Voice-Based Marketing Automation

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Consumer Response Survey 2012

Consumers Waiting On-Hold Won't Convert or Refer

Leveraging a sample of 531 U.S. prospects and customers, study participants were asked to respond to a series of questions related to company response time. Responses were based on participants’ most recent experiences calling a brand under two circumstances: calling to make a new purchase or calling as an existing customer.

Ifbyphone research finds 59 percent of consumers more likely to buy when brands answer the phone in under a minute; 73 perfect more likely to recommend highly responsive brands to other consumers.

Download the survey to get the full results:

  • Four out of five respondents indicated a desire to abandon a brand due to poor response times
  • 84% of customers are likely or very likely to do business with a brand if they respond in less than a minute
  • 85% of customers are more likely to recommend a brand if they wait for less than a minute on a sales call
  • 21% of consumers are more likely to do business with a brand that keeps them waiting less than a minute

Learn how consumers decisions are impacted by wait times – and how your business can improve sales conversions and brand referrals by reducing wait times and improving response rates.

Download the consumer response survey now. It’s free, just fill out our form.


Download the survey

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