Voice-Based Marketing Automation Blog

Mistakes, Misconceptions And Social Media

New entrepreneurs, here are some words from the wise:

“There is no magic.”

Tough but true. For marketing entrepreneurs, social media is treated often like golden goose when it’s really more of a black box. Marketers hope with just a few updates a video goes …

WEBINAR – Learn How Leading Companies Measure Online And Offline Advertising ROI

Want to maximize your advertising ROI in 2012? Register for our Webinar on February 1, 2012 at 12:00 CST.

Join Irv Shapiro, founder and CEO of Ifbyphone and two-time Inc. 500 winner, as he shares insights into how you can boost advertising ROI up to …

[Tips] How hotlines can ease your holiday returns and exchanges

The proverb “It is better to give than to receive” rings true especially during the holidays. Gift giving is fun, gift returning…not so much. For recipients, returns are a hassle (who wants to trek back to the store to unload that Billy Big-Mouth Bass?) …

Marketing ROI? Our infographic illustrates the challenges

Marketing pioneer John Wannamaker once said, “Half the money I spend on advertising is wasted… The trouble is, I don’t know which half.” Still today, most marketers don’t know which of their advertising channels are most effective. Investment in online has increased due to an …

Phone Call Tracking In Google Analytics Application Gallery

Ifbyphone’s Call Tracking Software is one of the first applications to be featured in today’s debut of the Google Analytics Application Gallery. More specifically, the Phone Call Tracking Applications category features our Call Tracking Software, which includes Call Tracking Integration For Google Analytics and …

How Ifbyphone Helps Marketing Companies Define Their Value

To say the economy is bad might be a bit of an understatement. It’s affecting companies and people in every sector of the economy. People are naturally looking for ways to tighten their belts. Every expense is now being looked at a second and third …

Phone Mashup For Tracking Call Data In Google Analytics

If you thought you could only track online data in Google Analytics, think again.
Ifbyphone is excited about this week’s release of our new phone mashup enabling customers to track offline phone call data directly in Google Analytics, alongside website data.

Google Analytics …