Voice-Based Marketing Automation Blog

Are Your Customers Friends or Enemies?

Tom Watson, the founder of IBM, is quoted as saying, “If you don’t genuinely like your customers, chances are they won’t buy.”

In any technology business, particularly businesses servicing non-technical customers, it is tempting to assume “user error” anytime a customer calls your support line. …

On Mother’s Day, Call Your Mom (You Might Learn Something)

Mothers, those indispensable fountains of wisdom and life. Whether you call (a voice broadcast doesn’t count in this case) or send flowers, take a minute to remember your mom and all the things she taught you.

Ifbyphone’s VP of Marketing Jason Ferrara got a jump …

Customer Spotlight: Pacific54

We love when customers enhance their business in new and exciting ways with help from the Ifbyphone platform. That’s why today we’re shining light on SEO experts Pacific54. As a leading online marketing company, Pacific54 knows the importance of staying on top of a constantly …

“Take Me to Your Leader…of Voice-Based Marketing Automation.”

These days, when you’re looking for answers, you go to the Internet. The Web is like a galaxy—a seemingly endless superhighway filled with travelers from all over the world. Individuals and businesses alike are users: when you have a question, you don’t go to the …

Insights from IBM’s Global CMO Study

The Chicago Business Marketing Association hosted a great event this morning. Karstin Bodell, Vice President General Business Marketing at IBM, shared the results of a recent CMO study conducted by her firm. The report is based on over 1,700 discussions with Chief …

Don’t lose your “voice” in marketing automation and email marketing

With all the software, business, and communication acronyms and initials that abound, I sometimes feel like I’m swimming in alphabet soup. I’m forever mixing up the UPS and USPS, and forget about keeping any procedural TV cop dramas straight (I’m looking at you, NCIS…

Do People Still Want to Talk to Each Other?

I’m kind of a data nut.  So when I come across a statistic that resonates with me I tend to capture it in Evernote with the thought that someday it will provide some useful purpose.  Well, my list is getting long.  So I decided to …

[Tips] How hotlines can ease your holiday returns and exchanges

The proverb “It is better to give than to receive” rings true especially during the holidays. Gift giving is fun, gift returning…not so much. For recipients, returns are a hassle (who wants to trek back to the store to unload that Billy Big-Mouth Bass?) …

Marketing ROI? Our infographic illustrates the challenges

Marketing pioneer John Wannamaker once said, “Half the money I spend on advertising is wasted… The trouble is, I don’t know which half.” Still today, most marketers don’t know which of their advertising channels are most effective. Investment in online has increased due to an …

Black Friday 2011: Six business tips to maximize sales

The holidays are approaching fast–is your business ready for Black Friday?

Black Friday: it’s the Super Bowl of retail, the day when businesses large and small hope to hit year-end profit goals and declare shopping season victory. But with the potential for more profit comes …

Halloween Survival Tips: 5 Phone Calls You Better Not Answer

Here at Ifbyphone we know an inbound lead is more valuable to your business than anything else. As a member of the Ifbyphone marketing team, I know it’s a successful day when I can hear the phones ringing off the hook.

As much as our …

Using Call Tracking to Drive Lead Capture

Real estate is one of those industries where lead capture and lead response are fundamental to success. So much time, effort, and money are spent to market and sell a property. The marketing mix is also vast – street signs, flyers, newspaper ads, and online …