November 2007
Voice Broadcasting as an Email Alternative
Tuesday, November 20th, 2007 by Irv ShapiroVoice Broadcasting used properly is an effective and reliable alternative to email. Ifbyphone's services are ideally suited for delivery of customer service information, customer notifications and employee communications. All information valuable to the recipient. For example, let's say you own a heating and air conditioning company. You used to send emails to your customers in the spring and fall to recommend they schedule a tune up of their air conditioner or furnace.
Is Google good for Small and Medium Sized Business (SMB)?
Thursday, November 8th, 2007 by Irv ShapiroOnly if it gets them a phone call. Why? Because the majority of SMBs will never have a website with a shopping cart. Not because they're behind the times, but because they aren't selling things that can go in a shopping cart. Think about plumbers, lawyers and chiropractors. Now, think about that phone call.
Twenty years ago, when you needed a plumber, let's say in Chicago, you looked in the Yellow Pages. The number of listings was manageable and they were all local. You picked one, called and spoke with a human being.