Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Marketing ROI? Our infographic illustrates the challenges

Marketing pioneer John Wannamaker once said, “Half the money I spend on advertising is wasted… The trouble is, I don’t know which half.” Still today, most marketers don’t know which of their advertising channels are most effective. Investment in online has increased due to an improved ability to track success, yet offline channels will continue to dominate spend for the foreseeable future.

We have compiled an infographic around key marketing measurement statistics to help marketers overcome this challenge as they begin planning for 2012.

Ifbyphone Marketing Metrics and ROI

1 Comment

  1. The curious thing is that even the older marketing mediums (radio, TV, newspaper) are still the only way to reach certain customers.

    The good news for marketers: this makes such a confusing jumble of marketing methods that your expertise will be in high demand.

    The bad news for business owners: your in-house marketing may only be reaching 20% of your target audience.

    The only way to win in this game is to work with (or hire) experts to keep you on top of all 8 ballgames at once. I see this every day.

    November 28, 2011 at 5:14 pm by Kristin Gundry Cooke

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