Voice-Based Marketing Automation Blog

On Mother’s Day, Call Your Mom (You Might Learn Something)

Mothers, those indispensable fountains of wisdom and life. Whether you call (a voice broadcast doesn’t count in this case) or send flowers, take a minute to remember your mom and all the things she taught you.

Ifbyphone’s VP of Marketing Jason Ferrara got a jump …

Build Relationships and Track Ads Like My Grandpa

When I was a kid, my grandpa and dad owned a publishing business called Nelson-Hall. In its heyday, Nelson-Hall was a leading publisher of social science textbooks and general readership books on subjects like locksmithing, jujitsu, and world disasters (my favorite book originally published by …

New year, new look at Ifbyphone

Each year the calendar rolls over to January 1st, resolutions start to fly. For many of us, those resolutions center on improvement: looking better, feeling healthier, being more productive. At Ifbyphone, since our range of offerings has grown (with tools like MyLeadResponder or an …

A lesson from the Muppets: amazing content will drive sales

This past Sunday my wife and I decided to see the matinee showing of “The Muppets.” I won’t give you a movie review; there are people who do a better job of that on other blogs (although I approve of Rotten Tomatoes’ rating…

Marketing ROI? Our infographic illustrates the challenges

Marketing pioneer John Wannamaker once said, “Half the money I spend on advertising is wasted… The trouble is, I don’t know which half.” Still today, most marketers don’t know which of their advertising channels are most effective. Investment in online has increased due to an …

Black Friday 2011: Six business tips to maximize sales

The holidays are approaching fast–is your business ready for Black Friday?

Black Friday: it’s the Super Bowl of retail, the day when businesses large and small hope to hit year-end profit goals and declare shopping season victory. But with the potential for more profit comes …

Happy Birthday Ifbyphone.com

According to whois.net, today is the 6th birthday of the ifbyphone.com domain name. Happy Birthday! Let’s take a look at how our website has grown over the years, by using the wayback machine.

Ifbyphone.com at 1 year old

Ifbyphone.com at 2 years old

 …

Beer Reviews Via SMS From BeerAdvocate.com

We’ve all seen variations of the “Life Is Full of Important Choices” beer bottle posters. Well, we’ve made that important choice a little bit easier.

Simply send a text message to 813-GET-BEER (813-438-2337) with the name of the beer you’re considering, and we’ll …

Communicating Your Brand’s Values

Steve Jobs is now recognized as one of the world’s very best public speakers, an expert in branding and marketing whose simple product announcements draw dozens of live-blogs, scores of reporters, and thousands upon thousands of viewers. But how did we get here? Though the …

Average Direct Marketing Response Rates in 2010

According to the DMA’s 2010 Response Rate Trend Report, here are the average direct marketing response rates in 2010 for telemarketing, email, direct mail, catalogs and paid search.

Key Findings:

• Outbound telemarketing to prospects had the highest cost per order or lead of $309.25,
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VoteByPhone To Win A $100 Gift Card

We’re down to the Final Four, and we want to find out who you think will become the Men’s NCAA Basketball Champion by using our new VoteByPhone application for real-time polls over the phone.

In fact, we’re so curious we’re going to give away a …

Blog Post Roundup – July to September 2009

Here are some of my favorite posts from the past 3 months, July – September 2009:

• Ifbyphone Drops Summer Intern From Clouds To Promote Cloud Telephony
• 12 Mashup Examples Using Our Phone API
• Integrate Phone Calls With Google Maps
• Back To School
• Automate Phone Calls
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