Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

Archive for News Posts

Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey

Wednesday, December 17th, 2014 by
Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey. Highlights from the Winter 2014 release include: A completely redesigned SourceTrak interface that modernizes and simplifies call analytics Support for cross-domain/sub-domain and multi-location […]

Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?

Tuesday, April 15th, 2014 by
Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. All users can now make the switch to Universal, and if you haven’t already, what are you waiting for? The primetime roll out of Universal Analytics means you can migrate your existing Google Analytics account to Universal without losing any of your data, and with Universal you’ll be provided a wealth of […]

Google Switches to Protected (Not Provided) Paid Search Keyword Data

Friday, April 11th, 2014 by
On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. There has been a lot of discussion around how this will affect third party software providers, like Ifbyphone, that use this data in reporting. This change mirrors Google’s recent decision to remove search query data from organic searches, which impacted SEO information in Google Analytics. Search Queries Removed from Google PPC […]

You Asked and We Listened – New Product Updates for Call Distributor, MyLeadResponder, and In-Product Invoice Access

Wednesday, February 26th, 2014 by
At Ifbyphone we are constantly updating our platform to improve customer experience and innovate our software. We are excited to announce the following three updates based on feedback from our users. Call Distributor Upgrades Call Distributor, our application that provides call management and virtual call center capabilities for mobile teams, is receiving a few upgrades this month: Outbound Call Recording – Many of our customers love Call Distributor’s inbound call recording feature […]

Marketing Analytics: A Must Have in 2014

Wednesday, February 19th, 2014 by
Listen up, marketing gurus! There is a good chance your team may be missing one important component: an analytics expert. A recent study from The Online Marketing Institute revealed 37% of executives overseeing online marketing campaigns are unhappy or dissatisfied with the level of digital analytics skills from their teams. This frustration is likely driven by a desire to not only deploy effective campaigns, but also track, manage, and understand […]

Measuring the ROI of Trade Show Event Marketing

Monday, January 20th, 2014 by
According to research from the Exhibit & Event Marketers Association, 89 percent of marketing executives consider in-person events valuable to business growth, yet an inability to monitor the conversion pipeline is making ROI measurement difficult. Just 6 percent of marketers claim to be converting tradeshow leads into new business extremely well, and just 8 percent consider their teams highly proficient in generating strong ROI at events. Furthermore, The Aberdeen Group […]

Changes for Marketers: FCC Telephone Consumer Protection Act Compliance

Tuesday, October 15th, 2013 by
We’re all about helping businesses do better marketing, so when we get wind of a change that will affect the way you do business, we like to share it as soon as possible. In this case, the change is upon us. Beginning tomorrow, October 16th, two new rule changes under the Telephone Consumer Protection Act (TCPA) are going into effect for telemarketers, and while it may only affect a handful […]

What You Need to Know About the Missing Referrer Data in iOS 6

Monday, March 4th, 2013 by
Since its release in September 2012, there has been a lot of discussion about the missing referrer data from visitors using iOS 6 in Safari when performing a Google search. Most search marketers are used to browsers implementing Google Secure Search, but what has happened in the latest release of Apple’s iOS is not what we have come to expect as the standard secure search for most desktop browsers. In part one of this […]

Your Vote in the Chicago Innovation Awards

Wednesday, September 12th, 2012 by
As you might have heard, Ifbyphone was nominated as a Top 75 Finalist in the Chicago Innovation Awards! Now we need you to vote for us in the People’s Choice segment—it’s easy: just follow this link to vote for Ifbyphone now and show your support for our continued focus on innovative solutions for our customers. The Chicago Innovation Awards shine a light on companies that are not only changing Chicago, […]

Starting September Strong

Friday, September 7th, 2012 by
Because August was such an exciting month, we were determined to continue the trend through September. And as of yesterday, it looks like we’re starting off strong! The Chicago Innovation Awards announced their 75 finalists yesterday, and Ifbyphone was among them! The Awards seek to shine a light on the creative spirit of the Chicago region, focusing attention on the most innovative and exciting new products and services introduced in […]

An Exciting Month in the Midst of the Chicago Tech Boom

Friday, August 31st, 2012 by
Ifbyphone tends to be a place where exciting things happen, but August in particular has been a big month for us. Early on, we had a well-known face visit our office—Rahm Emanuel, Mayor of the city of Chicago. Mayor Emanuel was touring three companies that he believes strengthen the Chicago economy, and one of them was Ifbyphone. Like, Mr. Emanuel, I believe Chicago is a city with depths of potential; […]

Ifbyphone Visits OrderMotion About IVR

Thursday, August 23rd, 2012 by
To IVR or not to IVR? That is the question that our partner, OrderMotion, posed to us—and you can see the answer at our guest blog on Order Motion’s website.  OrderMotion is an integration partner of ours who specializes in order management and call center integration for direct response and e-commerce businesses. Since OrderMotion is well aware of the keen emphasis we place on our customer’s experience with Ifbyphone and our expertise […]
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