Voice-Based Marketing Automation Blog

Mistakes, Misconceptions And Social Media

New entrepreneurs, here are some words from the wise:

“There is no magic.”

Tough but true. For marketing entrepreneurs, social media is treated often like golden goose when it’s really more of a black box. Marketers hope with just a few updates a video goes …

Thoughts On Siri, Voice-Typing And The Newest iPad

It’s release day for the newest iPad, and now that excited buyers have strained Apple’s servers with pre-orders, shoppers are queuing up at retails outlets around the country. A few of the more buzzed-about changes for the third generation of Apple’s tablet device:

• The quad-core
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INFOGRAPHIC: Close more leads by improving lead response time

What do a belated birthday greeting and mistimed punch line have in common? They’re just not as effective when they’re late. The same is true for responding to inbound marketing leads.

In fact, research shows that leads convert 22 times more often when you make …

New year, new look at Ifbyphone

Each year the calendar rolls over to January 1st, resolutions start to fly. For many of us, those resolutions center on improvement: looking better, feeling healthier, being more productive. At Ifbyphone, since our range of offerings has grown (with tools like MyLeadResponder or an …

“Every Marketing Dollar Needs To Be Accounted For…”

Download the survey report now

Ifbyphone®, the leader in voice-based marketing automation, today announced the findings of its 2011 State of Marketing Measurement Report. The survey data reveals a large gap between executive demands and ability to demonstrate return on marketing investment. While four …

Marketing ROI? Our infographic illustrates the challenges

Marketing pioneer John Wannamaker once said, “Half the money I spend on advertising is wasted… The trouble is, I don’t know which half.” Still today, most marketers don’t know which of their advertising channels are most effective. Investment in online has increased due to an …

Share Your Real Estate Marketing Tips

Successful real estate selling involves successful marketing and advertising. Over the years, the marketing mix has grown from house signs, newspaper ads, and neighborhood flyers to online listing sites, blog posts, and word-of-mouth. But these aren’t the only ways.

At Ifbyphone we are focused on …

Ifbyphone Participated in 2011 East Coast Emerging Growth Conference and Highlighted the Growing Need for Voice-Based Marketing Automation

This week’s 8th Annual East Coast Emerging Growth Conference in Boston brought together c-level executives with top decision makers from the largest technology buyers, as well as many of the best PE, VC and debt investors. Ifbyphone CEO Irv Shapiro discussed the growth in voice-based …

Young Scholars Tackle Illinois’ Tech Industry Challenge

Illinois can lay claim to the cultivation of three American presidents, Blues music and a host of artistic, agricultural and manufacturing industries. More recently, the Land of Lincoln has been the home of several prominent companies like Groupon and Orbitz—yet rarely mentioned in the same …

Best Practices For Your Medical Office’s Phone System

If you are looking for a way to grow your practice, consider focusing on the quality of “customer service” that you provide you patients. In this article by the American Medical Association, Emily Berry outlines the do’s and don’ts of initial patient conversations over the …

Video: Ifbyphone CEO on Funding and Plans For 2011

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Chicago-based software companies make working from home possible

While Chicago is one of the most popular airport hubs for business travelers, the city also boasts two popular software companies that help business people avoid traveling.

Yesterday, the Chicago Tribune featured an article about how software from Ifbyphone and 37Signals is making it easier …