Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for General Posts

Are Your Customers Friends or Enemies?

Friday, May 18th, 2012 by
Tom Watson, the founder of IBM, is quoted as saying, “If you don’t genuinely like your customers, chances are they won’t buy.” In any technology business, particularly businesses servicing non-technical customers, it is tempting to assume “user error” anytime a customer calls your support line. Most Software as a Service (SaaS) businesses would fall into this category of thinking. If your service team begins each day assuming the customer is […]

The Modern Marvel Of Marketing Automation: A Technology Process Evolves

Monday, May 14th, 2012 by
Space trips, rap stars and huge stacks of money. These might read like the answers to “What tops every 10 year-old’s wish list?” but they’re actually units used to quantify modern-day marketing automation spend. In a new infographic on the evolution of marketing automation (via MarketingProfs), we share what our research had to say on the state of marketing automation and B2B growth. Marketing automation has moved way past its email […]

On Mother’s Day, Call Your Mom (You Might Learn Something)

Thursday, May 10th, 2012 by
Mothers, those indispensable fountains of wisdom and life. Whether you call (a voice broadcast doesn’t count in this case) or send flowers, take a minute to remember your mom and all the things she taught you. Ifbyphone’s VP of Marketing Jason Ferrara got a jump on the holiday when, earlier today, he shared some thoughts about motherly (marketing) advice with the readers of MarketingProfs. What did he learn from his […]

“Take Me to Your Leader…of Voice-Based Marketing Automation.”

Wednesday, May 2nd, 2012 by
These days, when you’re looking for answers, you go to the Internet. The Web is like a galaxy—a seemingly endless superhighway filled with travelers from all over the world. Individuals and businesses alike are users: when you have a question, you don’t go to the library. You go into cyberspace. As a company interested in growing and keeping up with evolving trends, you want to know what voice-based marketing automation […]

Insights from IBM’s Global CMO Study

Thursday, March 22nd, 2012 by
  The Chicago Business Marketing Association hosted a great event this morning. Karstin Bodell, Vice President General Business Marketing at IBM, shared the results of a recent CMO study conducted by her firm. The report is based on over 1,700 discussions with Chief Marketing Officers worldwide and touches on a multitude of market and technology factors impacting CMOs today. You can download the full report for free here. I jotted down a few […]

Thoughts On Siri, Voice-Typing And The Newest iPad

Friday, March 16th, 2012 by
It’s release day for the newest iPad, and now that excited buyers have strained Apple’s servers with pre-orders, shoppers are queuing up at retails outlets around the country. A few of the more buzzed-about changes for the third generation of Apple’s tablet device: The quad-core processer, an enhancement that makes this version of the iPad zippier (twice as fast to  be exact) than it’s second generation counterpart The Retina display that […]

For Effective Marketing Automation, You Need More Than Just Software

Monday, February 27th, 2012 by
I wanted to share this short video about marketing automation (via Marketing Automation Software) on our blog because it’s exactly right in its message: marketing automation technology supports a demand generation strategy and a lead management process. Buying technology doesn’t mean you suddenly have a strategy and a process, it just means you have technology. We’ve all been caught up in this excitement at some point in our careers–”If I only had X […]

Don’t Lose Your “Voice” in Marketing Automation and Email Marketing

Thursday, February 2nd, 2012 by
With all the software, business, and communication acronyms and initials that abound, I sometimes feel like I’m swimming in alphabet soup. I’m forever mixing up the UPS and USPS, and forget about keeping any procedural TV cop dramas straight (I’m looking at you, NCIS, CSI and SVU). Some other initials that are easily confused: EM, MA, and VBMA. Email marketing. Marketing automation. Voice-based marketing automation. To make sure you’re using the best […]

Build Relationships and Track Ads Like My Grandpa

Friday, January 20th, 2012 by
When I was a kid, my grandpa and dad owned a publishing business called Nelson-Hall. In its heyday, Nelson-Hall was a leading publisher of social science textbooks and general readership books on subjects like locksmithing, jujitsu, and world disasters (my favorite book originally published by Nelson-Hall was entitled Darkest Hours by Jay Robert Nash). Nelson-Hall was where I learned how to run a business; from designing book covers to operating […]

New year, new look at Ifbyphone

Wednesday, January 4th, 2012 by
Each year the calendar rolls over to January 1st, resolutions start to fly. For many of us, those resolutions center on improvement: looking better, feeling healthier, being more productive. At Ifbyphone, since our range of offerings has grown (with tools like MyLeadResponder or an enhanced SourceTrak™), we resolved some time ago to revamp our website. Today, we’re excited to share the results of this transformation with you. We hope you […]

Google Voice – Not Ready for Business

Wednesday, April 8th, 2009 by
As I have shared in a previous blog post, I believe Google Voice is a fantastic addition to the Telephony 2.0 ecosystem and will help to establish the concept of supplementing a dial tone telephone company with additional resources from a telephone application service. However, for business users I find the current Google offering lacking. Here is why: Google produces outstanding services focused on collecting eye balls and in this […]

Do People Still Want to Talk to Each Other?

Monday, December 19th, 2011 by
I’m kind of a data nut.  So when I come across a statistic that resonates with me I tend to capture it in Evernote with the thought that someday it will provide some useful purpose.  Well, my list is getting long.  So I decided to share a few related to online purchasing behavior that might be interesting to our readers: 43% of internet search conversions happen over the phone1 59% […]

Read The Blog From Your Inbox

 Subscribe To RSS Feed
© 2014 Ifbyphone. All Rights Reserved. Careers | Contact Us | About | Legal | Support | Sitemap