Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

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How Businesses Use Priority Call Queuing to Provide VIP Service

Monday, April 1st, 2013 by
Most businesses have a way to provide expedited service to VIP customers. Airlines have priority seating that allows first-class passengers to skip the line and board first; restaurants offer call-ahead service—or a choice table with no wait if you’re Tom Cruise—and even Disney offers the FASTPASS that enables visitors to jump to the front of the line for high-volume attractions. Most folks don’t mind waiting in line for an awesome […]

Join Our Flock: What Being a SWAN is All About

Tuesday, December 18th, 2012 by
  I start in the kitchen where I grab some juice and a bowl of cereal from the complimentary cereal bar. Back at my desk, with Twitter and Facebook on one monitor of my Mac and Gmail open on the other, I work through my emails and voicemails. When a client calls with a question about SourceTrak™, the Ifbyphone keyword level call tracking solution, I’m able to provide several suggestions […]

10 Tips for Implementing Salesforce.com

Thursday, August 9th, 2012 by
Last year Ifbyphone implemented Salesforce.com®. We’re 100% pleased with our decision and have seen many benefits since. That said, it was a big change and getting our instance just the way we wanted took time. We decided to post a top ten list of lessons learned and helpful advice for others getting ready to make the switch to Salesforce.com. 1. Clean your data before you try to migrate. You will […]

Doers vs Communicators

Friday, June 15th, 2012 by
I build businesses for a living. Businesses that start with one or two people in a one-room office and continue to double and triple its numbers of employees.  Building businesses is hard.  But not because building products is hard, or finding markets is hard, or servicing customers is hard.  Building businesses is hard because people are very complex–and your partners, employees and customers are people. I find that people fall […]

Ifbyphone Voice-Based Marketing Automation May Release Notes

Thursday, May 24th, 2012 by
Each month, we update Ifbyphone with enhancements, new features and user feedback to make the platform more flexible and user-friendly for you. Read the Ifbyphone Release Notes to stay current on the newest enhancements and most exciting features as they’re rolled out. You can also follow us on Twitter at @Ifbyphone for the latest news and at @IfbyphoneStatus for real-time service updates and announcements.   Release notes for May 24, […]

Are Your Customers Friends or Enemies?

Friday, May 18th, 2012 by
Tom Watson, the founder of IBM, is quoted as saying, “If you don’t genuinely like your customers, chances are they won’t buy.” In any technology business, particularly businesses servicing non-technical customers, it is tempting to assume “user error” anytime a customer calls your support line. Most Software as a Service (SaaS) businesses would fall into this category of thinking. If your service team begins each day assuming the customer is […]

On Mother’s Day, Call Your Mom (You Might Learn Something)

Thursday, May 10th, 2012 by
Mothers, those indispensable fountains of wisdom and life. Whether you call (a voice broadcast doesn’t count in this case) or send flowers, take a minute to remember your mom and all the things she taught you. Ifbyphone’s VP of Marketing Jason Ferrara got a jump on the holiday when, earlier today, he shared some thoughts about motherly (marketing) advice with the readers of MarketingProfs. What did he learn from his […]

“Take Me to Your Leader…of Voice-Based Marketing Automation.”

Wednesday, May 2nd, 2012 by
These days, when you’re looking for answers, you go to the Internet. The Web is like a galaxy—a seemingly endless superhighway filled with travelers from all over the world. Individuals and businesses alike are users: when you have a question, you don’t go to the library. You go into cyberspace. As a company interested in growing and keeping up with evolving trends, you want to know what voice-based marketing automation […]

Mistakes, Misconceptions And Social Media

Wednesday, April 25th, 2012 by
New entrepreneurs, here are some words from the wise: “There is no magic.” Tough but true. For marketing entrepreneurs, social media is treated often like golden goose when it’s really more of a black box. Marketers hope with just a few updates a video goes viral or a post is re-blogged onto front page of Buzzfeed. For most marketing entrepreneurs, wildly successful results like these are elusive, unlikely, and not as […]

Thoughts On Siri, Voice-Typing And The Newest iPad

Friday, March 16th, 2012 by
It’s release day for the newest iPad, and now that excited buyers have strained Apple’s servers with pre-orders, shoppers are queuing up at retails outlets around the country. A few of the more buzzed-about changes for the third generation of Apple’s tablet device: The quad-core processer, an enhancement that makes this version of the iPad zippier (twice as fast to  be exact) than it’s second generation counterpart The Retina display that […]

For Effective Marketing Automation, You Need More Than Just Software

Monday, February 27th, 2012 by
I wanted to share this short video about marketing automation (via Marketing Automation Software) on our blog because it’s exactly right in its message: marketing automation technology supports a demand generation strategy and a lead management process. Buying technology doesn’t mean you suddenly have a strategy and a process, it just means you have technology. We’ve all been caught up in this excitement at some point in our careers–”If I only had X […]

“Training Tips” Your Business Can Learn From The Chicago Marathon

Wednesday, February 22nd, 2012 by
How many times have you been sitting in a business meeting and heard someone proclaim, “It’s not a sprint, it’s a marathon”? Several, right? Usually, most people in the meeting will nod in agreement, knowing that success will not come quickly but will require adequate planning and time for execution. Of course, at one end of the table will be a disgruntled person urging the team to push forward faster […]
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