Voice-Based Marketing Automation Blog

Are Your Customers Friends or Enemies?

Tom Watson, the founder of IBM, is quoted as saying, “If you don’t genuinely like your customers, chances are they won’t buy.”

In any technology business, particularly businesses servicing non-technical customers, it is tempting to assume “user error” anytime a customer calls your support line. …

On Mother’s Day, Call Your Mom (You Might Learn Something)

Mothers, those indispensable fountains of wisdom and life. Whether you call (a voice broadcast doesn’t count in this case) or send flowers, take a minute to remember your mom and all the things she taught you.

Ifbyphone’s VP of Marketing Jason Ferrara got a jump …

“Take Me to Your Leader…of Voice-Based Marketing Automation.”

These days, when you’re looking for answers, you go to the Internet. The Web is like a galaxy—a seemingly endless superhighway filled with travelers from all over the world. Individuals and businesses alike are users: when you have a question, you don’t go to the …

Mistakes, Misconceptions And Social Media

New entrepreneurs, here are some words from the wise:

“There is no magic.”

Tough but true. For marketing entrepreneurs, social media is treated often like golden goose when it’s really more of a black box. Marketers hope with just a few updates a video goes …

Thoughts On Siri, Voice-Typing And The Newest iPad

It’s release day for the newest iPad, and now that excited buyers have strained Apple’s servers with pre-orders, shoppers are queuing up at retails outlets around the country. A few of the more buzzed-about changes for the third generation of Apple’s tablet device:

• The quad-core
…

For Effective Marketing Automation, You Need More Than Just Software

I wanted to share this short video about marketing automation (via Marketing Automation Software) on our blog because it’s exactly right in its message: marketing automation technology supports a demand generation strategy and a lead management process.

Buying technology doesn’t mean you suddenly …

“Training Tips” Your Business Can Learn From The Chicago Marathon

How many times have you been sitting in a business meeting and heard someone proclaim, “It’s not a sprint, it’s a marathon”? Several, right? Usually, most people in the meeting will nod in agreement, knowing that success will not come quickly but will require adequate …

Don’t lose your “voice” in marketing automation and email marketing

With all the software, business, and communication acronyms and initials that abound, I sometimes feel like I’m swimming in alphabet soup. I’m forever mixing up the UPS and USPS, and forget about keeping any procedural TV cop dramas straight (I’m looking at you, NCIS…

WEBINAR – Learn How Leading Companies Measure Online And Offline Advertising ROI

Want to maximize your advertising ROI in 2012? Register for our Webinar on February 1, 2012 at 12:00 CST.

Join Irv Shapiro, founder and CEO of Ifbyphone and two-time Inc. 500 winner, as he shares insights into how you can boost advertising ROI up to …

New year, new look at Ifbyphone

Each year the calendar rolls over to January 1st, resolutions start to fly. For many of us, those resolutions center on improvement: looking better, feeling healthier, being more productive. At Ifbyphone, since our range of offerings has grown (with tools like MyLeadResponder or an …

Do People Still Want to Talk to Each Other?

I’m kind of a data nut.  So when I come across a statistic that resonates with me I tend to capture it in Evernote with the thought that someday it will provide some useful purpose.  Well, my list is getting long.  So I decided to …

Ifbyphone’s Top 11 Marketing Blog Posts From 2011

Okay, it’s officially the time of year when every blog pulls out its “Best Of 2011″ link round up. If you’re new to the Ifbyphone blog, or just want a nice refresher, here are my top 11 of my favorite blog posts from 2011. As …