John Jorgenson’s article Automate Your Marketing and Track the Results in the May 2010 issue of Franchising World offers a number of suggestions for how franchises, and really any business, can strategically assemble different marketing channels to create a synergistic effect. Here’s the paragraph that really caught my attention:
There is no reason with today’s technology not to be able to track every piece of marketing and advertising that is launched. This trend is holding a lot of people accountable. No longer can the creative team blame poor results on non-trackable pieces. Even direct mail can be tracked using personalized URLs, trackable phone numbers or by having people express interest to text message campaigns.
John also makes some other suggestions about following-up after a prospect submits a web form (Hidden Click-to-Call) and gathering data about prospects each step of the way (Hosted IVR). Here are two case studies about franchises generating outstanding results by automating marketing:
Batteries Plus Georoutes Phone Calls
Weed Man Automates Appointment Reminder Calls
To learn more about marketing automation for franchises, visit John’s company website FCS Easy Way or read his article. If you want to learn about call tracking numbers for direct mail, online advertising or another form of advertising, give us a call or watch this video:
