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In a flurry of announcements, marketers learned that Google Chrome’s new update, Firefox’s Enhanced Tracking Protection, and Apple’s Intelligent Tracking... View Article
Data is everything to marketers. It’s how we measure performance across channels, make optimization decisions, and deliver the right experiences... View Article
When creating a successful advertising campaign, many marketers focus primarily on perfecting the pre-click experience (targeting, ad headlines, copy, images,... View Article
This article was originally published on MarTech Advisor. Artificial intelligence (AI) holds tremendous promise for marketers, but the true value... View Article
Computer science is a historically male-dominated field—however, recently, there’s been a shift towards encouraging young women to pursue STEM (science,... View Article
Data-driven marketers need marketing automation platforms. Why? Marketing automation helps determine how customers interact with their brand and then how... View Article
Running a digital marketing campaign for organizations with multiple locations or franchises can be a difficult task. The need to attribute... View Article