphone is working harder than ever at making us the easiest company you’ve ever done business with. The Help Center and Customer Service buttons in the portal now direct you to the […]

Feature Friday: Queue Callbacks

Friday, December 5th, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll ever work with! When you’ve been waiting in a call queue, the last thing you want […]

Top 5 Tools for Enterprise Marketing Teams

Thursday, December 4th, 2014 by
Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. Below is a list of five of the top tools for enterprise marketers. Raven Tools or Moz for SEO As a search marketer my favorite tools are usually SEO or […]

What Yahoo’s BrightRoll and Gemini Mean for Programmatic Advertising and Call Tracking

Monday, December 1st, 2014 by
Yahoo recently announced its $640 million acquisition of programmatic video advertising platform BrightRoll, predicted to gross over $100 million in revenue next year. Earlier this year, Yahoo also introduced their marketplace for mobile advertising – Gemini – giving advertisers the ability to serve mobile-specific ads through the existing Yahoo Ad Manager. Yahoo’s announcements this year not only signal big changes for the search engine in 2015, they also speak to […]

Use Content Marketing to Tell Your Story, Not Sell Your Story

Tuesday, November 18th, 2014 by
Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. We especially loved Andy Crestodina’s “Content Marketing 201” presentation – so we thought we’d share some key insights from the session with our fellow content marketers. Crestodina discussed a number of advanced tactics to help content marketers understand how they can optimize their content to drive traffic and conversions online. […]

5 Pieces of Advice for Entrepreneurs…by Entrepreneurs

Monday, November 17th, 2014 by
We’ve written before about the uniquely supportive startup culture that Chicago is fast becoming known for. Between Built In Chicago, Anyone Can Learn to Code, and 1871—just to name a few—the Windy City proves over and over again that it is a place where businesses (and ideas) come to thrive. On Friday, we attended Elevate, an event designed for and by individuals who are passionate about startups. Hosted by Entrepreneurs […]
Page 1 of 48123456789...last »
© 2015 Ifbyphone. All Rights Reserved. Careers | Contact Us | About | Legal | Support | Sitemap