Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Ifbyphone Research Reports

Ifbyphone 2013 State of Marketing Measurement: Survey Report

Ifbyphone 2013 State of Marketing Measurement: Survey Report

The 2013 survey examines trends in the level of support and scrutiny that marketers are receiving from their CEOs around marketing measurement as a growth engine, the growth of marketing budgets over the past year, and the emergence of the growth hacker as a champion of marketing measurement.

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Ifbyphone Responsiveness Index Report

Ifbyphone Responsiveness Index Report

The Ifbyphone ® Responsiveness Index ranks STORES Magazine’s 2011 top 100 retail brands based on how quickly customers connect to a live conversation when calling each brand.

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Ifbyphone Illustrated Analytics and Reports

Ifbyphone Illustrated Analytics and Reports

A breakdown of Ifbyphone's Illustrated Reports and Analytics by category

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Consumers Waiting On Hold Won’t Convert Or Refer

Consumers Waiting On Hold Won’t Convert Or Refer

A sample of 531 U.S. prospects and customers were asked about their most recent experiences calling a brand under two circumstances: calling to make a new purchase or calling as an existing customer.

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Every Marketing Dollar Needs To Be Accounted For…

Every Marketing Dollar Needs To Be Accounted For…

Ifbyphone® survey finds 4 out of 5 marketing executives expect measurable campaigns, yet only 29% can deliver. It is hard to believe that marketing measurement remains illusive in this day and age. But, it does. This report details what marketing decision makers say about their ability to measure their activities.

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