Phone Mashup For Tracking Call Data In Google Analytics

Thursday, October 16th, 2008 by Elan

If you thought you could only track online data in Google Analytics, think again. Ifbyphone is excited about this week's release of our new phone mashup enabling customers to track offline phone call data directly in Google Analytics, alongside website data.

Google Analytics Call Tracking can be set up in 2 easy steps. First, you enter your Google Analytics account info as shown in the picture below:

Then, for each phone number you want to track you enter some basic information:

Once you save those settings, you'll start seeing call data in Google Analytics as shown in the image below:

Here are some folks raving about our new Google Analytics phone mashup: "Ifbyphone made a whopper of an announcement today."

"Today, Ifbyphone hits it out of the park with a simple and brilliant voice mashup solution"

"In the latest "Gee, that's cool" Voice 2.0 mashup, Chicago-based Ifbyphone has created a mashup to integrate direct response call date with web advertising info from Google Analytics to enable customers to gauge the overall effectiveness of a lead-generation campaign."

Build Your Own Phone Mashup

If you have an idea for creating your own phone mashup, please visit phonemashup.com and consider signing up for our free developer accounts.

If you want to learn more about tracking phone calls in Google Analytics, visit our Google Analytics Call Tracking page.



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4 Comments

[...] More on how it works on the Ifbyphone blog here: Phone Mashup for Tracking Call Data in Googe Analytics. [...]
Friday, October 17th, 2008 by Finally! Tracking Phone Leads with Google Analytics »
[...] Shapiro’s IfByPhone ingeniously connected IVR and Google Analytics, allowing deep measurement and statistical analysis of call center [...]
Wednesday, December 31st, 2008 by 2008: The Year that VoIP died — Alec Saunders SquawkBo
[...] 2008 Conference & Expo. He’ll be talking about how we use our own call tracking and Google Integration features to improve online advertising and marketing campaigns. Here are the event details: Squeeze [...]
Friday, December 5th, 2008 by Ifbyphone Blog » Blog Archive » Presenting at Se
[...] TELEPHONY is pleased to grant a 2008 Product of the Year Award to Ifbyphone for their Google Analytics Integration for tracking phone calls alongside web data. Ifbyphone has proven they are committed to quality and excellence while addressing real needs in [...]
Thursday, January 8th, 2009 by Ifbyphone Blog » Blog Archive » Internet Telepho

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