Accurately track multi-channel ad campaigns using SourceTrak™, Ifbyphone’s industry leading call tracking software for measuring and managing the distribution of phone leads.

Business marketers use Ifbyphone to:

• Get full credit for phone leads
• Measure ROI and increase lead flow
• Distribute leads to the right sales person

SourceTrak™ Call Tracking Software

What’s included in Ifbyphone’s call tracking software suite?

• SourceTrak™ Basic (included in all packages)
  Ideal for mobile, DRTV, radio, direct mail, print, and A/B testing of landing pages, SourceTrak Basic provides you with a unique local or toll-free phone number for each ad variation, custom call forwarding rules to you can distribute sales leads to the right rep, and real-time reports so you can get full credit and optimize ad spend.
• SourceTrak™ PPC (included in Interact and Enterprise packages)
  Capture pay-per-click conversion data by campaign, ad group, ad, and keyword to demonstrate ROI for your online and mobile PPC campaigns and optimize keyword-level bidding. View all of your conversions directly in Google Adwords or your PPC bid management tool of choice so that you can automate bidding rules for phone call conversions just like online conversions.
• SourceTrak™ SEO (included in Interact and Enterprise packages)
  Want to know which SEO keyword terms drive the most and highest quality phone calls? Using SourceTrak™ SEO, you can capture keyword level data to understand which online and mobile search terms deliver your sales team with the best phone leads.

Unique Call Tracking Features

• Access real-time call tracking reports online
  Analyze 12+ phone call analytics reports that you can access online, download into Excel, send via email, or integrate with your software via API. Data includes call count, call time, caller ID, caller name, routing information and more.
• Custom Phone Lead Distribution
  Your Ifbyphone call tracking software includes a highly flexible lead forwarding system so that you can deliver the right phone lead to the right rep at the right time. Never let a phone lead go unanswered!
• Pre-qualify leads and analyze call quality
  Call quality is just as important as call quantity. Use Ifbyphone to automatically pre-screen leads and listen to all calls.
• Inform sales reps of a caller’s intent
  Before you accept the inbound call, listen to a ‘whisper message’ telling you who is calling or where they heard about you.
• Ideal for agencies and marketing consultants
  Ifbyphone provides the option to white label, co-brand, resell, and manage multiple client campaigns through one reseller portal.
• Google Analytics and Universal Analytics Call Tracking Integration
  See your call tracking data directly in Google Analytics and Universal Analytics alongside your web and offline data. Generate rich, detailed reports on which marketing sources (ads, search keywords, social media sites, etc.) are driving people to call you, their web activity before and after calls, where in the country they are calling from, and much more. Find us in the Google Analytics App Gallery.