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5 Crucial Things CMOs Need to Know from the IBM CMO Study

Tuesday, October 21st, 2014 by
Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. To save you some time, we’ve picked five key takeaways from the study of 4,183 top executives from more than 20 industries so you can learn how the big dogs are earning the loyalty of “digitally enfranchised […]

10 Stats That Underscore the Growing Value of Integrated Data Analytics

Friday, October 17th, 2014 by
Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. And – you guessed it – they are doing this by using data to […]

10 Stats About Mobile That Will Make You Think Twice About Your Marketing

Monday, October 13th, 2014 by
Smart marketers have known for quite some time what the rest of the world is just figuring out. Those smart marketers were quietly putting trackable phone numbers on their ads and webpages; they were including click-to-calls in their PPC ads and on their landing pages. But now—thanks to a myriad of studies proving once and for all that customers still want to “talk”—the word is out, and everyone else is […]

Feature Friday: Live Monitoring

Friday, October 10th, 2014 by
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Call center managers are constantly looking for ways to make sure that they’re offering […]

12 Stats About Local Search and Mobile Search in 2014

Monday, October 6th, 2014 by
Since each day hundreds of thousands of people in the U.S. alone use search engines to find products or services that are located near them, it’s important to understand how their behavior across devices influences purchasing decisions. A May 2014 study by Google aimed to better understand consumers’ behavior using local search on smartphone and tablet devices. Participants of the study included 5,000 smartphone and tablet users in the United […]

Three Important Elements of a Powerful A/B Testing Strategy

Monday, September 29th, 2014 by
Successful B2B and B2C companies throughout the world are using A/B testing to optimize marketing campaigns and increase conversions. While it may seem like an easy concept to implement, A/B testing often takes time, resources, and a well-thought out strategy in order to reveal meaningful results. A proper A/B test has two variations of a web page – the A and the B version. You drive traffic in even proportions […]

Social Media Week Chicago: How to Integrate Stats into Your Marketing

Thursday, September 25th, 2014 by
So much of what gets discussed at Social Media Week is “fun stuff”: how to engage your customers with exciting new interactive campaigns, how to use the latest technology, etc. That’s why we decided to attend an event that was a little more serious, focused on something that marketers know the importance of but often overlook: stats. We sat with Pat Kopisckie from HY Connect and Greg Kirkorsky from STATS […]

Social Media Week Chicago: Elements of Word of Mouth Marketing

Tuesday, September 23rd, 2014 by
Day 2 of Social Media Week found us on the 82nd floor of Chicago’s Willis Tower for the 2014 and Beyond: The Future of Going Social event, where Suzanne Fanning of WOMMA (Word of Mouth Marketing Association) gave us her expert outlook on what businesses of all sizes need to know about word of mouth marketing, with some excellent tips that you can use to improve your relationship with your […]

Social Media Week Chicago: Building a Tech City with Rahm Emanuel

Monday, September 22nd, 2014 by
As many of you know, today marked Day 1 of Social Media Week, the worldwide event with a presence in 24+ cities internationally, uniting to provide ideas and inspiration to make the most of our hyper-connected world. To kick off Social Media Week Chicago, we chose an event that we thought spoke to our hearts at Ifbyphone: Building the City of the Future, with Mayor Rahm Emanel and 1871 CEO […]

4 Tips from Silverpop on Creating an Incredible Customer Experience

Thursday, September 18th, 2014 by
Yesterday we attended Silverpop’s Digital Marketing University, where we returned to the college experience for a day and learned everything our Silverpop professors could teach us about marketing in the digital space in an increasingly customer-driven world. Here are four highlights from the syllabus for those of you who couldn’t join us in class. Marketing Should Own the Customer Experience Bryan Brown of Silverpop started his talk by asking the […]

Diversity and Successful Brand Vision with BET CEO Debra Lee

Friday, September 12th, 2014 by
On Wednesday, the Executives’ Club of Chicago kicked off its Women’s Leadership series by hosting CEO of BET Networks Debra Lee for a discussion on diversity and creating content that has a strong impact. Having been part of the network for 30 years, a network that hosts some of the most popular programs of the season across all adult viewers, Lee was able to offer some valuable advice to the […]

What Marketers Can Learn from Fantasy Football

Monday, September 8th, 2014 by
It’s that time of year again, when even people with the most minute interest in the NFL are participating in fantasy football leagues. From the time it first became publicly available for free on the Internet to now, fantasy football has continued to grow in popularity. With over 30 million people playing, fantasy football is turning out to be almost as important to the fans as the sport itself.  Even […]
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