Space trips, rap stars and huge stacks of money.
These might read like the answers to “What tops every 10 year-old’s wish list?” but they’re actually units used to quantify modern-day marketing automation spend. In a new infographic on the evolution of marketing automation (via MarketingProfs), we share what our research had to say on the state of marketing automation and B2B growth.
Marketing automation has moved way past its email origins and now incorporates everything from social media to voice communication. With every means of B2B communication under one big tent through marketing automation, companies who use the technology process have leg up on the competition.
To learn how those space trips and stacks of money make sense in marketing automation, check out the infographic below:
Read the full post here on MarketingProfs: