Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Ifbyphone Infographics

2014 State of Marketing Measurement Survey

2014 State of Marketing Measurement Survey

The 2014 State of Marketing Measurement Survey revealed CEOs want more marketing measurements more often.

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How To Convince a B2B Marketing Lead To Go Steady With Your Company

How To Convince a B2B Marketing Lead To Go Steady With Your Company

Take a stroll down memory lane and see how the dating rules of the 1950s can guide modern B2B sales and marketing success.

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A Century of Marketing and the Evolution of the Growth Hacker

A Century of Marketing and the Evolution of the Growth Hacker

The graphic illustrates how marketers evolved their strategies over the last century to capitalize on new media innovations from radio and television to the Internet and mobile devices.

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Ifbyphone Responsiveness Index Infographic

Ifbyphone Responsiveness Index Infographic

The Ifbyphone Responsiveness Index ranks STORES Magazine’s 2011 top 100 retail brands based on how quickly customers connect to a live conversation when calling each brand.

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The Evolution of Marketing Automation

The Evolution of Marketing Automation

Learn how marketing automation has evolved, including the essential capabilities and key solution vendors.

The Challenges Of Marketing ROI

The Challenges Of Marketing ROI

"Half the money I spend on advertising is wasted… The trouble is, I don’t know which half.” Still today, most marketers don’t know which of their advertising channels are most effective. We have compiled an infographic around key marketing measurement statistics to help marketers overcome the measurement challenge.

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Close More Leads By Improving Lead Response Time

Close More Leads By Improving Lead Response Time

Research shows that leads convert 22 times more often when you make contact within the first five minutes. Lead response is one of the most critical aspects of your marketing automation process. Check out just how crucial it is to connect with leads almost immediately.

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