How Ifbyphone Helps Marketing Companies Define Their Value

To say the economy is bad might be a bit of an understatement. It's affecting companies and people in every sector of the economy. People are naturally looking for ways to tighten their belts. Every expense is now being looked at a second and third time. Is this expense delivering value? If you are working with your clients to help increase their sales, you need to show more than web traffic these days.

Companies need to see how that traffic converts to real business. More web traffic doesn't necessarily mean more business. So how do you show your customer the bottom line impact you are having? Well, IfByPhone has always been about taking your customer the last mile, and showing that path. Here are two ways that we have been helping prove advertising ROI for a long time:

• Click-to-Call - For a long time, you have been able to put a simple link on your website that creates phone calls between your vistors and you. We can then show you how they got to your site in the first place, and what keywords they used to find you. This is a simple little application that will help you generate a few extra calls per month, and for very little money, show you what keywords are generating phone calls.
• Call Tracking - You can get inexpensive local and toll free numbers with us. Put different numbers in different media (one in print advertising, another on TV, another for online). IfByPhone will tell you who called in, when (down to the hour of the day), and how long they talked.
• Track Calls through Google Analytics: We can post each call your receive to your Google Analytics account, so you can measure the ROI of your online advertising with on line results as well as off line results.

These are nice inexpensive tools. But recently we added another that really fills out our offerings. This new service is called Dynamic Phone Number Insertion. Let's say you do a pretty good business on the Internet. Some of your customers convert by buying from your site, but others you talk to before they buy. You are probably bidding on several combinations of keywords from Google, Yahoo or MSN to generate your traffic. You can see how many hits the keywords are generating, and if you're interested look at analytics to see how long they stay, or how many pages they visit on your site.

But wouldn't it be nice to track people that convert off line too? Wouldn't it be cool to track which keywords are actually generating sales? With Dynamic Number Replacement, you can do exactly that. Simply tell us which number you want to show up when a specific keyword is entered in, and when the user sees your landing page, they will see that number. Cool, huh? Ah, yes, but you have too many keywords! Well, how about you just add a tag on the end of the inbound link. That way you can show different numbers by campaign.

All in all, we provide any number of ways to help you measure the ROI of your marketing spend. For people buying marketing products, this will give you a direct correlation between the money you spend and the income you make. It can help you divert resources towards more effective keywords and improve your bottom line.

For marketing companies, this is a way to prove your value in a very direct and easy to understand way.

Give us a call if you would like to talk about it. 866.768.0321