Busy Body, part of FitCorp USA, is a 6 store chain in the Dallas / Ft Worth area that specializes in fitness equipment. Yesterday the company was featured on Good Morning Texas, an ABC affiliate show in Dallas, TX. Near the end of the 2:41 minute segment, they featured an Ifbyphone Call Tracking number asking viewers to call in to learn more.
The Call Tracking number measured the number of calls they received from the segment and routed calls in a round-robin fashion to their 6 different locations. According to the company, the campaign exceeded their expectations. Below is the news clip (the number appears during the last 14 seconds).
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