One of Aesop’s most famous fables depicts the race of the tortoise and the hare, with the beloved hard-shelled underdog defeating the odds and winning the contest with the well-known phrase, “Slow and steady wins the race.”
No offense, Aesop, but times have changed.
In an evolving world of speed and instant gratification, there’s no place for slow. When consumers want something, they find a way to get it. This fact isn’t limited to products and services either—sometimes what consumers want is information or answers, and businesses must be prepared to provide those as well.
A recent study by Ifbyphone demonstrates the importance of brand responsiveness. One hundred brands were considered in the study to see how fast—or slow—their responses were to inquiring consumers. This infographic shows you how they’re doing in the race that is customer satisfaction, and how they stack up against one another.