Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for General Posts

Chicago Startups: We Stick Together

Friday, August 15th, 2014 by
Working at a technology company in Chicago whose company culture focuses heavily on our employees, I often blog about tech startups and the challenges they face, particularly the challenge of recruiting top tech talent. Programs in Chicago like Anyone Can Learn to Code seek to create a pipeline for that talent, and now we’ve discovered another Chicago program with big goals for providing major value to the startup environment. The […]

The Worst Thing You Can Do as a Content Marketer

Thursday, August 14th, 2014 by
The answer to the question, “What is the worst thing you can do as a content marketer?” seems pretty straightforward: Don’t write bad content. Bad content can equal content whose quality is poor, but it can also mean content that is just wrong for your audience. Poor quality content can be easy to spot, it can be a badly written eBook, a poorly scripted and produced video, or an infographic […]

Why VBMA is the Robin to Your Batman

Wednesday, August 13th, 2014 by
Every hero needs a sidekick. Notable duos include: Sherlock Holmes and Dr. Watson, Han Solo and Chewbacca, and arguably the most famous of all: Batman and Robin. It’s simply impossible to imagine each of these iconic figures without their sidekick watching their backs. A similar pairing is taking over the world of marketing. These days, every marketer’s hero is the marketing application they rely on every day. Marketing automation, CRMs, […]

Feature Friday: How To Update Your Billing Information

Friday, August 8th, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST).  CST focuses on tutorials and feature enhancements that help our customers have a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll ever work with! Credit cards can be stolen or expire, and your first thought when you […]

Recycling: Good for the Environment and Your Marketing

Monday, August 4th, 2014 by
If you have great content, why not reuse it? Often people think that once content has been created and shared, that’s it, time to move on to the new piece of marketing content. The reality is that most people aren’t seeing the content you share the first time, the second time, or even the third time. The channels that most marketers use to share their content consist of:   Major […]

Ifbyphone on the Move: Our Expansion in 300 W Adams

Friday, August 1st, 2014 by
Trekkies know what it’s like to explore a new frontier, but today Ifbyphone gets a taste of that as we officially expand to the 11th floor of 300 W Adams in Chicago. It’s been crowded lately: as our business grows, so does our staff. We’ve grown quickly in 2014, adding 34 employees to our staff with new positions opening all the time: new SWANs to take care of the customer […]

Feature Friday: Outbound Agent Dialing

Friday, July 25th, 2014 by
We’re back with another helpful video for Feature Friday! Your call center agents don’t even have to dial a phone number from their phone. Once you’ve configured everything properly, which you can do by following along in this video, you can control outbound settings and train your call center on how to make outbound calls right from their agent panel. Use this video as a manager or call center agent and […]

Why Willy Wonka Should Not Be Your Business Model

Thursday, July 24th, 2014 by
It’s important to get a few of the obvious things out of the way first: 1) Willy Wonka = the 70’s Gene Wilder version of the Roald Dahl book 2) I think we can all agree that the first, and most obvious, reason why some of Willy Wonka’s business models should not be your own involve the extremely questionable relocation of the Oompa Loompas from their island home to a […]

City Analytics: How Chicago Leads the Pack in Big Data

Tuesday, July 22nd, 2014 by
This morning we attended an exciting event in the Loop hosted by the TechAmerica Foundation where we got to talk SMAC: social, mobile, analytics, and Cloud. The purpose of the event was for attendees to learn about companies that have their eye on becoming drivers of cutting edge technology and hear some use cases that examined how real-life organizations are using new tech abilities to do better business. United Airlines […]

How Your Employees Can Make or Break Your Business

Wednesday, July 16th, 2014 by
When business owners think about how they’re going to take their company to the next level, many factors enter into the equation: market share, revenue, product launches, and marketing, to name a few. There are a multitude of other things that you can add or change in your strategy that can impact your business—positively or negatively—but there is one that is often overlooked: employees. Customer Service: From First Impression to […]

Feature Friday: Manager Panel Filters

Friday, July 11th, 2014 by
We’re back with a new Feature Friday video! When you manage a call center, you want to know what your agents are up to. Who’s open? Who’s closed? With Ifbyphone, you can have a default mode set up upon opening your manager panel to show you agents in specific modes. You’re also able to change this filter on the fly. Check out this video to see how! Have another idea […]

Marketing and Baseball, Too Much Data?

Thursday, July 10th, 2014 by
Baseball is synonymous with numbers. In no other sport are current players compared more often statistically with those that have come before. And in baseball, everything is tracked: every pitch, swing, hit, catch, and error. But it doesn’t end there: there is tracking within the tracking. For example, not only is a pitch tracked as a ball or a strike, but the type of pitch, how fast it went, its […]
Page 1 of 45123456789...last »

Read The Blog From Your Inbox

 Subscribe To RSS Feed
© 2014 Ifbyphone. All Rights Reserved. Careers | Contact Us | About | Legal | Support | Sitemap