Voice-Based Marketing Automation Blog

Customer Spotlight: Pacific54

We love when customers enhance their business in new and exciting ways with help from the Ifbyphone platform. That’s why today we’re shining light on SEO experts Pacific54. As a leading online marketing company, Pacific54 knows the importance of staying on top of a constantly …

Mobile advertising: say, does that smartphone make phone calls?

If you’re like me, you’re attached to your smartphone just about 24 hours a day. So it probably comes as no surprise that many marketers view mobile advertising as an exciting opportunity to reach new customers. Data from the IDC shows that $630 million…

Black Friday 2011: Six business tips to maximize sales

The holidays are approaching fast–is your business ready for Black Friday?

Black Friday: it’s the Super Bowl of retail, the day when businesses large and small hope to hit year-end profit goals and declare shopping season victory. But with the potential for more profit comes …

Who’s the ideal MyLeadResponder user? You are.

A few weeks ago I chatted with some folks in Florida about a video they were putting together to help us spread the word about our new application, MyLeadResponder. When I explained to their writer how it worked to and went on about the problems …

How To Increase Lead Response Time To Web Form Inquiries

It is imperative that you respond quickly to web form inquiries.

According to a study conducted in 2008 by InsideSales.com, “the odds of contacting a lead increase by 100x if attempted within 5 minutes versus 30 minutes,” while the “odds of qualifying a lead …

Call Tracking For Website Optimization

While Google Website Optimizer is an extremely powerful tool, it has certain limitations which online marketing agencies must find ways to work around. One of these limitations is its ability to track phone calls as conversions.

Here is one creative example of how WiderFunnel, …

Joomla 1.5 Click To Call Module Is Now Available

Today we’re announcing the release of our new Click-to-Call module for Joomla version 1.5. If you are an Ifbyphone customer running your website on the Joomla 1.5 content management system, we invite you to read about the module here and download the new module here…

Spooky Click-to-Call Helps Haunted House Business Despite Scary Economic Times

As Halloween approaches, so does peak season for the $500 million haunted house industry. As part of its seasonal haunted house marketing strategy, Missouri based Raycliff Manor worked with Ifbyphone to launch a unique approach to attracting new visitors. In addition to radio ads and …

3 More Hidden Powers Of Click-to-Call

Thomas Howe just wrote a post describing 5 hidden powers of Click-to-Call.

While he is right on, I’d like to add a few of my own thoughts to his list:

6. Analytics - When someone calls off your website using Click-to-Call, you can access information …

Make Your Site “Stickier” With Click-to-Call

A recent post at the CSS-Edge Web development blog highlights how interactivity like click-to-call can help make your website “stickier.” In a strategy to go beyond simply matching consultants with projects, the freelance job site Elance has incorporated click-to-call to allow prospective providers and buyers …

Call to Action Belongs on Every Communication

Would you hand out a business card without a phone number or email? Not likely. Yet every day marketers publish ads that don’t have a call to action. And that’s a mistake, writes marketing maven Jeff Bacon:

“In general, I strongly recommend that everything …

Advertisers Overlook Mobile Opportunities

A new study by Forrester Research of interactive marketing finds that the “third screen” — mobile phone — gets short shrift in marketers’ plans, reports Rick Mathieson at Marketing Unbound.

“…only about 28% of marketers are using mobile marketing – and a full 36% say …