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Diversity and Successful Brand Vision with BET CEO Debra Lee

Friday, September 12th, 2014 by
On Wednesday, the Executives’ Club of Chicago kicked off its Women’s Leadership series by hosting CEO of BET Networks Debra Lee for a discussion on diversity and creating content that has a strong impact. Having been part of the network for 30 years, a network that hosts some of the most popular programs of the season across all adult viewers, Lee was able to offer some valuable advice to the […]

What Marketers Can Learn from Fantasy Football

Monday, September 8th, 2014 by
It’s that time of year again, when even people with the most minute interest in the NFL are participating in fantasy football leagues. From the time it first became publicly available for free on the Internet to now, fantasy football has continued to grow in popularity. With over 30 million people playing, fantasy football is turning out to be almost as important to the fans as the sport itself.  Even […]

Feature Friday: Utilizing Schedules

Friday, September 5th, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Most businesses aren’t answering phone calls live 24/7.  Weekends and evenings are usually spent […]

How Bacon Can Improve Your Marketing

Tuesday, September 2nd, 2014 by
If you’ve been paying attention, you may have noticed that bacon has taken over…well, everything. Every restaurant offers a special bacon meal, including sundaes. Liquor stores sell bacon-infused vodka. Bacon-flavored bubble gum exists. Bacon-scented air fresheners, too. (Yes, that last one is real.) There is even a Wikipedia entry titled “Bacon mania,” examining the rise of bacon obsession and how it’s led to all-time high sales–$4 billion in 2013, MarketWatch […]

Chicago Tech Community: Anyone Can Learn to Code, Part 3

Friday, August 29th, 2014 by
In case you haven’t been following our blog series about Chicago technology bootcamp, Anyone Can Learn to Code, I’ll give you the skinny: ACLTC is a 12-week bootcamp at Chicago startup hub 1871, currently consisting of a small group of students (men and women of a wide range of ethnicities and backgrounds) that meet five evenings a week with the common goal of becoming professional software engineers. The founder of […]

Employment: One Piece of a Disruptive Business Model

Monday, August 25th, 2014 by
If you’re a growing business in Chicago, then you know firsthand how much is going on for thriving, innovative companies—especially if you’re in the tech field. As companies of all sizes seek to disrupt their industries with new thinking, uprooting the ways we think about doing business, it becomes ever more important to consider all aspects of what it means to be a disruptive business. Last week we had the […]

Feature Friday: Configuring a Phone Number

Friday, August 22nd, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers have a clear understanding of how exactly they can make their Ifbyphone experience perfect.  After all, we strive to be the easiest company you’ll work with! You’re using Ifbyphone because you like to be the one in control.  You don’t want […]

Chicago Startups: We Stick Together

Friday, August 15th, 2014 by
Working at a technology company in Chicago whose company culture focuses heavily on our employees, I often blog about tech startups and the challenges they face, particularly the challenge of recruiting top tech talent. Programs in Chicago like Anyone Can Learn to Code seek to create a pipeline for that talent, and now we’ve discovered another Chicago program with big goals for providing major value to the startup environment. The […]

The Worst Thing You Can Do as a Content Marketer

Thursday, August 14th, 2014 by
The answer to the question, “What is the worst thing you can do as a content marketer?” seems pretty straightforward: Don’t write bad content. Bad content can equal content whose quality is poor, but it can also mean content that is just wrong for your audience. Poor quality content can be easy to spot, it can be a badly written eBook, a poorly scripted and produced video, or an infographic […]

Why VBMA Is the Robin to Your Batman

Wednesday, August 13th, 2014 by
Every hero needs a sidekick. Notable duos include: Sherlock Holmes and Dr. Watson, Han Solo and Chewbacca, and arguably the most famous of all: Batman and Robin. It’s simply impossible to imagine each of these iconic figures without their sidekick watching their backs. A similar pairing is taking over the world of marketing. These days, every marketer’s hero is the marketing application they rely on every day. Marketing automation, CRM […]

Feature Friday: How To Update Your Billing Information

Friday, August 8th, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST).  CST focuses on tutorials and feature enhancements that help our customers have a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll ever work with! Credit cards can be stolen or expire, and your first thought when you […]

Recycling: Good for the Environment and Your Marketing

Monday, August 4th, 2014 by
If you have great content, why not reuse it? Often people think that once content has been created and shared, that’s it, time to move on to the new piece of marketing content. The reality is that most people aren’t seeing the content you share the first time, the second time, or even the third time. The channels that most marketers use to share their content consist of:   Major […]
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