Dynamic Phone Number Insertion SEM, SEO & PPC Call Tracking
Dynamic Phone Number Insertion enables online and mobile marketers to display unique phone numbers on a website based on the referring keyword, pay-per-click ad, search engine, or online or mobile banner ad to track which traffic sources generate phone calls and sales leads.
Using Dynamic Phone Number Insertion For Your Business
Track online marketing ROI by displaying a unique phone number for each keyword, referring domain, or ad campaign on your website. Then, view our call tracking reports to determine which marketing efforts generate the most phone calls, as well as the best conversion rates and marketing ROI.
SourceTrak for Dynamic Number Call Tracking
SourceTrak, Ifbyphone’s Dynamic Phone Number Insertion product, helps you track phone calls, not just website clicks, as conversions.
- SourceTrak Dynamic
Ideal for small PPC campaigns or for high-level SEO conversion tracking, using SouceTrak Dynamic you
assign unique phone numbers to specific online and mobile traffic sources (e.g. PPC, SEO, keywords, domains, ads). Based on the referral source of a visitor to your website, Ifbyphone dynamically displays the phone number associated with that traffic source. View reports online to analyze conversion rates for different keywords, search engines, or online and mobile ads.
- SourceTrak Dynamic Groups
For larger online and mobile marketing campaigns, assign a group of phone numbers to a group of traffic sources (e.g. keywords within a PPC Adgroup). Based on the referral source of a visitor to your website, Ifbyphone dynamically displays a phone number associated with that group of traffic sources.
- SourceTrak Session
Use Session based Call Tracking to track phone calls to your website from traffic sources without assigning phone numbers to specific sources. This solution provides the easiest initial configuration and most broad Call Tracking, but limits your control over custom greetings and call routing.
How It Works
- Assign unique phone numbers to each traffic source
Give each online and mobile ad campaign, search engine, or target keyword a unique phone number. When a visitor is referred from one of those traffic sources, a unique phone number will appear on your website allowing us to track conversion rates for phone calls.
- Easily paste code onto your website
Simply assign referring sources a phone number and the copy & paste code we give you into your website.
- View reports to measure which traffic generates phone calls
Once you are set up, view reports on which phone numbers receive calls in real-time. If you are a Search Engine Marketer managing online and mobile PPC and SEO campaigns, this is a great way for you to track phone calls, not just clicks, as conversions for your website.
With Ifbyphone’s service, we assign specific phone numbers to each customer’s advertisements to determine – based on the number of leads for the ad money spent – which efforts are working and which ones need to be re-examined.
- Colby West, Founder, ClickFuel.com
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