Don’t Lose Your “Voice” in Marketing Automation and Email Marketing

With all the software, business, and communication acronyms and initials that abound, I sometimes feel like I’m swimming in alphabet soup. I’m forever mixing up the UPS and USPS, and forget about keeping any procedural TV cop dramas straight (I’m looking at you, NCIS, CSI and SVU). Some other initials that are easily confused: EM, MA, and VBMA. Email marketing. Marketing automation. Voice-based marketing automation. To make sure you’re using the best [...]

WEBINAR – Learn How Leading Companies Measure Online And Offline Advertising ROI

Want to maximize your advertising ROI in 2012? Register for our Webinar on February 1, 2012 at 12:00 CST. Join Irv Shapiro, founder and CEO of Ifbyphone and two-time Inc. 500 winner, as he shares insights into how you can boost advertising ROI up to 400%, capture 30% more leads and negotiate better advertising rates using cold, hard data. What will you learn? Projected US ad spending trends from 2011 [...]

New year, new look at Ifbyphone

Each year the calendar rolls over to January 1st, resolutions start to fly. For many of us, those resolutions center on improvement: looking better, feeling healthier, being more productive. At Ifbyphone, since our range of offerings has grown (with tools like MyLeadResponder or an enhanced SourceTrak™), we resolved some time ago to revamp our website. Today, we’re excited to share the results of this transformation with you. We hope you [...]

Do People Still Want to Talk to Each Other?

I’m kind of a data nut.  So when I come across a statistic that resonates with me I tend to capture it in Evernote with the thought that someday it will provide some useful purpose.  Well, my list is getting long.  So I decided to share a few related to online purchasing behavior that might be interesting to our readers: 43% of internet search conversions happen over the phone1 59% [...]

“Every Marketing Dollar Needs To Be Accounted For…”

Download the survey report now Ifbyphone®, the leader in voice-based marketing automation, today announced the findings of its 2011 State of Marketing Measurement Report. The survey data reveals a large gap between executive demands and ability to demonstrate return on marketing investment. While four out of five marketing executives say they are expected to deliver measurable results, only 29% cite they can effectively achieve this across all channels. Download the [...]

WEBINAR – Want to close that real estate lead? Answer the phone!

Want to understand the importance of ad tracking and lead response for REALTORS(R)? Register for our webinar on Wednesday, December 14, 2011 at 12:00 p.m. CST Join Ifbyphone CEO, Irv Shapiro as he discusses the importance of tracking and measuring the effectiveness of all your real estate marketing. Then, once you begin measuring and generating leads, Irv will outline the best, fastest way to respond to those leads. What you [...]

Marketing ROI? Our infographic illustrates the challenges

Marketing pioneer John Wannamaker once said, “Half the money I spend on advertising is wasted… The trouble is, I don’t know which half.” Still today, most marketers don’t know which of their advertising channels are most effective. Investment in online has increased due to an improved ability to track success, yet offline channels will continue to dominate spend for the foreseeable future. We have compiled an infographic around key marketing [...]

5 Tips for Marketing Luxury Items

Jo Ellen Nash of Royal Shell Real Estate and Aaron Wheeler of Oakville Properties gave a great presentation at the NAR Annual Convention last weekend on high-end property marketing techniques.  One of the things I love about real estate marketing is the lessons are transferrable to so many industries – automotive, B2B services, home design, home services – really anything that involves an expensive, infrequent or complex purchase. A lot [...]

I Don’t Want to Talk to Someone Until I Do, and Then I Want to Talk Now: The Importance of Lead Response

This week Ifbyphone is heading to Anaheim, CA for the 2011 Annual REALTORS® Conference and Expo. I’m looking forward to it. Real estate is one of our top industries and “Annual” as its commonly referred to is always a fun and memorable event (this year I get to meet Tony Danza). Getting ready for the conference reminded me of another real estate event I attended last year and an interesting [...]

Who’s the ideal MyLeadResponder user? You are.

A few weeks ago I chatted with some folks in Florida about a video they were putting together to help us spread the word about our new application, MyLeadResponder. When I explained to their writer how it worked to and went on about the problems this new app would solve, she started laughing. “That’s me!” she said. She was laughing because what I had described—the chaos, slowness, inconsistency and incomplete [...]

Top 10 Resources For DIY Online Marketing Success

Whether you’re just getting into online marketing or are already an industry veteran, there’s always something new to learn. Here are 10 online marketing resources that will transform you from “zero” to online marketing “hero” as you put together your marketing plan for the upcoming year. Online Marketing Overview In Unbounce’s Noob Guide To Online Marketing, you’ll not only find the biggest infographic of all time but also a six month [...]

Using Call Tracking to Drive Lead Capture

Real estate is one of those industries where lead capture and lead response are fundamental to success. So much time, effort, and money are spent to market and sell a property. The marketing mix is also vast – street signs, flyers, newspaper ads, and online ads are just some of the pieces in the marketing mix. With all these moving parts, it is critical for a brokerage to understand just [...]