Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Call Tracking

Track Phone Calls Back to Any Offline, Online, and Mobile Source with SourceTrak™ Call Tracking Software

Track phone calls back to specific ads, keyword searches, web pages, direct mail, email, or any other source with SourceTrak™ from Ifbyphone.

Prove and Improve Marketing ROI with Call Tracking

Thanks to the rise in smartphone adoption and mobile search, U.S. businesses are getting billions of sales calls each month. And those calls convert to revenue 10 times more than web leads. If you can’t track phone leads back to their source to see what’s working, your marketing and sales will suffer. Ifbyphone’s SourceTrak™ call tracking software enables you to pinpoint which ads, search keywords, content, and campaigns are generating phone calls, opportunities, and revenue – and which aren’t – and make improvements to maximize ROI.

Richer Call Tracking Data from 50% Fewer Numbers

The industry standard in call tracking, Ifbyphone’s patent-pending SourceTrak technology provides marketers with the richest data available on caller activity. And it does it for less, requiring up to 50% fewer phone numbers for tracking online and mobile sources.

Key Features of Call Tracking

  • Insert unique trackable phone numbers in your marketing
    Track calls from TV, radio, print, direct mail, email, collateral, and more using unique trackable phone numbers from Ifbyphone.
  • Dynamically display trackable phone number on your web site
    Track calls from your site back to online and mobile sources, including Google and Bing paid search ads and SEO keywords, using dynamic phone number insertion (DNI).
  • Include call tracking data in your A/B tests
    Gauge which messaging, ad concepts, or landing page versions work best by measuring which variation generates the most calls.
  • Access real-time and historical call tracking reports online
    Generate detailed web-based reports to prove how you are driving phone calls to your business. View the web pages a caller browsed before and after calling you. Save time by having reports sent to you and your team’s email inboxes.
  • Track phone leads through the sales cycle with Salesforce and CRM integration
    Understand which marketing campaigns generate not only inbound calls, but opportunities and revenue by integrating SourceTrak data with Salesforce or your CRM tool.
  • Integrate call data with Google Analytics, Universal Analytics, and Google AdWords
    View your call tracking data directly in Google Analytics and Universal Analytics alongside your web and offline data. Include phone call conversion data in your Google AdWords conversion reports.

Dynamic Phone Number Insertion (DNI) for SEM, SEO, and PPC Call Tracking

Track phone calls from your web site back to specific online and mobile ads, search keywords, apps, social media, and other web sites using dynamic phone number insertion (DNI). DNI automatically displays a unique trackable phone number on your web site based on how the visitor found you. When they call the number, Ifbyphone’s SourceTrak™ call tracking software attributes the call to the specific SEO, PPC, web site, or other source that led the caller to your site.

Buy Unlimited “Clean” Local and Toll-Free Phone Numbers

Want to project a national image for your business while making it easy and affordable for customers to call you? Use a toll-free number. Or use a local phone number to establish a local presence easily and cost-effectively. Ifbyphone makes it easy to purchase, track, and control as many local and toll-free numbers as your business requires. And all Ifbyphone numbers go through our rigorous number cleansing process to ensure incoming calls are always meant for your business.

Route, Score, and Manage Inbound Sales Calls

Once calls come in, only SourceTrak™ advanced call tracking technology also comes with Ifbyphone’s unmatched suite of call routing, call scoring, and call management and recording tools you won’t find anywhere else. It also has geo-location technology to automatically route calls from mobile phones to the store or office location closest to the caller.

Ideal for Agencies and Marketing Consultants

Ifbyphone provides the option to white label, co-brand, or resell our call tracking services and manage multiple client campaigns through one reseller portal. Call Ifbyphone today to learn more.

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Ifbyphone’s call tracking tools and customer support is second to none. Ifbyphone played an integral part in measuring the success of our landing page optimization efforts, and we couldn’t be any happier with the results.

-Daniel G. Hidalgo, Saint Jude Retreats

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