http://public.ifbyphone.com/blog The Voice of the Web Wed, 23 Jul 2008 17:33:17 +0000 http://backend.userland.com/rss092 en In a new post, mobile advertising guru Andrew Grill highlights U.K.-based Yell.com's new mobile map-based "yellow pages" services.  The free-to-use (ad supported) service takes advantage of both browser and phone capabilities to offer a true Web 2.0/Voice 2.0 experience -- for example, every number is click-to-call, and you can add contact info automatically to address ... http://public.ifbyphone.com/blog/information-about-click-to-call-best-practices/yellcom-mobile-aims-for-best-of-both-worlds-browser-and-phone/ Ifbyphone is looking forward to attending AdTech Chicago, which starts two weeks from today on August 5-6 at Navy Pier. Our suite of telephone application services provides all of the tools needed to integrate telephony into your next campaign. If you are at the show, we invite you to stop by booth ... http://public.ifbyphone.com/blog/events/2-weeks-until-adtech-chicago/ Travel Go, the Travel Channel's new mobile travel information service offers a wealth of destination information to any Internet-connected mobile phone. And what's even better is that when you're searching for a restaurant or entertainment while you're on vacation, the service is designed so that "one click does it all" ... http://public.ifbyphone.com/blog/information-about-click-to-call-best-practices/travel-channel/ Chances are that belt-tightening is in your budget for the foreseeable future. That doesn't leave much room for anything that can't be justified in cold, hard numbers - including advertising. You have to demonstrate results for every dollar spent. That's why the advertising experts at Impact Branding and Strategic Marketing Solutions ... http://public.ifbyphone.com/blog/information-about-click-to-call-best-practices/click-to-call-measures-value-for-advertising-dollars/ That's the message of Brand Rant blog author Sean Duffy in his post, "All advertising is now direct response." Duffy's message is that because people can go to your website anytime and anywhere, everywhere that you're communicating your message -- print, TV, radio, trade shows, speeches -- is direct response.  The ... http://public.ifbyphone.com/blog/information-about-click-to-call-best-practices/in-a-web-20-world-its-all-direct-response-advertising/