Voice-Based Marketing Automation

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Tips for Getting the Most Out of Your Twitter Advertising Campaigns

Tuesday, April 22nd, 2014 by
Since I last wrote about Twitter advertising over a year ago, much has changed and my continued experience with the platform has offered me new insights; insights that I can now share with Twitter advertisers for improving and optimizing campaign performance. Analyze and A/B Test Your Content The type of content and language you promote on Twitter is important. Since you only have 140 characters to get your message across […]

Invest Wisely to Avoid Costly Technology Failures

Thursday, March 13th, 2014 by
Close your eyes for a minute; I want to try an exercise. Imagine you are at your desk in the final leg of a major project, rapidly approaching the finish line. You have done all the research, put together the assets, and are completing the final reviews when suddenly… Your reports are all blank, client data is nowhere to be found, and months’ worth of information seems to have jumped […]

3 Tips to Make the Most of Your Display Ads With Smart Design and Testing

Monday, March 10th, 2014 by
Did you know people are more likely to survive a plane crash than click on a banner ad? But that doesn’t mean there is no room for the channel in marketing strategies. Because display ads tend to trigger a more creative side in marketing teams, marketers may feel they can be less focused on analytics and pay more attention to qualitative decisions such as colors, taglines, animation, etc. But display […]

Hooking Online Shoppers and Reeling Them In

Tuesday, March 4th, 2014 by
Brace yourself, this may be shocking: Only 2% of shoppers make a purchase during their first visit to an online store, while 98% abandon shopping carts or continue to browse the web to compare prices and products. That’s a lot of customers exiting the sales cycle unconverted! These Kissmetrics statistics underscore the uphill battle most e-commerce companies face when competing with other brands for customers’ attention and purchases online. Luckily […]

Omnichannel Marketing: Connecting Offline and Online Brands Through Consistency

Thursday, February 27th, 2014 by
When you think of the term omnichannel, or multichannel, with respect to marketing, you may imagine an intricate web of lines connecting social media to email to website content to banner ads to blogs, etc. However, no multichannel effort is complete without strong bridges between digital (including mobile) and offline marketing initiatives. The key to an effective multichannel campaign is consistency. Research from Responsys found customers spend 30 seconds or […]

Even Content Marketing Should Be Measured

Wednesday, February 26th, 2014 by
Interesting tidbit alert! The average human attention span in 2013 was 8 seconds, according to StaticBrain, while the attention span of a goldfish is a whopping 9 seconds. Pretty crazy, right? So how do marketers make sure their efforts are realized in such a short window of opportunity? They keep it tight and check it’s right. Not only should the quality of the content generated be high, but the performance […]

Launching an E-Commerce Site? Don’t Forget Your Phone!

Monday, February 17th, 2014 by
The online retail industry is booming. eMarketer estimates that B2C e-commerce sales across the globe increased 17.1% in 2013, totaling more than $1.2 trillion. By 2016, that number should surpass $1.8 trillion. The total number of digital buyers will likely reach 1.03 billion in the next two years, making up 45.1% of the world’s population. But while e-commerce continues to grow, many online retailers are still missing out on significant […]

Make Your Marketing Automation Work For You

Monday, February 10th, 2014 by
In case you haven’t noticed, marketing automation is on the rise in most industries – helping companies achieve goals faster and more efficiently. Whether it’s online marketing automation solutions that work with email and web leads or voice-based marketing automation that work with phone calls,, the vast majority of businesses are utilizing these technologies to automate marketing, drive lead gen, and grow revenue. Don’t believe me? Here are some quick […]

Is Your Marketing Software Provider a Trusted Advisor?

Wednesday, February 5th, 2014 by
Marketing software like marketing automation technology, CRM tools, or voice-based marketing automation solutions make it easier for companies to engage, collect, track, nurture, and convert web, phone, and event leads. When implemented correctly, these solutions can help you eliminate manual processes, improve marketing ROI and lead gen performance, and reduce overall spend. But while these solutions might be easy to use, the problems they help solve can be very complex. […]

Where Does Content Fit In Your 2014 B2B Marketing Strategy?

Tuesday, February 4th, 2014 by
A recent study from the Content Marketing Institute and Marketing Profs revealed 93 percent of B2B marketing teams are launching projects based on content marketing in 2014, and 73 percent hired an individual or group of professionals to oversee the content marketing strategy. According to our 2013 Marketing Measurement Survey results, 68% of marketing teams had a content developer to create consistent and meaningful messaging last year. Thus, it appears […]

Join Other Marketing Leaders and Take the Ifbyphone 2014 State of Marketing Measurement Survey

Friday, January 31st, 2014 by
Want to know something interesting? About 49% of marketing departments are tracking new customers, making this metric the highest-rated measurement tool in the industry in 2013. Furthermore, 26% of marketing teams are reporting metrics to their CEOs on a monthly basis. We discovered these tidbits of data, as well as plenty more nuggets of wisdom, from our annual marketing measurement survey last year. Each year, Ifbyphone launches its State of […]

New PCI-Compliant IVR Helps DRTV Marketers Optimize and Save

Tuesday, June 4th, 2013 by
For direct response TV (DRTV) marketers, this can be a turbulent time. Forces like the economic downturn and the rise of new technologies and media channels are creating a landscape that is constantly changing. For example: While there are more cable channels than ever to run DRTV ads, many consumers have stopped paying for cable TV service out of necessity, decreasing the audience size. The rise of smartphone adoption means […]
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