Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

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Use Content Marketing to Tell Your Story, Not Sell Your Story

Tuesday, November 18th, 2014 by
Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. We especially loved Andy Crestodina’s “Content Marketing 201” presentation – so we thought we’d share some key insights from the session with our fellow content marketers. Crestodina discussed a number of advanced tactics to help content marketers understand how they can optimize their content to drive traffic and conversions online. […]

5 Pieces of Advice for Entrepreneurs…by Entrepreneurs

Monday, November 17th, 2014 by
We’ve written before about the uniquely supportive startup culture that Chicago is fast becoming known for. Between Built In Chicago, Anyone Can Learn to Code, and 1871—just to name a few—the Windy City proves over and over again that it is a place where businesses (and ideas) come to thrive. On Friday, we attended Elevate, an event designed for and by individuals who are passionate about startups. Hosted by Entrepreneurs […]

Redefining “Work”: A Few Words About Uncubed

Friday, November 7th, 2014 by
Ifbyphone is at Uncubed in Chicago today, the event that connects creators in tech, design, and business, and prides itself on hosting a conference that’s as fun as it is forward thinking. We won’t spend a lot of time yapping—we want to get back to Uncubed, where everyone is busy having drinks and snacks and lounging around with other movers and shakers who have their eyes on the same ball: […]

Top 6 Marketing Measurement Technologies

Friday, October 31st, 2014 by
As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. It has always been important to measure the results of your marketing efforts, and professional marketers now rely more heavily on the technology that supplies this statistical evidence. There are many technologies that provide this data, and knowing which to use can make a big impact on where […]

Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List

Thursday, October 30th, 2014 by
For the third year in a row, Ifbyphone has made the list for Built in Chicago’s Top 100 Digital Companies in Chicago! The list includes companies in many sectors: software, agency, e-commerce, and more, and we’re proud to be among them as a digital company in Chicago who is dedicated to moving and growing fast. There are 49,000 people employed in the Windy City’s technology economy, a 23 percent increase […]

Feature Friday: Customizing Your Account

Friday, October 24th, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! From your company name to the emails kept on file, Ifbyphone makes it easy […]

Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail

Wednesday, October 22nd, 2014 by
Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? Have you ever found a better deal online from a different retailer and then changed your mind about your planned in-store purchase? This kind of behavior, known as showrooming, is happening more and more often with the rise of smartphones, […]

5 Crucial Things CMOs Need to Know from the IBM CMO Study

Tuesday, October 21st, 2014 by
Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. To save you some time, we’ve picked five key takeaways from the study of 4,183 top executives from more than 20 industries so you can learn how the big dogs are earning the loyalty of “digitally enfranchised […]

10 Stats That Underscore the Growing Value of Integrated Data Analytics

Friday, October 17th, 2014 by
Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. And – you guessed it – they are doing this by using data to […]

10 Stats About Mobile That Will Make You Think Twice About Your Marketing

Monday, October 13th, 2014 by
Smart marketers have known for quite some time what the rest of the world is just figuring out. Those smart marketers were quietly putting trackable phone numbers on their ads and webpages; they were including click-to-calls in their PPC ads and on their landing pages. But now—thanks to a myriad of studies proving once and for all that customers still want to “talk”—the word is out, and everyone else is […]

Feature Friday: Live Monitoring

Friday, October 10th, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Call center managers are constantly looking for ways to make sure that they’re offering […]

12 Stats About Local Search and Mobile Search in 2014

Monday, October 6th, 2014 by
Since each day hundreds of thousands of people in the U.S. alone use search engines to find products or services that are located near them, it’s important to understand how their behavior across devices influences purchasing decisions. A May 2014 study by Google aimed to better understand consumers’ behavior using local search on smartphone and tablet devices. Participants of the study included 5,000 smartphone and tablet users in the United […]
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