Ifbyphone Research Reports
The 2013 survey examines trends in the level of support and scrutiny that marketers are receiving from their CEOs around marketing measurement as a growth engine, the growth of marketing budgets over the past year, and the emergence of the growth hacker as a champion of marketing measurement.
Ifbyphone® survey finds 4 out of 5 marketing executives expect measurable campaigns, yet only 29% can deliver. It is hard to believe that marketing measurement remains illusive in this day and age. But, it does. This report details what marketing decision makers say about their ability to measure their activities.
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