Ifbyphone Named One of the 75th Finalists for 11th Annual Chicago Innovation Awards
The Ifbyphone Interact platform’s advanced marketing measurement and automation technology stands out among Chicago’s tech innovators
CHICAGO, IL – September 6, 2012 – Ifbyphone, the leader in voice-based marketing automation, is named one of the top 75 finalists for the prestigious 2012 Chicago Innovation Awards reflecting a cross section of the Chicago and surrounding regions’ business communities.
Ifbyphone has pioneered voice-based marketing automation by equipping marketers with a single tool to manage, measure and automate their phone leads. Ifbyphone Interact enables marketers to know precisely where every phone lead comes from, route it efficiently and facilitate the highest chance to close the sale. No longer must companies guess at the effectiveness of their marketing efforts.
“Ifbyphone Interact lets companies boost the impact of their campaigns by making decisions based on the complete set of marketing data, including phone calls and other offline leads,” said Irv Shapiro, CEO and CTO, Ifbyphone. “We consider being named a Chicago Innovation Award finalist a testament to our ongoing success in creating innovative solutions to solve marketers’ everyday challenges.”
The Chicago Innovation Awards, celebrating its 11th year, is the only organization in the country dedicated to honoring the most innovative new products or services brought to market or to public service from a specific region. This year almost 400 nominations were received.
“The most important message of the Chicago Innovation Awards is one of confidence and courage,” said Thomas D. Kuczmarski, co-founder with Chicago journalist Dan Miller of the awards. “The economy is challenging but each nominee believes the simple truth that a powerful new product or service will find a rewarding market and has the courage to pursue their vision.”
This year 13 judges, representing a range of Chicago’s business community, will be involved in an exhaustive and complex judging process to select the final ten winners of the Chicago Innovation Awards as well as ten “Up & Comer” award winners for smaller organizations still in the start-up phases of their innovations. In addition, each of the 75 finalists is automatically in the running for the annual “People’s Choice Award,” selected through online balloting at www.chicagoinnovationawards.com.
Ifbyphone is the leading voice-based marketing automation platform that manages, measures and automates sales and service calls — including ad tracking, lead distribution, hosted IVR, and voice broadcasting. The Ifbyphone suite is a set of software-as-a-service applications implemented easily across an organization to drive sales and improve customer interactions. Companies of all sizes and across all industries use the Ifbyphone platform, including direct response, health care, real estate, home services, and a variety of marketing applications.
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